Games › Co-op Campaign › Co-op Campaign + Shooter
Should I ship a Co-op Campaign Shooter?
Co-op Campaign + Shooter
Of 49 developers who shipped a Co-op Campaign Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 102 more are announced, ×3.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $2.0k, ×1.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $640k, ×432 the market median. Revenue is down 70% on the market; 102 games are announced against 29 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $2.0k (exactly $2,049) |
| Top 25% | $18k (exactly $17,625) |
| Top 5% | $647k (exactly $646,884) |
| Developers, 2 yr | 49 |
| Released games | 170 |
| Announced | 102 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 70% on the market, supply 45% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op Campaign
- effort 8 / 10 · low · shared campaign state over the network
- Shooter
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Co-op Campaign, Shooter; 5 in 10 of the top 25% also carry Action, Co-op, Adventure
- Price point
- $9.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with Realistic, First-Person, 3D
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $9.99.
The top 10 games average 82% positive over 15,255 reviews.
What kills games here
3 in 10 developers made under $300. 8 in 10 of the 25 games released 1 to 2 years ago have fewer than 100 reviews. 102 games are announced against 29 developers who shipped in the last year, ×3.5 per shipper.
Adjacent niches
Co-op Campaign with a different second tag, ranked by verdict then median.
- + Open WorldPoor odds
- + ZombiesPoor odds
- + Psychological HorrorPoor odds
- + SurvivalPoor odds
- + HorrorPoor odds
- + Survival HorrorPoor odds
- + ExplorationPoor odds
- + Sci-fiPoor odds
- + Puzzle PlatformerPoor odds
- + Female ProtagonistPoor odds
- + PlatformerPoor odds
- + CraftingPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | Borderlands 3 | older | $59.99 | 127,847 81% | 3.8M | $230M (exactly $230,086,246) | Gearbox Software |
| | Warhammer 40,000: Darktide | older | $39.99 | 108,477 72% | 3.3M | $130M (exactly $130,139,857) | Fatshark |
| | Resident Evil 6 | older | $19.99 | 51,420 77% | 1.5M | $31M (exactly $30,836,574) | Capcom |
| | Resident Evil 5 | older | $19.99 | 48,521 87% | 1.5M | $29M (exactly $29,098,044) | Capcom |
| | Battlefield 3™ | older | $39.99 | 16,378 71% | 491k | $20M (exactly $19,648,687) | DICE |
| | Aliens: Fireteam Elite | older | $29.99 | 21,668 80% | 650k | $19M (exactly $19,494,700) | Cold Iron Studios |
| | Gears 5 | older | $29.99 | 21,210 72% | 636k | $19M (exactly $19,082,637) | The Coalition |
| | Strange Brigade | older | $49.99 | 8,309 84% | 249k | $12M (exactly $12,461,007) | Rebellion |
| | SCP: 5K | · EA older | $19.99 | 12,334 80% | 370k | $7.4M (exactly $7,396,700) | Affray Interactive |
| | Echo Point Nova | $24.99 | 7,521 96% | 226k | $5.6M (exactly $5,638,494) | Greylock Studio | |
| | Gears of War: Reloaded | $39.99 | 3,950 61% | 119k | $4.7M (exactly $4,738,815) | The Coalition | |
| | Blood: Refreshed Supply™ | $29.99 | 719 71% | 22k | $647k (exactly $646,884) | Nightdive Studios, Monolith Productions | |
| | Tank Squad | $19.99 | 847 70% | 25k | $508k (exactly $507,946) | DeGenerals S.A. | |
| | DuneCrawl | $19.99 | 568 74% | 17k | $341k (exactly $340,630) | Alientrap | |
| | Zero Caliber 2 Remastered | $24.99 | 433 79% | 13k | $325k (exactly $324,620) | XREAL Games | |
| | Together: Moon Escape | $9.99 | 868 90% | 26k | $260k (exactly $260,140) | CarlosGameDev | |
| | La Quimera | · EA | $29.99 | 167 51% | 5.0k | $150k (exactly $150,250) | Reburn |
| | Truxton Extreme | $24.99 | 93 95% | 2.8k | $70k (exactly $69,722) | Tatsujin | |
| | Containment Initiative 2 | $14.99 | 89 85% | 2.7k | $40k (exactly $40,023) | Gwyn Games LLC |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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