Do I ship it?

Games › Co-op Campaign › Co-op Campaign + Shoot 'Em Up

Specimen · observed

Should I ship a Co-op Campaign Shoot 'Em Up?

Co-op Campaign + Shoot 'Em Up

Of 22 developers who shipped a Co-op Campaign Shoot 'Em Up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 31 more are announced, ×2.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $900, ×0.6 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $240. 31 games are announced against 13 developers who shipped in the last year, ×2.4 per shipper, while revenue is down 40% on the market.

Deciding numbers: median 0.6 times the market baseline, revenue down 40% on the market, 31 announced, ×2.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Shoot 'Em Up
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 22
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $17k → $43k → $2.7k → $2.2k → $628 → $10k (still earning) → $299 (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Shoot 'Em Up: Plate 1 · outcomes, 2 yr, n = 22
Bottom 30% $240 (exactly $240)
Median $898 (exactly $898)
Top 25% $5.8k (exactly $5,846)
Top 5% $60k (exactly $59,581)
Developers, 2 yr 22
Released games 70
Announced 31
Effort 8 / 10
AI-buildability Low
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 40% on the market, supply 45% more developers than the period before.

Free games: 7%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Shoot 'Em Up
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, Shoot 'Em Up; 7 in 10 of the top 25% also carry Action, Co-op, Bullet Hell
Price point
$5.99 typical · top 25% priced $14.99 or above
Art
3 in 10 of the top 25% ship with Cute, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $5.99.

The top 10 games average 81% positive over 821 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $240, median $900, 1 in 4 over $5.8k, 1 in 20 over $59k.

3 in 10 developers made under $240. 9 in 10 of the 10 games released 1 to 2 years ago have fewer than 100 reviews. 31 games are announced against 13 developers who shipped in the last year, ×2.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Raw Data 2017 · $2.4M Lovers in a Dangerous Spacetime 2015 · $1.5M Blazing Chrome 2019 · $676k Super Hydorah 2017 · $172k CounterAttack: Uprising 2019 · $122k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Raw Data older $39.99 2,036 81% 61k $2.4M (exactly $2,442,589) Survios
Lovers in a Dangerous Spacetime older $14.99 3,368 93% 101k $1.5M (exactly $1,514,590) Asteroid Base
Blazing Chrome older $16.99 1,326 89% 40k $676k (exactly $675,862) JoyMasher
Super Hydorah older $19.99 286 85% 8.6k $172k (exactly $171,514) Locomalito, Gryzor87, Abylight
CounterAttack: Uprising older $14.99 272 90% 8.2k $122k (exactly $122,318) Relative Games
Truxton Extreme $24.99 93 95% 2.8k $70k (exactly $69,722) Tatsujin
Zombie Builder Defense 2 older $9.99 210 84% 6.3k $63k (exactly $62,937) Noham Games
Broventure: The Wild Co-op $4.99 398 72% 12k $60k (exactly $59,581) Alice Games
Glitch Busters: Stuck On You older $19.99 99 73% 3.0k $59k (exactly $59,370) Toylogic Inc.
Revolgear Zero $14.99 125 98% 3.8k $56k (exactly $56,212) Bikkuri Software
Hatters · EA $9.99 35 85% 1.1k $10k (exactly $10,490) Moon
Yarn Guardians $14.99 14 100% 420 $6.3k (exactly $6,296) pentapaw studios
Rising Sun - Iron Aces $14.99 13 76% 390 $5.8k (exactly $5,846) Moebius One Games
Star Gun $11.99 6 83% 180 $2.2k (exactly $2,158) Transfinity Games
Hunt Zombies Together $0.99 69 86% 2.1k $2.0k (exactly $2,049) cnsgames
Roguevive $1.99 23 69% 690 $1.4k (exactly $1,373) Chiorco
Chornobyl Breakout $0.99 45 71% 1.4k $1.3k (exactly $1,336) Dark Duck Games

Estimates: copies = reviews × 30, gross = copies × list price.