Do I ship it?

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Specimen · observed

Should I ship a Co-op Campaign Roguelite?

Co-op Campaign + Roguelite

Of 20 developers who shipped a Co-op Campaign Roguelite in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 53 more are announced, ×4.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $2.2k, ×1.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $900; 1 in 20 cleared $3.7M, ×2488 the market median. Revenue is down 60% on the market; 53 games are announced against 12 developers who shipped in the last year.

Deciding numbers: median 1.4 times the market baseline, revenue down 60% on the market, 53 announced, ×4.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Roguelite
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 20
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $32k → $40k → $67k → $5.5k → $3.6k → $1.4k → $839 (still earning) → $12k (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Roguelite: Plate 1 · outcomes, 2 yr, n = 20
Bottom 30% $898 (exactly $898)
Median $2.2k (exactly $2,158)
Top 25% $14k (exactly $13,793)
Top 5% $3.7M (exactly $3,727,457)
Developers, 2 yr 20
Released games 44
Announced 53
Effort 8 / 10
AI-buildability Low
Typical price $11.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 60% on the market, supply 50% more developers than the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Roguelite
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, Roguelite; 8 in 10 of the top 25% also carry Action, Roguelike, Strategy
Price point
$11.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with Isometric
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $11.99.

The top 10 games average 82% positive over 4,959 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $900, median $2.2k, 1 in 4 over $13k, 1 in 20 over $3.7M.

3 in 10 developers made under $900. 6 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 53 games are announced against 12 developers who shipped in the last year, ×4.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Labyrinthine 2023 · $4.1M Teenage Mutant Ninja Turtles: Splintered Fate 2024 · $3.7M HELLCARD 2024 · $2.5M This Means Warp 2023 · $263k NeuroVoider 2016 · $206k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Labyrinthine older $9.99 13,779 84% 413k $4.1M (exactly $4,129,566) Valko Game Studios
Teenage Mutant Ninja Turtles: Splintered Fate $29.99 4,143 83% 124k $3.7M (exactly $3,727,457) Super Evil Megacorp
HELLCARD older $24.99 3,368 86% 101k $2.5M (exactly $2,524,990) Thing Trunk
This Means Warp older $19.99 438 71% 13k $263k (exactly $262,669) Outlier
NeuroVoider older $13.99 492 77% 15k $206k (exactly $206,492) Flying Oak Games
CounterAttack: Uprising older $14.99 272 90% 8.2k $122k (exactly $122,318) Relative Games
Forsworn $15.99 187 90% 5.6k $90k (exactly $89,704) Resummon Studios LLC
Keep Keepers $17.99 135 87% 4.1k $73k (exactly $72,860) Thunderrock Innovations
The Black Pool older $19.99 111 82% 3.3k $67k (exactly $66,567) Smug Marmot Studios
Freaky Awesome older $9.99 205 55% 6.2k $61k (exactly $61,438) Mandragora
Broventure: The Wild Co-op $4.99 398 72% 12k $60k (exactly $59,581) Alice Games
IAH: INTERNET WAR $19.99 23 26% 690 $14k (exactly $13,793) Vitali Kirpu Productions
Duo Quest $14.99 26 65% 780 $12k (exactly $11,692) 1+1 Studios
BARD'S FAULT $9.99 21 80% 630 $6.3k (exactly $6,294) Sunabi Studios
Airlock Arena: Profit or Perish $11.99 12 91% 360 $4.3k (exactly $4,316) Mason Norvell, John Norvell
Radiant: Guardians of Light $14.99 8 75% 240 $3.6k (exactly $3,598) CHORRUS GAMES
Star Gun $11.99 6 83% 180 $2.2k (exactly $2,158) Transfinity Games

Estimates: copies = reviews × 30, gross = copies × list price.