Do I ship it?

GamesCo-op CampaignCo-op Campaign + PvP

Specimen · observed

Should I ship a Co-op Campaign PvP game?

Co-op Campaign + PvP

Of 40 developers who shipped a Co-op Campaign PvP game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 121 more are announced, ×6.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $2.2k, ×1.5 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $4.7M, ×3163 the market median. Revenue is up 20% on the market; 121 games are announced against 20 developers who shipped in the last year.

Deciding numbers: median 1.5 times the market baseline, revenue up 20% on the market, 121 announced, ×6.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + PvP
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 40
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $23k → $185k → $1.9k → $479 → $4.3k → $11k → $1.2k (still earning) → $2.2k (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + PvP: Plate 1 · outcomes, 2 yr, n = 40
Bottom 30% $599 (exactly $599)
Median $2.2k (exactly $2,246)
Top 25% $16k (exactly $16,192)
Top 5% $4.7M (exactly $4,738,815)
Developers, 2 yr 40
Released games 131
Announced 121
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 20% on the market, supply as many developers as the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
PvP
effort 8 / 10 · low · authoritative servers, latency compensation, cheating

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, PvP; 6 in 10 of the top 25% also carry Action, Co-op, Local Co-Op
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
3 in 10 of the top 25% ship with Story Rich, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 84% positive over 18,511 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $600, median $2.2k, 1 in 4 over $16k, 1 in 20 over $4.7M.

3 in 10 developers made under $600. 8 in 10 of the 26 games released 1 to 2 years ago have fewer than 100 reviews. 121 games are announced against 20 developers who shipped in the last year, ×6.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Divinity: Original Sin 2 - Definitive Edition older $44.99 180,782 95% 5.4M $244M (exactly $244,001,465) Larian Studios
Sonic Racing: CrossWorlds $69.99 11,479 93% 344k $24M (exactly $24,102,456) Sonic Team
Battlefield 3™ older $39.99 16,378 71% 491k $20M (exactly $19,648,687) DICE
Overcooked older $16.99 13,528 89% 406k $6.9M (exactly $6,895,222) Ghost Town Games Ltd.
Overcooked! All You Can Eat older $39.99 5,744 73% 172k $6.9M (exactly $6,891,077) Team17 Digital, Ghost Town Games
Gears of War: Reloaded $39.99 3,950 61% 119k $4.7M (exactly $4,738,815) The Coalition
Minecraft Legends older $39.99 2,621 59% 79k $3.1M (exactly $3,144,414) Mojang Studios, Blackbird Interactive
Raw Data older $39.99 2,036 81% 61k $2.4M (exactly $2,442,589) Survios
Wargroove older $19.99 4,015 83% 120k $2.4M (exactly $2,407,796) Chucklefish
ERA ONE · EA $29.99 1,575 86% 47k $1.4M (exactly $1,417,028) Team Complex LTD
Blood: Refreshed Supply™ $29.99 719 71% 22k $647k (exactly $646,884) Nightdive Studios, Monolith Productions
Zero Caliber 2 Remastered $24.99 433 79% 13k $325k (exactly $324,620) XREAL Games
Into Black $29.99 125 87% 3.8k $112k (exactly $112,462) The Binary Mill
Chip ‘n Clawz vs. The Brainioids $29.99 90 83% 2.7k $81k (exactly $80,973) Snapshot Games Inc.
Let's Cook Together 2 $23.99 37 75% 1.1k $27k (exactly $26,629) Yellow Dot
Stellarcraft $9.99 76 88% 2.3k $23k (exactly $22,777) DreamStudios, Sandstorm in a Bottle
Heroes of Mount Dragon $19.99 27 66% 810 $16k (exactly $16,192) RuniQ

Estimates: copies = reviews × 30, gross = copies × list price.