Games › Co-op Campaign › Co-op Campaign + Online Co-Op
Should I ship a Co-op Campaign Online Co-Op game?
Co-op Campaign + Online Co-Op
Of 144 developers who shipped a Co-op Campaign Online Co-Op game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 314 more are announced, ×3.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $5.1k, ×3.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $900; 1 in 20 cleared $3.5M, ×2347 the market median. Revenue is down 75% on the market; 314 games are announced against 85 developers who shipped in the last year.
| Bottom 30% | $899 (exactly $899) |
|---|---|
| Median | $5.1k (exactly $5,090) |
| Top 25% | $90k (exactly $89,704) |
| Top 5% | $3.5M (exactly $3,516,321) |
| Developers, 2 yr | 144 |
| Released games | 397 |
| Announced | 314 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 75% on the market, supply 45% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op Campaign
- effort 8 / 10 · low · shared campaign state over the network
- Online Co-Op
- effort 8 / 10 · low · netcode, lobbies and state sync across machines
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Co-op Campaign, Online Co-Op; 5 in 10 of the top 25% also carry Co-op, Action, Adventure
- Price point
- $9.99 typical · top 25% priced $34.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $34.99 or above; the middle game at $9.99.
The top 10 games average 91% positive over 170,593 reviews.
What kills games here
3 in 10 developers made under $900. 6 in 10 of the 68 games released 1 to 2 years ago have fewer than 100 reviews. 314 games are announced against 85 developers who shipped in the last year, ×3.7 per shipper.
Adjacent niches
Co-op Campaign with a different second tag, ranked by verdict then median.
- + Open WorldPoor odds
- + ZombiesPoor odds
- + Psychological HorrorPoor odds
- + SurvivalPoor odds
- + HorrorPoor odds
- + Survival HorrorPoor odds
- + ExplorationPoor odds
- + Sci-fiPoor odds
- + Puzzle PlatformerPoor odds
- + Female ProtagonistPoor odds
- + PlatformerPoor odds
- + CraftingPoor odds
Comparable games
Baldur's Gate 3 2023 · $1.4B 
It Takes Two 2021 · $262M 
Borderlands 3 2020 · $230M 
Split Fiction 2025 · $118M 
Teardown 2022 · $114M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | It Takes Two | older | $39.99 | 218,492 95% | 6.6M | $262M (exactly $262,124,852) | Hazelight Studios |
| | Borderlands 3 | older | $59.99 | 127,847 81% | 3.8M | $230M (exactly $230,086,246) | Gearbox Software |
| | Split Fiction | $49.99 | 78,378 97% | 2.4M | $118M (exactly $117,543,487) | Hazelight Studios | |
| | Teardown | older | $29.99 | 126,563 95% | 3.8M | $114M (exactly $113,868,731) | Tuxedo Labs |
 | Abiotic Factor | $34.99 | 42,075 95% | 1.3M | $44M (exactly $44,166,128) | Deep Field Games | |
 | Resident Evil 6 | older | $19.99 | 51,420 77% | 1.5M | $31M (exactly $30,836,574) | Capcom |
 | Resident Evil 5 | older | $19.99 | 48,521 87% | 1.5M | $29M (exactly $29,098,044) | Capcom |
 | Trailmakers | older | $24.99 | 33,465 92% | 1.0M | $25M (exactly $25,088,710) | Flashbulb |
 | Sonic Racing: CrossWorlds | $69.99 | 11,479 93% | 344k | $24M (exactly $24,102,456) | Sonic Team | |
 | Little Nightmares III | $39.99 | 10,165 46% | 305k | $12M (exactly $12,194,950) | Supermassive Games | |
 | Diablo II: Resurrected – Infernal Edition | $39.99 | 5,855 86% | 176k | $7.0M (exactly $7,024,244) | Blizzard Entertainment, Inc. | |
 | Echo Point Nova | $24.99 | 7,521 96% | 226k | $5.6M (exactly $5,638,494) | Greylock Studio | |
 | Gears of War: Reloaded | $39.99 | 3,950 61% | 119k | $4.7M (exactly $4,738,815) | The Coalition | |
 | Solasta II | · EA | $39.99 | 2,931 75% | 88k | $3.5M (exactly $3,516,321) | Tactical Adventures |
 | Firefighting Simulator: Ignite | $54.99 | 1,995 80% | 60k | $3.3M (exactly $3,291,152) | weltenbauer. Software Entwicklung GmbH | |
 | Crime Simulator | $14.99 | 6,244 82% | 187k | $2.8M (exactly $2,807,927) | CookieDev |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.