Do I ship it?

GamesCo-op CampaignCo-op Campaign + Local Co-Op

Specimen · observed

Should I ship a Co-op Campaign Local Co-Op game?

Co-op Campaign + Local Co-Op

Of 113 developers who shipped a Co-op Campaign Local Co-Op game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 224 more are announced, ×3.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $2.2k, ×1.5 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $390; 1 in 20 cleared $640k, ×432 the market median. Revenue is down 55% on the market; 224 games are announced against 63 developers who shipped in the last year.

Deciding numbers: median 1.5 times the market baseline, revenue down 55% on the market, 224 announced, ×3.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Local Co-Op
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 113
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $16k → $11k → $2.7k → $5.1k → $1.3k → $6.6k → $748 (still earning) → $449 (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Local Co-Op: Plate 1 · outcomes, 2 yr, n = 113
Bottom 30% $390 (exactly $390)
Median $2.2k (exactly $2,246)
Top 25% $19k (exactly $18,887)
Top 5% $647k (exactly $646,884)
Developers, 2 yr 113
Released games 371
Announced 224
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 55% on the market, supply 25% more developers than the period before.

Free games: 5%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Local Co-Op
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, Local Co-Op; 6 in 10 of the top 25% also carry Co-op, Local Multiplayer, Action
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
4 in 10 of the top 25% ship with Family Friendly
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 94% positive over 102,863 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $390, median $2.2k, 1 in 4 over $18k, 1 in 20 over $640k.

3 in 10 developers made under $390. 9 in 10 of the 52 games released 1 to 2 years ago have fewer than 100 reviews. 224 games are announced against 63 developers who shipped in the last year, ×3.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
It Takes Two older $39.99 218,492 95% 6.6M $262M (exactly $262,124,852) Hazelight Studios
Divinity: Original Sin 2 - Definitive Edition older $44.99 180,782 95% 5.4M $244M (exactly $244,001,465) Larian Studios
Split Fiction $49.99 78,378 97% 2.4M $118M (exactly $117,543,487) Hazelight Studios
Resident Evil 6 older $19.99 51,420 77% 1.5M $31M (exactly $30,836,574) Capcom
Resident Evil 5 older $19.99 48,521 87% 1.5M $29M (exactly $29,098,044) Capcom
Sonic Racing: CrossWorlds $69.99 11,479 93% 344k $24M (exactly $24,102,456) Sonic Team
Gears 5 older $29.99 21,210 72% 636k $19M (exactly $19,082,637) The Coalition
Streets of Rage 4 older $24.99 17,293 92% 519k $13M (exactly $12,964,562) Dotemu, Guard Crush, Lizardcube
Trine 4: The Nightmare Prince older $29.99 11,712 88% 351k $11M (exactly $10,537,286) Frozenbyte
Teenage Mutant Ninja Turtles: Shredder's Revenge older $24.99 12,961 94% 389k $9.7M (exactly $9,716,862) Tribute Games Inc.
Gears of War: Reloaded $39.99 3,950 61% 119k $4.7M (exactly $4,738,815) The Coalition
Teenage Mutant Ninja Turtles: Splintered Fate $29.99 4,143 83% 124k $3.7M (exactly $3,727,457) Super Evil Megacorp
LEGO® Voyagers $24.99 1,859 88% 56k $1.4M (exactly $1,393,692) Light Brick Studio
Blood: Refreshed Supply™ $29.99 719 71% 22k $647k (exactly $646,884) Nightdive Studios, Monolith Productions
LEGO® Horizon Adventures™ $39.99 403 60% 12k $483k (exactly $483,479) Guerrilla Games, Studio Gobo
DuneCrawl $19.99 568 74% 17k $341k (exactly $340,630) Alientrap
WheelMates $19.99 496 75% 15k $297k (exactly $297,451) Firevolt
Together: Moon Escape $9.99 868 90% 26k $260k (exactly $260,140) CarlosGameDev

Estimates: copies = reviews × 30, gross = copies × list price.