Do I ship it?

GamesCo-op CampaignCo-op Campaign + Co-op

Specimen · observed

Should I ship a Co-op Campaign Co-op game?

Co-op Campaign + Co-op

Of 198 developers who shipped a Co-op Campaign Co-op game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 416 more are announced, ×3.9 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $3.6k, ×2.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $2.5M, ×1718 the market median. Revenue is down 70% on the market; 416 games are announced against 108 developers who shipped in the last year.

Deciding numbers: median 2.4 times the market baseline, revenue down 70% on the market, 416 announced, ×3.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Co-op
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 198
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $16k → $40k → $3.9k → $5.5k → $6.2k → $5.1k → $748 (still earning) → $479 (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Co-op: Plate 1 · outcomes, 2 yr, n = 198
Bottom 30% $539 (exactly $539)
Median $3.6k (exactly $3,596)
Top 25% $28k (exactly $27,572)
Top 5% $2.6M (exactly $2,573,912)
Developers, 2 yr 198
Released games 605
Announced 416
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 70% on the market, supply 20% more developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Co-op
effort 7 / 10 · low · co-op on Steam means online sessions and drop-in sync

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, Co-op; 5 in 10 of the top 25% also carry Online Co-Op, Action, Adventure
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
3 in 10 of the top 25% ship with 3D, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 90% positive over 134,022 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $3.6k, 1 in 4 over $27k, 1 in 20 over $2.5M.

3 in 10 developers made under $540. 7 in 10 of the 96 games released 1 to 2 years ago have fewer than 100 reviews. 416 games are announced against 108 developers who shipped in the last year, ×3.9 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Ready or Not older $49.99 265,219 79% 8.0M $398M (exactly $397,748,934) VOID Interactive
It Takes Two older $39.99 218,492 95% 6.6M $262M (exactly $262,124,852) Hazelight Studios
Borderlands 3 older $59.99 127,847 81% 3.8M $230M (exactly $230,086,246) Gearbox Software
Warhammer 40,000: Darktide older $39.99 108,477 72% 3.3M $130M (exactly $130,139,857) Fatshark
Split Fiction $49.99 78,378 97% 2.4M $118M (exactly $117,543,487) Hazelight Studios
Teardown older $29.99 126,563 95% 3.8M $114M (exactly $113,868,731) Tuxedo Labs
Resident Evil 6 older $19.99 51,420 77% 1.5M $31M (exactly $30,836,574) Capcom
Resident Evil 5 older $19.99 48,521 87% 1.5M $29M (exactly $29,098,044) Capcom
Sonic Racing: CrossWorlds $69.99 11,479 93% 344k $24M (exactly $24,102,456) Sonic Team
Battlefield 3™ older $39.99 16,378 71% 491k $20M (exactly $19,648,687) DICE
Little Nightmares III $39.99 10,165 46% 305k $12M (exactly $12,194,950) Supermassive Games
Diablo II: Resurrected – Infernal Edition $39.99 5,855 86% 176k $7.0M (exactly $7,024,244) Blizzard Entertainment, Inc.
Echo Point Nova $24.99 7,521 96% 226k $5.6M (exactly $5,638,494) Greylock Studio
Gears of War: Reloaded $39.99 3,950 61% 119k $4.7M (exactly $4,738,815) The Coalition
Teenage Mutant Ninja Turtles: Splintered Fate $29.99 4,143 83% 124k $3.7M (exactly $3,727,457) Super Evil Megacorp
Firefighting Simulator: Ignite $54.99 1,995 80% 60k $3.3M (exactly $3,291,152) weltenbauer. Software Entwicklung GmbH
Crime Simulator $14.99 6,244 82% 187k $2.8M (exactly $2,807,927) CookieDev
Escape Simulator 2 $19.99 4,292 92% 129k $2.6M (exactly $2,573,912) Pine Studio

Estimates: copies = reviews × 30, gross = copies × list price.