Do I ship it?

Games › Gun Customization › Gun Customization + Choices Matter

Specimen · observed

Should I ship a Gun Customization Choices Matter game?

Gun Customization + Choices Matter

Of 27 developers who shipped a Gun Customization Choices Matter game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 62 more are announced, ×3.9 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $4.1k, ×6.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $750k, ×1200 the market median. Revenue is down 85% on the market; 62 games are announced against 16 developers who shipped in the last year.

Deciding numbers: median 6.6 times the market baseline, revenue down 85% on the market, 62 announced, ×3.9 per developer who shipped in the last year.
Nobody has said they are building this yet.
Gun Customization + Choices Matter
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 27
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $11k → $418k → $103k → $60 → $25k (still earning) → $599 (still earning)
The last cohort is still earning.
Outcomes for Gun Customization + Choices Matter: Plate 1 · outcomes, 2 yr, n = 27
Bottom 30% $479 (exactly $479)
Median $4.1k (exactly $4,133)
Top 25% $103k (exactly $103,431)
Top 5% $753k (exactly $753,448)
Developers, 2 yr 27
Released games 66
Announced 62
Effort 6 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 85% on the market, supply 45% more developers than the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Gun Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Choices Matter
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Gun Customization, Choices Matter; 6 in 10 of the top 25% also carry Action, Character Customization, Shooter
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
4 in 10 of the top 25% ship with 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 69% positive over 24,626 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $480, median $4.1k, 1 in 4 over $100k, 1 in 20 over $750k.

3 in 10 developers made under $480. 5 in 10 of the 12 games released 1 to 2 years ago have fewer than 100 reviews. 62 games are announced against 16 developers who shipped in the last year, ×3.9 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Gun Customization with a different second tag, ranked by verdict then median.

  1. + Tower DefenseFair26 devs · median $958 · 32 announced
  2. + DystopianPoor odds16 devs · median $51k · 58 announced
  3. + Immersive SimPoor odds12 devs · median $25k · 44 announced
  4. + BuildingPoor odds13 devs · median $16k · 39 announced
  5. + Survival HorrorPoor odds26 devs · median $14k · 55 announced
  6. + ModernPoor odds18 devs · median $14k · 38 announced
  7. + MilitaryPoor odds50 devs · median $13k · 126 announced
  8. + StealthPoor odds20 devs · median $13k · 63 announced
  9. + Co-opPoor odds31 devs · median $11k · 92 announced
  10. + MechsPoor odds12 devs · median $11k · 32 announced
  11. + Resource ManagementPoor odds28 devs · median $11k · 71 announced
  12. + Base BuildingPoor odds23 devs · median $9.1k · 64 announced

All 93 pairs on the Gun Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

The Forever Winter 2024 · EA · $19M Echoes of the Living 2025 · EA · $753k Chernobylite 2: Exclusion Zone 2025 · EA · $633k Hard Time III 2024 · $418k Medieval Blacksmith 2025 · $354k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
The Forever Winter · EA $29.99 21,376 68% 641k $19M (exactly $19,231,987) Fun Dog Studios
Echoes of the Living · EA $24.99 1,005 83% 30k $753k (exactly $753,448) MoonGlint Studio
Chernobylite 2: Exclusion Zone · EA $39.99 528 62% 16k $633k (exactly $633,442) The Farm 51
Hard Time III older $14.99 929 85% 28k $418k (exactly $417,771) MDickie
Medieval Blacksmith $19.99 591 79% 18k $354k (exactly $354,423) OGO Play
Sensual Adventures - Treasure Island · EA $29.99 303 81% 9.1k $273k (exactly $272,609) Puppetmaster3dx
SWAPMEAT $16.49 304 86% 9.1k $150k (exactly $150,389) One More Game
Exoplanet: First Contact · EA older $19.99 230 73% 6.9k $138k (exactly $137,931) Alersteam
Welcome Back, Commander $14.99 230 80% 6.9k $103k (exactly $103,431) S.C. 16 BIT NIGHTS S.R.L.
Slavania older $15.99 202 61% 6.1k $97k (exactly $96,899) FrostLeaf Games LLC
Libertine: King of Hearts $19.99 96 85% 2.9k $58k (exactly $57,571) Hasnotalent Media
Tache Noire $16.99 50 94% 1.5k $25k (exactly $25,485) StitchedCliffs
SATAN $2.99 143 81% 4.3k $13k (exactly $12,827) Gamefruit

Estimates: copies = reviews × 30, gross = copies × list price.