Games › Co-op Campaign › Co-op Campaign + Character Customization
Should I ship a Co-op Campaign Character Customization game?
Co-op Campaign + Character Customization
Of 40 developers who shipped a Co-op Campaign Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 109 more are announced, ×4.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $2.9k, ×1.9 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $3.5M, ×2347 the market median. Revenue is up 900% on the market; 109 games are announced against 24 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $2.9k (exactly $2,876) |
| Top 25% | $138k (exactly $138,058) |
| Top 5% | $3.5M (exactly $3,516,321) |
| Developers, 2 yr | 40 |
| Released games | 116 |
| Announced | 109 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 900% on the market, supply 50% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op Campaign
- effort 8 / 10 · low · shared campaign state over the network
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Co-op Campaign, Character Customization; 7 in 10 of the top 25% also carry Co-op, Online Co-Op, Adventure
- Price point
- $9.99 typical · top 25% priced $39.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Third Person, Family Friendly
Why players buy here
The top 25% priced at $39.99 or above; the middle game at $9.99.
The top 10 games average 89% positive over 22,025 reviews.
What kills games here
3 in 10 developers made under $600. 8 in 10 of the 18 games released 1 to 2 years ago have fewer than 100 reviews. 109 games are announced against 24 developers who shipped in the last year, ×4.5 per shipper.
Adjacent niches
Co-op Campaign with a different second tag, ranked by verdict then median.
- + Open WorldPoor odds
- + ZombiesPoor odds
- + Psychological HorrorPoor odds
- + SurvivalPoor odds
- + HorrorPoor odds
- + Survival HorrorPoor odds
- + ExplorationPoor odds
- + Sci-fiPoor odds
- + Puzzle PlatformerPoor odds
- + Female ProtagonistPoor odds
- + PlatformerPoor odds
- + CraftingPoor odds
Comparable games
Baldur's Gate 3 2023 · $1.4B 
Divinity: Original Sin 2 - Definitive Edition 2017 · $244M 
Warhammer 40,000: Darktide 2022 · $130M 
Sonic Racing: CrossWorlds 2025 · $24M 
Aliens: Fireteam Elite 2021 · $19M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | Divinity: Original Sin 2 - Definitive Edition | older | $44.99 | 180,782 95% | 5.4M | $244M (exactly $244,001,465) | Larian Studios |
| | Warhammer 40,000: Darktide | older | $39.99 | 108,477 72% | 3.3M | $130M (exactly $130,139,857) | Fatshark |
| | Sonic Racing: CrossWorlds | $69.99 | 11,479 93% | 344k | $24M (exactly $24,102,456) | Sonic Team | |
| | Aliens: Fireteam Elite | older | $29.99 | 21,668 80% | 650k | $19M (exactly $19,494,700) | Cold Iron Studios |
 | Solasta: Crown of the Magister | older | $29.99 | 19,680 87% | 590k | $18M (exactly $17,706,096) | Tactical Adventures |
 | Labyrinthine | older | $9.99 | 13,779 84% | 413k | $4.1M (exactly $4,129,566) | Valko Game Studios |
 | Saints Row 2 | older | $9.99 | 12,848 75% | 385k | $3.9M (exactly $3,850,546) | Volition |
 | Aragami 2 | older | $34.99 | 3,472 76% | 104k | $3.6M (exactly $3,644,558) | Lince Works |
 | Solasta II | · EA | $39.99 | 2,931 75% | 88k | $3.5M (exactly $3,516,321) | Tactical Adventures |
 | Escape Simulator 2 | $19.99 | 4,292 92% | 129k | $2.6M (exactly $2,573,912) | Pine Studio | |
 | LEGO® Horizon Adventures™ | $39.99 | 403 60% | 12k | $483k (exactly $483,479) | Guerrilla Games, Studio Gobo | |
 | It's Only Money | $24.99 | 473 78% | 14k | $355k (exactly $354,608) | Usual Suspects Studios | |
 | WheelMates | $19.99 | 496 75% | 15k | $297k (exactly $297,451) | Firevolt | |
 | Secret Agent Wizard Boy and the International Crime Syndicate | · EA | $9.99 | 931 96% | 28k | $279k (exactly $279,021) | John Szymanski, Evan Szymanski |
 | Ranger’s Path: National Park Simulator | · EA | $19.99 | 446 76% | 13k | $267k (exactly $267,466) | To-Go Games |
 | Expeditions: Samurai | · EA | $29.99 | 267 59% | 8.0k | $240k (exactly $240,220) | Campfire Cabal |
 | Sheepherds! | $14.99 | 307 98% | 9.2k | $138k (exactly $138,058) | Ultimo Disco |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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