Games › Bullet Hell › Bullet Hell + Magic
Should I ship a Magic Bullet Hell?
Bullet Hell + Magic
Of 232 developers who shipped a Magic Bullet Hell in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 337 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.2k, ×2.5 the market's $480 for a 4 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $61k, ×129 the market median. Revenue is flat on the market; 337 games are announced against 145 developers who shipped in the last year.
| Bottom 30% | $299 (exactly $299) |
|---|---|
| Median | $1.2k (exactly $1,198) |
| Top 25% | $5.2k (exactly $5,240) |
| Top 5% | $61k (exactly $61,438) |
| Developers, 2 yr | 232 |
| Released games | 474 |
| Announced | 337 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 65% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Bullet Hell
- effort 3 / 10 · high · effort 3 sits in the high band
- Magic
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Bullet Hell; 6 in 10 of the top 25% also carry Action, Action Roguelike, Roguelite
- Price point
- $4.99 typical · top 25% priced $11.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Top-Down, Pixel Graphics
Why players buy here
The top 25% priced at $11.99 or above; the middle game at $4.99.
The top 10 games average 86% positive over 34,419 reviews.
What kills games here
3 in 10 developers made under $300. 9 in 10 of the 99 games released 1 to 2 years ago have fewer than 100 reviews. 337 games are announced against 145 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
Bullet Hell with a different setting or mood, ranked by verdict then median.
- + SuperheroStrong odds
- + FaithFair
- + VampiresFair
- + Creature CollectorFair
- + Strategy RPGFair
- + PiratesFair
- + CatsFair
- + HackingFair
- + Time ManagementFair
- + Card BattlerFair
- + DemonsFair
- + Naval CombatFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | NieR Replicant™ ver.1.22474487139... | older | $59.99 | 21,493 88% | 645k | $39M (exactly $38,680,952) | Square Enix, Toylogic Inc. |
| | Magicraft | $15.99 | 15,051 92% | 452k | $7.2M (exactly $7,219,965) | Wave Games | |
| | Rabi-Ribi | older | $17.99 | 10,768 95% | 323k | $5.8M (exactly $5,811,490) | CreSpirit, GemaYue |
| | The Spell Brigade | $12.99 | 14,731 80% | 442k | $5.7M (exactly $5,740,671) | Bolt Blaster Games | |
| | Rabbit and Steel | older | $14.99 | 10,159 96% | 305k | $4.6M (exactly $4,568,502) | mino_dev |
| | Death Must Die | · EA older | $6.99 | 20,937 90% | 628k | $4.4M (exactly $4,390,489) | Realm Archive |
| | TEVI | older | $29.99 | 3,580 88% | 107k | $3.2M (exactly $3,220,926) | CreSpirit, GemaYue, Ein Lee |
| | Fantasy Maiden Wars - DREAM OF THE STRAY DREAMER - | $34.99 | 582 98% | 17k | $611k (exactly $610,925) | さんぼん堂 | |
| | Touhou: Scarlet Curiosity | older | $14.99 | 1,219 91% | 37k | $548k (exactly $548,184) | Ankake Spa |
| | TouHou Makuka Sai ~ Fantastic Danmaku Festival Part III | $13.99 | 1,242 90% | 37k | $521k (exactly $521,267) | 东方幕华祭制作组 | |
| | Trials Survivors | · EA | $9.99 | 475 85% | 14k | $142k (exactly $142,358) | Angry wisp |
| | DreamEcho | $11.99 | 369 79% | 11k | $133k (exactly $132,729) | HotWaterStudio | |
| | Machick 2 | $6.99 | 606 88% | 18k | $127k (exactly $127,078) | DeadPixel | |
| | Hand of Fate: Hordes | · EA | $11.99 | 312 79% | 9.4k | $112k (exactly $112,226) | Spitfire Interactive |
| | Rhythm Witch: Beat Death | $5.99 | 508 94% | 15k | $91k (exactly $91,288) | Dusklight CO., LTD. | |
| | Little Witch Survivors | $4.99 | 543 87% | 16k | $81k (exactly $81,287) | 四月二酱 |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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