Do I ship it?

GamesCo-op CampaignCo-op Campaign + Beat 'em up

Specimen · observed

Should I ship a Co-op Campaign Beat 'em up?

Co-op Campaign + Beat 'em up

Only 19 developers shipped a Co-op Campaign Beat 'em up in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Teenage Mutant Ninja Turtles: Splintered Fate, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 33 more are announced, ×4.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $600, ×0.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $50. 33 games are announced against 8 developers who shipped in the last year, ×4.1 per shipper, while revenue is down 85% on the market.

Deciding numbers: median 0.4 times the market baseline, revenue down 85% on the market, 33 announced, ×4.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Beat 'em up
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 19
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $4.3k → $840 → $19k → $3.0k → $2.1k → $150 (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Beat 'em up: Plate 1 · outcomes, 2 yr, n = 19
Bottom 30% $0 (exactly $0)
Median $600 (exactly $600)
Top 25% $12k (exactly $12,081)
Top 5% $3.7M (exactly $3,727,457)
Developers, 2 yr 19
Released games 52
Announced 33
Effort 8 / 10
AI-buildability Low
Typical price $12.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 85% on the market, supply 25% fewer developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, Beat 'em up; all of the top 25% also carry Action, Co-op, Local Co-Op
Price point
$12.99 typical · top 25% priced $29.99 or above
Art
5 in 10 of the top 25% ship with Colorful, Side Scroller, 2.5D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $12.99.

The top 10 games average 83% positive over 4,350 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $50, median $600, 1 in 4 over $12k, 1 in 20 over $3.7M.

3 in 10 developers made under $50. 9 in 10 of the 11 games released 1 to 2 years ago have fewer than 100 reviews. 33 games are announced against 8 developers who shipped in the last year, ×4.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Streets of Rage 4 older $24.99 17,293 92% 519k $13M (exactly $12,964,562) Dotemu, Guard Crush, Lizardcube
Teenage Mutant Ninja Turtles: Shredder's Revenge older $24.99 12,961 94% 389k $9.7M (exactly $9,716,862) Tribute Games Inc.
Teenage Mutant Ninja Turtles: Splintered Fate $29.99 4,143 83% 124k $3.7M (exactly $3,727,457) Super Evil Megacorp
Superfighters Deluxe older $9.99 3,114 89% 93k $933k (exactly $933,266) MythoLogic Interactive
Sir Whoopass™: Immortal Death older $16.99 1,338 82% 40k $682k (exactly $681,979) Atomic Elbow
The TakeOver older $19.99 1,125 83% 34k $675k (exactly $674,662) Pelikan13
Young Souls older $24.99 494 84% 15k $370k (exactly $370,352) 1P2P
Cobra Kai: The Karate Kid Saga Continues older $19.99 417 84% 13k $250k (exactly $250,075) Flux Games
Streets of Fury EX older $9.99 708 96% 21k $212k (exactly $212,188) Guard Crush
Pulling No Punches older $9.99 563 95% 17k $169k (exactly $168,731) BrainDead Broccoli
RUSHING BEAT X: Return Of Brawl Brothers $19.99 75 76% 2.3k $45k (exactly $44,978) CITY CONNECTION
We Could Be Heroes $14.99 42 85% 1.3k $19k (exactly $18,887) CebCode Games
Heroes of Mount Dragon $19.99 27 66% 810 $16k (exactly $16,192) RuniQ
Buccaneers Shipshape $12.99 31 87% 930 $12k (exactly $12,081) Merso Entertainment
Radiant: Guardians of Light $14.99 8 75% 240 $3.6k (exactly $3,598) CHORRUS GAMES
Streets of Rageness: Beat 'Em Up Fighter · EA $19.99 5 0% 150 $3.0k (exactly $2,998) Hard Shark Games
MannaRites Gold $4.99 14 92% 420 $2.1k (exactly $2,096) DamonWall
Warriors United · EA $5.99 4 25% 120 $719 (exactly $719) Benfau
Seal of Shadows $19.99 1 100% 30 $600 (exactly $600) Cris Litvin

Estimates: copies = reviews × 30, gross = copies × list price.