Games › Co-op Campaign › Co-op Campaign + Arcade
Should I ship a Co-op Campaign Arcade game?
Co-op Campaign + Arcade
Of 63 developers who shipped a Co-op Campaign Arcade game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 108 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $600, ×0.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $180. 108 games are announced against 35 developers who shipped in the last year, ×3.1 per shipper, while revenue is down 30% on the market.
| Bottom 30% | $180 (exactly $180) |
|---|---|
| Median | $600 (exactly $600) |
| Top 25% | $4.8k (exactly $4,795) |
| Top 5% | $45k (exactly $44,978) |
| Developers, 2 yr | 63 |
| Released games | 202 |
| Announced | 108 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 30% on the market, supply 25% more developers than the period before.
Free games: 6%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op Campaign
- effort 8 / 10 · low · shared campaign state over the network
- Arcade
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Co-op Campaign, Arcade; 8 in 10 of the top 25% also carry Action, Co-op, Local Co-Op
- Price point
- $7.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with Colorful, 3D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $7.99.
The top 10 games average 93% positive over 12,065 reviews.
What kills games here
3 in 10 developers made under $180. All of the 30 games released 1 to 2 years ago have fewer than 100 reviews. 108 games are announced against 35 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Co-op Campaign with a different second tag, ranked by verdict then median.
- + Open WorldPoor odds
- + ZombiesPoor odds
- + Psychological HorrorPoor odds
- + SurvivalPoor odds
- + HorrorPoor odds
- + Survival HorrorPoor odds
- + ExplorationPoor odds
- + Sci-fiPoor odds
- + Puzzle PlatformerPoor odds
- + Female ProtagonistPoor odds
- + PlatformerPoor odds
- + CraftingPoor odds
Comparable games
Sonic Racing: CrossWorlds 2025 · $24M 
Streets of Rage 4 2020 · $13M 
Teenage Mutant Ninja Turtles: Shredder's Revenge 2022 · $9.7M 
Overcooked 2016 · $6.9M 
Overcooked! All You Can Eat 2021 · $6.9M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Sonic Racing: CrossWorlds | $69.99 | 11,479 93% | 344k | $24M (exactly $24,102,456) | Sonic Team | |
| | Streets of Rage 4 | older | $24.99 | 17,293 92% | 519k | $13M (exactly $12,964,562) | Dotemu, Guard Crush, Lizardcube |
| | Teenage Mutant Ninja Turtles: Shredder's Revenge | older | $24.99 | 12,961 94% | 389k | $9.7M (exactly $9,716,862) | Tribute Games Inc. |
| | Overcooked | older | $16.99 | 13,528 89% | 406k | $6.9M (exactly $6,895,222) | Ghost Town Games Ltd. |
| | Overcooked! All You Can Eat | older | $39.99 | 5,744 73% | 172k | $6.9M (exactly $6,891,077) | Team17 Digital, Ghost Town Games |
 | Raw Data | older | $39.99 | 2,036 81% | 61k | $2.4M (exactly $2,442,589) | Survios |
 | Lara Croft and the Guardian of Light | older | $9.99 | 3,566 92% | 107k | $1.1M (exactly $1,068,730) | Crystal Dynamics |
 | Cook, Serve, Delicious! 3?! | older | $19.99 | 1,768 93% | 53k | $1.1M (exactly $1,060,270) | Vertigo Gaming Inc. |
 | Superfighters Deluxe | older | $9.99 | 3,114 89% | 93k | $933k (exactly $933,266) | MythoLogic Interactive |
 | Sir Whoopass™: Immortal Death | older | $16.99 | 1,338 82% | 40k | $682k (exactly $681,979) | Atomic Elbow |
 | Truxton Extreme | $24.99 | 93 95% | 2.8k | $70k (exactly $69,722) | Tatsujin | |
 | Revolgear Zero | $14.99 | 125 98% | 3.8k | $56k (exactly $56,212) | Bikkuri Software | |
 | RUSHING BEAT X: Return Of Brawl Brothers | $19.99 | 75 76% | 2.3k | $45k (exactly $44,978) | CITY CONNECTION | |
 | Saint Slayer: Spear of Sacrilege | $9.99 | 109 94% | 3.3k | $33k (exactly $32,667) | Lillymo Games | |
 | No Way Home | $9.99 | 76 88% | 2.3k | $23k (exactly $22,777) | SMG Studio | |
 | Codename: Terranova | $23.99 | 23 69% | 690 | $17k (exactly $16,553) | ACGames | |
 | Heroes of Mount Dragon | $19.99 | 27 66% | 810 | $16k (exactly $16,192) | RuniQ | |
 | Beat The Champions | $19.99 | 26 73% | 780 | $16k (exactly $15,592) | Purple Tree S R L, Whiteboard Games | |
 | CTHULOOT | $14.99 | 32 81% | 960 | $14k (exactly $14,390) | Pixelnest Studio, Headbang Club |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.