Do I ship it?

Games › Co-op Campaign › Co-op Campaign + Adventure

Specimen · observed

Should I ship a Co-op Campaign Adventure game?

Co-op Campaign + Adventure

Of 117 developers who shipped a Co-op Campaign Adventure game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 286 more are announced, ×4.5 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $4.8k, ×3.2 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $5.6M, ×3764 the market median. Revenue is flat on the market; 286 games are announced against 64 developers who shipped in the last year.

Deciding numbers: median 3.2 times the market baseline, revenue flat on the market, 286 announced, ×4.5 per developer who shipped in the last year.
Nobody has said they are building this yet.
Co-op Campaign + Adventure
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 117
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $73k → $152k → $20k → $11k → $6.2k → $18k → $959 (still earning) → $539 (still earning)
The last cohort is still earning.
Outcomes for Co-op Campaign + Adventure: Plate 1 · outcomes, 2 yr, n = 117
Bottom 30% $479 (exactly $479)
Median $4.8k (exactly $4,823)
Top 25% $40k (exactly $40,023)
Top 5% $5.6M (exactly $5,638,494)
Developers, 2 yr 117
Released games 352
Announced 286
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 20% more developers than the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Co-op Campaign
effort 8 / 10 · low · shared campaign state over the network
Adventure
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Co-op Campaign, Adventure; 5 in 10 of the top 25% also carry Online Co-Op, Co-op, Action
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
3 in 10 of the top 25% ship with 3D, Atmospheric, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 91% positive over 244,138 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $480, median $4.8k, 1 in 4 over $40k, 1 in 20 over $5.6M.

3 in 10 developers made under $480. 6 in 10 of the 56 games released 1 to 2 years ago have fewer than 100 reviews. 286 games are announced against 64 developers who shipped in the last year, ×4.5 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Co-op Campaign with a different second tag, ranked by verdict then median.

  1. + Open WorldPoor odds17 devs · median $267k · 65 announced
  2. + ZombiesPoor odds12 devs · median $27k · 22 announced
  3. + Psychological HorrorPoor odds18 devs · median $27k · 27 announced
  4. + SurvivalPoor odds18 devs · median $16k · 44 announced
  5. + HorrorPoor odds31 devs · median $14k · 66 announced
  6. + Survival HorrorPoor odds19 devs · median $14k · 39 announced
  7. + ExplorationPoor odds54 devs · median $14k · 153 announced
  8. + Sci-fiPoor odds40 devs · median $13k · 78 announced
  9. + Puzzle PlatformerPoor odds26 devs · median $9.0k · 53 announced
  10. + Female ProtagonistPoor odds19 devs · median $6.6k · 29 announced
  11. + PlatformerPoor odds32 devs · median $6.5k · 90 announced
  12. + CraftingPoor odds17 devs · median $6.2k · 34 announced

All 81 pairs on the Co-op Campaign page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Baldur's Gate 3 2023 · $1.4B It Takes Two 2021 · $262M Borderlands 3 2020 · $230M Split Fiction 2025 · $118M Dying Light: The Beast 2025 · $107M
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Baldur's Gate 3 older $59.99 755,010 96% 23M $1.4B (exactly $1,358,791,497) Larian Studios
It Takes Two older $39.99 218,492 95% 6.6M $262M (exactly $262,124,852) Hazelight Studios
Borderlands 3 older $59.99 127,847 81% 3.8M $230M (exactly $230,086,246) Gearbox Software
Split Fiction $49.99 78,378 97% 2.4M $118M (exactly $117,543,487) Hazelight Studios
Dying Light: The Beast $59.99 59,318 87% 1.8M $107M (exactly $106,754,605) Techland
Abiotic Factor $34.99 42,075 95% 1.3M $44M (exactly $44,166,128) Deep Field Games
Resident Evil 6 older $19.99 51,420 77% 1.5M $31M (exactly $30,836,574) Capcom
Resident Evil 5 older $19.99 48,521 87% 1.5M $29M (exactly $29,098,044) Capcom
Trailmakers older $24.99 33,465 92% 1.0M $25M (exactly $25,088,710) Flashbulb
Big Walk $19.99 32,470 95% 974k $19M (exactly $19,472,259) House House
Little Nightmares III $39.99 10,165 46% 305k $12M (exactly $12,194,950) Supermassive Games
Echo Point Nova $24.99 7,521 96% 226k $5.6M (exactly $5,638,494) Greylock Studio
Teenage Mutant Ninja Turtles: Splintered Fate $29.99 4,143 83% 124k $3.7M (exactly $3,727,457) Super Evil Megacorp
Solasta II · EA $39.99 2,931 75% 88k $3.5M (exactly $3,516,321) Tactical Adventures
Escape Simulator 2 $19.99 4,292 92% 129k $2.6M (exactly $2,573,912) Pine Studio
Revenge of the Savage Planet $29.99 2,845 86% 85k $2.6M (exactly $2,559,646) Raccoon Logic Studios Inc.

Estimates: copies = reviews × 30, gross = copies × list price.