Games › Co-op Campaign › Co-op Campaign + Action-Adventure
Should I ship a Co-op Campaign Action-Adventure?
Co-op Campaign + Action-Adventure
Of 81 developers who shipped a Co-op Campaign Action-Adventure in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 162 more are announced, ×3.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $6.2k, ×4.1 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $900; 1 in 20 cleared $2.8M, ×1874 the market median. Revenue is down 70% on the market; 162 games are announced against 45 developers who shipped in the last year.
| Bottom 30% | $898 (exactly $898) |
|---|---|
| Median | $6.2k (exactly $6,213) |
| Top 25% | $31k (exactly $31,245) |
| Top 5% | $2.8M (exactly $2,807,927) |
| Developers, 2 yr | 81 |
| Released games | 194 |
| Announced | 162 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 70% on the market, supply 25% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Co-op Campaign
- effort 8 / 10 · low · shared campaign state over the network
- Action-Adventure
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Co-op Campaign, Action-Adventure; 8 in 10 of the top 25% also carry Online Co-Op, Action, Co-op
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Funny, First-Person
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 92% positive over 170,349 reviews.
What kills games here
3 in 10 developers made under $900. 6 in 10 of the 37 games released 1 to 2 years ago have fewer than 100 reviews. 162 games are announced against 45 developers who shipped in the last year, ×3.6 per shipper.
Adjacent niches
Co-op Campaign with a different second tag, ranked by verdict then median.
- + Open WorldPoor odds
- + ZombiesPoor odds
- + Psychological HorrorPoor odds
- + SurvivalPoor odds
- + HorrorPoor odds
- + Survival HorrorPoor odds
- + ExplorationPoor odds
- + Sci-fiPoor odds
- + Puzzle PlatformerPoor odds
- + Female ProtagonistPoor odds
- + PlatformerPoor odds
- + CraftingPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | It Takes Two | older | $39.99 | 218,492 95% | 6.6M | $262M (exactly $262,124,852) | Hazelight Studios |
| | Split Fiction | $49.99 | 78,378 97% | 2.4M | $118M (exactly $117,543,487) | Hazelight Studios | |
| | Dying Light: The Beast | $59.99 | 59,318 87% | 1.8M | $107M (exactly $106,754,605) | Techland | |
| | Trailmakers | older | $24.99 | 33,465 92% | 1.0M | $25M (exactly $25,088,710) | Flashbulb |
| | Sonic Racing: CrossWorlds | $69.99 | 11,479 93% | 344k | $24M (exactly $24,102,456) | Sonic Team | |
| | Trine 4: The Nightmare Prince | older | $29.99 | 11,712 88% | 351k | $11M (exactly $10,537,286) | Frozenbyte |
| | Teenage Mutant Ninja Turtles: Shredder's Revenge | older | $24.99 | 12,961 94% | 389k | $9.7M (exactly $9,716,862) | Tribute Games Inc. |
| | Trine 2: Complete Story | older | $19.99 | 15,273 95% | 458k | $9.2M (exactly $9,159,218) | Frozenbyte |
| | We Were Here Forever | older | $17.99 | 16,256 90% | 488k | $8.8M (exactly $8,773,363) | Total Mayhem Games |
| | Diablo II: Resurrected – Infernal Edition | $39.99 | 5,855 86% | 176k | $7.0M (exactly $7,024,244) | Blizzard Entertainment, Inc. | |
| | Crime Simulator | $14.99 | 6,244 82% | 187k | $2.8M (exactly $2,807,927) | CookieDev | |
| | Revenge of the Savage Planet | $29.99 | 2,845 86% | 85k | $2.6M (exactly $2,559,646) | Raccoon Logic Studios Inc. | |
| | The Break-In | $19.99 | 2,040 87% | 61k | $1.2M (exactly $1,223,388) | jorgen games Ltd, Oliver Josh | |
| | LIZARDS MUST DIE 2 | $9.99 | 2,232 94% | 67k | $669k (exactly $668,930) | the Bratans, Smola Game Studio | |
| | LEGO® Horizon Adventures™ | $39.99 | 403 60% | 12k | $483k (exactly $483,479) | Guerrilla Games, Studio Gobo | |
| | Paranoia Place: Escape Together | $7.99 | 1,555 87% | 47k | $373k (exactly $372,734) | Bloody Pixel Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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