Should I ship a Zombie RPG?
RPG + Zombies
Of 247 developers who shipped a Zombie RPG in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 379 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.5k, ×2.4 the market's $630 for a 6 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $540k, ×864 the market median. Revenue is flat on the market; 379 games are announced against 130 developers who shipped in the last year.
| Bottom 30% | $180 (exactly $180) |
|---|---|
| Median | $1.5k (exactly $1,497) |
| Top 25% | $21k (exactly $21,333) |
| Top 5% | $543k (exactly $542,728) |
| Developers, 2 yr | 247 |
| Released games | 833 |
| Announced | 379 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 10% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- RPG; 5 in 10 of the top 25% also carry Adventure, Action, Survival
- Price point
- $6.99 typical · top 25% priced $19.99 or above
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $6.99.
The top 10 games average 79% positive over 198,281 reviews.
What kills games here
3 in 10 developers made under $180. 8 in 10 of the 135 games released 1 to 2 years ago have fewer than 100 reviews. 379 games are announced against 130 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
RPG with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + IdlerFair
- + Boss RushFair
- + SportsFair
- + Combat RacingFair
- + Split ScreenFair
- + Precision PlatformerFair
- + SamuraiPoor odds
- + Open World Survival CraftPoor odds
- + 4XPoor odds
- + MinigamesPoor odds
- + Real-Time with PausePoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Project Zomboid | · EA older | $24.99 | 364,830 94% | 11M | $274M (exactly $273,513,051) | The Indie Stone |
| | SCUM | $44.99 | 98,554 74% | 3.0M | $133M (exactly $133,018,334) | Gamepires | |
| | Warhammer 40,000: Darktide | older | $39.99 | 108,477 72% | 3.3M | $130M (exactly $130,139,857) | Fatshark |
| | Dying Light: The Beast | $59.99 | 59,318 87% | 1.8M | $107M (exactly $106,754,605) | Techland | |
| | South Park™: The Stick of Truth™ | older | $29.99 | 60,770 97% | 1.8M | $55M (exactly $54,674,769) | Obsidian Entertainment |
| | State of Decay 2: Juggernaut Edition | older | $29.99 | 59,156 83% | 1.8M | $53M (exactly $53,222,653) | Undead Labs |
| | Saints Row: The Third | older | $9.99 | 48,877 95% | 1.5M | $15M (exactly $14,648,437) | Volition |
| | Dead Island Definitive Edition | older | $19.99 | 24,063 82% | 722k | $14M (exactly $14,430,581) | Techland |
| | Prototype 2 | older | $39.99 | 10,389 75% | 312k | $12M (exactly $12,463,683) | Radical Entertainment |
| | Dead Rising 3 Apocalypse Edition | older | $29.99 | 13,849 77% | 415k | $12M (exactly $12,459,945) | Capcom Game Studio Vancouver |
| | VEIN | · EA | $19.99 | 11,539 87% | 346k | $6.9M (exactly $6,919,938) | Ramjet Studios |
| | HumanitZ | $19.99 | 11,155 74% | 335k | $6.7M (exactly $6,689,653) | Yodubzz Studios | |
| | No One Survived | $16.99 | 6,969 64% | 209k | $3.6M (exactly $3,552,099) | Cat Play Studio | |
| | IfSunSets | · EA | $19.99 | 2,284 74% | 69k | $1.4M (exactly $1,369,715) | POLYMORPH |
| | Dread Dawn | $19.99 | 2,113 71% | 63k | $1.3M (exactly $1,267,166) | Kioop | |
| | Survival Log | $10.99 | 2,709 82% | 81k | $893k (exactly $893,157) | Midnight Workshop | |
| | SubZero | $9.99 | 2,719 92% | 82k | $815k (exactly $814,884) | Joy Media Limited | |
| | The Necromancer's Tale | $24.99 | 921 91% | 28k | $690k (exactly $690,474) | Psychic Software |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.