Games › Match 3 › Match 3 + Romance
Should I ship a Romance Match 3?
Match 3 + Romance
Of 25 developers who shipped a Romance Match 3 in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 30 more are announced.
Verdict: fair, for a 2 / 10 build.
The middle developer here made $1.3k, ×11 the market's $120 for a 2 / 10 build, with 3 in 10 under $600. Revenue is up 45% on the market; 30 games are announced against 18 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $1.3k (exactly $1,317) |
| Top 25% | $13k (exactly $13,211) |
| Top 5% | $70k (exactly $69,565) |
| Developers, 2 yr | 25 |
| Released games | 130 |
| Announced | 30 |
| Effort | 2 / 10 |
| AI-buildability | High |
| Typical price | $1.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 45% on the market, supply 100% more developers than the period before.
Free games: 5%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
What it takes
- Effort
- 2 / 10 · static 2D art, simple logic
- Systems
- Match 3; 6 in 10 of the top 25% also carry Visual Novel, Dating Sim, Choices Matter
- Price point
- $1.99 typical · top 25% priced $19.99 or above
- Art
- 7 in 10 of the top 25% ship with Cute, Relaxing, Story Rich
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $1.99.
The top 10 games average 86% positive over 1,103 reviews.
What kills games here
3 in 10 developers made under $600. 7 in 10 of the 9 games released 1 to 2 years ago have fewer than 100 reviews. 30 games are announced against 18 developers who shipped in the last year.
Adjacent niches
Match 3 with a different setting or mood, ranked by verdict then median.
- + Interactive FictionFair
- + LGBTQ+Fair
- + DemonsFair
- + Time ManagementFair
- + ShooterFair
- + MagicFair
- + Tower DefenseFair
- + Dark FantasyFair
- + PvPLong shot
- + CombatLong shot
- + DogsLong shot
- + Visual NovelPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | HuniePop | older | $9.99 | 23,989 96% | 720k | $7.2M (exactly $7,189,503) | HuniePot |
| | HuniePop 2: Double Date | older | $19.99 | 8,149 91% | 244k | $4.9M (exactly $4,886,955) | HuniePot |
| | ISEKAI QUEST | older | $3.99 | 3,679 85% | 110k | $440k (exactly $440,376) | Studio Ginkgo |
| | Miss Neko 3 | older | $2.99 | 4,470 92% | 134k | $401k (exactly $400,959) | Double W |
| | Furry Shades of Gay 2: A Shade Gayer | older | $9.99 | 738 96% | 22k | $221k (exactly $221,179) | Furlough Games |
| | Sex and the Furry Titty 2: Sins of the City | older | $9.99 | 708 91% | 21k | $212k (exactly $212,188) | Furlough Games |
| | Sex and the Furry Titty | older | $6.99 | 996 90% | 30k | $209k (exactly $208,861) | Furlough Games |
| | Furry Shades of Gay | older | $6.99 | 835 91% | 25k | $175k (exactly $175,100) | Furlough Games |
| | Spirit Swap: Lofi Beats to Match-3 To | $19.99 | 239 94% | 7.2k | $143k (exactly $143,328) | Soft Not Weak, LLC | |
| | Furry Shades of Gay 3: Still Gayer | older | $9.99 | 403 95% | 12k | $121k (exactly $120,779) | Furlough Games |
| | Heartspell: Horizon Academy | $19.99 | 116 96% | 3.5k | $70k (exactly $69,565) | Dire Kitten Games | |
| | Hentai Stories | $9.99 | 228 83% | 6.8k | $68k (exactly $68,332) | Horny Capybara Studio | |
| | Furry Adventure Club and the Holy Grail 🦁 | $6.99 | 161 93% | 4.8k | $34k (exactly $33,762) | Furry Dreams Lab | |
| | Hyperborea: Hornysolation | $4.99 | 164 73% | 4.9k | $25k (exactly $24,551) | Hue Axis Entertainment | |
| | Glamour Kaleidoscope | $7.99 | 90 75% | 2.7k | $22k (exactly $21,573) | Cup Dragon | |
| | Tasty Bite: Food dating simulator | $6.99 | 63 95% | 1.9k | $13k (exactly $13,211) | DuckMemeticsGames | |
| | Matchmaker: Dungeon Heart | $19.99 | 11 81% | 330 | $6.6k (exactly $6,597) | Ghost Moth | |
| | Project: Mirror 2 | $4.99 | 25 44% | 750 | $3.7k (exactly $3,742) | 430Games | |
| | Seven Seas Jewels 2 Collector's Edition | $15.99 | 6 100% | 180 | $2.9k (exactly $2,878) | Anawiki Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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