Should I ship a Magic RTS?
RTS + Magic
Of 68 developers who shipped a Magic RTS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 152 more are announced, ×4.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $1.9k, ×1.3 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $400k, ×272 the market median. Revenue is up 60% on the market; 152 games are announced against 34 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $1.9k (exactly $1,918) |
| Top 25% | $16k (exactly $15,840) |
| Top 5% | $408k (exactly $407,796) |
| Developers, 2 yr | 68 |
| Released games | 190 |
| Announced | 152 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 60% on the market, supply as many developers as the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- RTS; 5 in 10 of the top 25% also carry Strategy, Tactical, City Builder
- Price point
- $7.99 typical · top 25% priced $21.99 or above
- Art
- 6 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $21.99 or above; the middle game at $7.99.
The top 10 games average 78% positive over 12,993 reviews.
What kills games here
3 in 10 developers made under $150. 9 in 10 of the 39 games released 1 to 2 years ago have fewer than 100 reviews. 152 games are announced against 34 developers who shipped in the last year, ×4.5 per shipper.
Adjacent niches
RTS with a different setting or mood, ranked by verdict then median.
- + RomeFair
- + Outbreak SimFair
- + HorrorFair
- + NavalFair
- + TabletopFair
- + SportsLong shot
- + PuzzleLong shot
- + World War IIPoor odds
- + Real-Time with PausePoor odds
- + Open WorldPoor odds
- + Colony SimPoor odds
- + HistoricalPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Total War: WARHAMMER | older | $59.99 | 32,105 79% | 963k | $58M (exactly $57,779,368) | CREATIVE ASSEMBLY, Feral Interactive (L… (CREATIVE ASSEMBLY, Feral Interactive (Linux), Feral Interactive (Mac)) |
| | Becastled | $19.99 | 5,349 81% | 160k | $3.2M (exactly $3,207,795) | Mana Potion Studios | |
| | Kingdom Rush Frontiers - Tower Defense | older | $9.99 | 10,011 96% | 300k | $3.0M (exactly $3,000,297) | Ironhide Game Studio |
| | Lessaria: Fantasy Kingdom Sim | $24.90 | 2,938 77% | 88k | $2.2M (exactly $2,194,686) | Rockbee Team | |
| | Age of Reforging: The Freelands | $29.99 | 2,291 71% | 69k | $2.1M (exactly $2,061,213) | PersonaeGame Studio | |
| | Gord | older | $49.99 | 809 53% | 24k | $1.2M (exactly $1,213,257) | Covenant.dev |
| | Overlord II | older | $9.99 | 4,002 89% | 120k | $1.2M (exactly $1,199,399) | Triumph Studios |
| | GemCraft - Frostborn Wrath | older | $12.99 | 2,691 88% | 81k | $1.0M (exactly $1,048,683) | Game in a Bottle |
| | SpellForce 3 Fallen God | older | $19.99 | 1,335 86% | 40k | $801k (exactly $800,599) | Grimlore Games |
| | Godsworn | · EA older | $29.99 | 805 93% | 24k | $724k (exactly $724,258) | Thunderoak Interactive |
| | Crown of Greed | $19.99 | 680 60% | 20k | $408k (exactly $407,796) | BLUM Entertainment | |
| | There Are No Orcs | $8.99 | 1,188 93% | 36k | $320k (exactly $320,404) | BaseTrade Studio | |
| | Liquidation RTS | · EA | $21.99 | 161 89% | 4.8k | $106k (exactly $106,212) | Divio |
| | Toy Tactics | $24.99 | 121 91% | 3.6k | $91k (exactly $90,714) | Kraken Empire | |
| | Touhou Spell Carnival | $49.99 | 49 77% | 1.5k | $73k (exactly $73,485) | Idea Factory, Compile Heart, STING | |
| | XiuzhenWorld2 | $12.99 | 134 67% | 4.0k | $52k (exactly $52,220) | Noforgetit | |
| | DragonRoad | $19.98 | 82 91% | 2.5k | $49k (exactly $49,151) | XuJie |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.