Should I ship a Heist RPG?
RPG + Heist
Only 14 developers shipped a Heist RPG in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Star Wars Outlaws, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 53 more are announced, ×6.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.0k, ×3.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $360; 1 in 20 cleared $25M, ×41018 the market median. Revenue is down 100% on the market; 53 games are announced against 8 developers who shipped in the last year.
| Bottom 30% | $359 (exactly $359) |
|---|---|
| Median | $2.0k (exactly $1,977) |
| Top 25% | $57k (exactly $56,977) |
| Top 5% | $26M (exactly $25,759,120) |
| Developers, 2 yr | 14 |
| Released games | 61 |
| Announced | 53 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 100% on the market, supply 35% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- RPG; 5 in 10 of the top 25% also carry Action, Adventure, Choices Matter
- Price point
- $6.99 typical · top 25% priced $69.99 or above
- Art
- 5 in 10 of the top 25% ship with Story Rich, Atmospheric, Third Person
Why players buy here
The top 25% priced at $69.99 or above; the middle game at $6.99.
The top 10 games average 72% positive over 13,114 reviews.
What kills games here
3 in 10 developers made under $360. 6 in 10 of the 9 games released 1 to 2 years ago have fewer than 100 reviews. 53 games are announced against 8 developers who shipped in the last year, ×6.6 per shipper.
Adjacent niches
RPG with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + IdlerFair
- + Boss RushFair
- + SportsFair
- + Combat RacingFair
- + Split ScreenFair
- + Precision PlatformerFair
- + SamuraiPoor odds
- + Open World Survival CraftPoor odds
- + 4XPoor odds
- + MinigamesPoor odds
- + Real-Time with PausePoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Persona 5 Royal | older | $59.99 | 91,682 96% | 2.8M | $165M (exactly $165,000,095) | ATLUS |
| | PAYDAY 3 | older | $29.99 | 49,305 45% | 1.5M | $44M (exactly $44,359,708) | Starbreeze Studios |
| | Star Wars Outlaws | $69.99 | 12,268 71% | 368k | $26M (exactly $25,759,120) | Massive Entertainment – A Ubisoft Studio | |
| | Thief Simulator | older | $19.99 | 37,377 88% | 1.1M | $22M (exactly $22,414,987) | Noble Muffins |
| | Thief | older | $19.99 | 17,389 75% | 522k | $10M (exactly $10,428,183) | Eidos-Montréal, Feral Interactive (Mac) |
| | Hobo: Tough Life | older | $29.99 | 8,679 84% | 260k | $7.8M (exactly $7,808,496) | Perun Creative |
| | PAYDAY™ The Heist | older | $9.99 | 21,870 92% | 656k | $6.6M (exactly $6,554,439) | OVERKILL - a Starbreeze Studio. |
| | To Be or Not to Be | older | $12.99 | 8,035 89% | 241k | $3.1M (exactly $3,131,240) | Team K |
| | FINAL FANTASY | older | $11.99 | 8,120 95% | 244k | $2.9M (exactly $2,920,764) | Square Enix |
| | SUPER DRAGON BALL HEROES WORLD MISSION | older | $59.99 | 1,404 82% | 42k | $2.5M (exactly $2,526,779) | Dimps Corporation, SAFARI GAMES Co., Lt… (Dimps Corporation, SAFARI GAMES Co., Ltd.) |
| | It's Only Money | $24.99 | 473 78% | 14k | $355k (exactly $354,608) | Usual Suspects Studios | |
| | HeistGeist | $19.90 | 116 95% | 3.5k | $69k (exactly $69,252) | Doublequote Studio | |
| | Thousand Hells: The Underworld Heists | $24.99 | 76 78% | 2.3k | $57k (exactly $56,977) | A Sharp | |
| | Dragon's Chronicles~暗黒大魔王と北斗の剣(つるぎ)~ | $12.99 | 128 85% | 3.8k | $50k (exactly $49,882) | スタジオあっとほ~む | |
| | ACCIDENTALLY | $12.99 | 30 60% | 900 | $12k (exactly $11,691) | M&K WORKS | |
| | Bratki | $5.99 | 11 72% | 330 | $2.0k (exactly $1,977) | VZLab | |
| | Street grabbing of territory | $2.99 | 7 100% | 210 | $628 (exactly $628) | Southern Vermilion Bird | |
| | Steal Shift | · EA | $6.99 | 2 100% | 60 | $419 (exactly $419) | Fusion Iconic |
| | Cyber Citizen | $3.99 | 3 66% | 90 | $359 (exactly $359) | Rocket Powered Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.