Games › Match 3 › Match 3 + Female Protagonist
Should I ship a Female-Led Match 3?
Match 3 + Female Protagonist
Of 27 developers who shipped a Female-Led Match 3 in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 35 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $1.1k, ×2.3 the market's $480 for a 3 / 10 build, and 3 in 10 made under $390; 1 in 20 cleared $68k, ×144 the market median. Revenue is up 45% on the market; 35 games are announced against 15 developers who shipped in the last year.
| Bottom 30% | $390 (exactly $390) |
|---|---|
| Median | $1.1k (exactly $1,075) |
| Top 25% | $4.9k (exactly $4,947) |
| Top 5% | $68k (exactly $68,332) |
| Developers, 2 yr | 27 |
| Released games | 173 |
| Announced | 35 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 45% on the market, supply 25% more developers than the period before.
Free games: 6%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Match 3
- effort 2 / 10 · high · grid matching rules and cascades
- Female Protagonist
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Match 3; 3 in 10 of the top 25% also carry Puzzle, Adventure, Choices Matter
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with Colorful, Anime, Cute
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 89% positive over 754 reviews.
What kills games here
3 in 10 developers made under $390. 9 in 10 of the 14 games released 1 to 2 years ago have fewer than 100 reviews. 35 games are announced against 15 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
Match 3 with a different setting or mood, ranked by verdict then median.
- + Interactive FictionFair
- + RomanceFair
- + LGBTQ+Fair
- + DemonsFair
- + Time ManagementFair
- + ShooterFair
- + MagicFair
- + Tower DefenseFair
- + Dark FantasyFair
- + PvPLong shot
- + CombatLong shot
- + DogsLong shot
Comparable games
Mirror 2: Project X 2022 · EA · $6.6M 
Mirror 2018 · $4.3M 
Battle Chef Brigade Deluxe 2017 · $974k 
Wish 2020 · $279k 
Might & Magic: Clash of Heroes - Definitive Edition 2023 · $234k | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Mirror 2: Project X | · EA older | $1.99 | 111,251 24% | 3.3M | $6.6M (exactly $6,641,685) | KAGAMI Ⅱ WORKs |
| | Mirror | older | $1.99 | 72,623 96% | 2.2M | $4.3M (exactly $4,335,593) | KAGAMI WORKS |
| | Battle Chef Brigade Deluxe | older | $19.99 | 1,624 95% | 49k | $974k (exactly $973,913) | Trinket Studios |
| | Wish | older | $2.99 | 3,115 89% | 93k | $279k (exactly $279,416) | Momentum Games |
| | Might & Magic: Clash of Heroes - Definitive Edition | older | $17.99 | 434 80% | 13k | $234k (exactly $234,230) | Dotemu, Capybara Games |
 | Sex and the Furry Titty 2: Sins of the City | older | $9.99 | 708 91% | 21k | $212k (exactly $212,188) | Furlough Games |
 | Sex and the Furry Titty | older | $6.99 | 996 90% | 30k | $209k (exactly $208,861) | Furlough Games |
 | H-Isekai Loves | older | $2.99 | 1,292 84% | 39k | $116k (exactly $115,892) | G-Blood |
 | Hentai Asmodeus | older | $1.99 | 1,757 83% | 53k | $105k (exactly $104,893) | HEGA Studio |
 | NALOGI | older | $1.99 | 1,515 78% | 45k | $90k (exactly $90,446) | CUTE ANIME GIRLS |
 | Mythmatch | $19.99 | 124 98% | 3.7k | $74k (exactly $74,363) | Team Artichoke | |
 | Hentai Stories | $9.99 | 228 83% | 6.8k | $68k (exactly $68,332) | Horny Capybara Studio | |
 | ANTHEM#9 | $14.99 | 125 87% | 3.8k | $56k (exactly $56,212) | koeda | |
 | Furry Adventure Club and the Holy Grail 🦁 | $6.99 | 161 93% | 4.8k | $34k (exactly $33,762) | Furry Dreams Lab | |
 | Jamhouse | $7.99 | 29 100% | 870 | $7.0k (exactly $6,951) | Lumworks | |
 | Wide Slash Hero | $13.99 | 14 92% | 420 | $5.9k (exactly $5,876) | CelBranch | |
 | Avalon Jewels 2 Collector's Edition | $14.99 | 11 90% | 330 | $4.9k (exactly $4,947) | Anawiki Games | |
 | Love x Fantasy: Horny Elf | $1.99 | 44 86% | 1.3k | $2.6k (exactly $2,627) | Mature Games | |
 | Cheese Party | $4.99 | 12 100% | 360 | $1.8k (exactly $1,796) | Raincode | |
 | See-Through Jewels | $8.99 | 6 66% | 180 | $1.6k (exactly $1,618) | BLAZER inc |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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