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Should I ship a Female-Led Incremental game?
Incremental + Female Protagonist
Of 150 developers who shipped a Female-Led Incremental game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 147 more are announced.
Verdict: fair, for a 3 / 10 build.
The middle developer here made $1.5k, ×3.2 the market's $480 for a 3 / 10 build, with 3 in 10 under $470. Revenue is up 60% on the market; 147 games are announced against 94 developers who shipped in the last year.
| Bottom 30% | $466 (exactly $466) |
|---|---|
| Median | $1.5k (exactly $1,498) |
| Top 25% | $9.1k (exactly $9,060) |
| Top 5% | $126k (exactly $125,790) |
| Developers, 2 yr | 150 |
| Released games | 624 |
| Announced | 147 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $2.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 60% on the market, supply 50% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Incremental
- effort 1 / 10 · high · formulas and upgrade tables
- Female Protagonist
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Incremental; 4 in 10 of the top 25% also carry Simulation, Visual Novel, Point & Click
- Price point
- $2.99 typical · top 25% priced $12.99 or above
- Art
- 6 in 10 of the top 25% ship with 2D, Cute, Anime
Why players buy here
The top 25% priced at $12.99 or above; the middle game at $2.99.
The top 10 games average 91% positive over 11,401 reviews.
What kills games here
3 in 10 developers made under $470. 9 in 10 of the 149 games released 1 to 2 years ago have fewer than 100 reviews. 147 games are announced against 94 developers who shipped in the last year.
Adjacent niches
Incremental with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + OtomeStrong odds
- + Martial ArtsFair
- + FarmingFair
- + Dynamic NarrationFair
- + MiningFair
- + Souls-likeFair
- + Arena ShooterFair
- + Dating SimFair
- + UndergroundFair
- + LootFair
- + SupernaturalFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Touhou Mystia's Izakaya | older | $5.99 | 29,517 98% | 886k | $5.3M (exactly $5,304,205) | 二色幽紫蝶, Re零同人社 |
| | Peeping Dorm Manager | older | $10.99 | 6,206 92% | 186k | $2.0M (exactly $2,046,118) | HornyDoge |
| | Behind the Frame: The Finest Scenery | older | $12.99 | 4,966 94% | 149k | $1.9M (exactly $1,935,250) | Silver Lining Studio |
| | Love Curse: Find Your Soulmate | $14.00 | 3,275 95% | 98k | $1.4M (exactly $1,375,500) | Xso | |
| | HunieCam Studio | older | $6.99 | 5,192 88% | 156k | $1.1M (exactly $1,088,762) | HuniePot |
| | Cauldron | $14.99 | 1,678 92% | 50k | $755k (exactly $754,597) | SleepyDad Games | |
| | Lost2 | older | $15.99 | 1,382 81% | 41k | $663k (exactly $662,945) | DSGame |
| | 1 to 1 humanoid edible toys | older | $7.99 | 2,420 92% | 73k | $580k (exactly $580,074) | 汉谟拉比炒面, 我的屁是香哒 |
| | 恋爱吗?我家猫会后空翻 | $9.99 | 1,508 96% | 45k | $452k (exactly $451,948) | 光循花火工作室 | |
| | Handyman Legend | older | $6.99 | 2,066 89% | 62k | $433k (exactly $433,240) | SupaShinKen Studio |
| | Fallen Elf Freya | $9.99 | 683 85% | 20k | $205k (exactly $204,695) | Honey Rider | |
| | 万词破 - 单词女友 | $14.99 | 448 89% | 13k | $201k (exactly $201,466) | 万词破学游组 | |
| | Scarlet Skips | $4.99 | 1,310 78% | 39k | $196k (exactly $196,107) | Yerk Games | |
| | Only You | $6.99 | 719 94% | 22k | $151k (exactly $150,774) | 忘雪社 | |
| | Marisa!ReturnTheBook! | $5.99 | 700 90% | 21k | $126k (exactly $125,790) | NARROW, TSUKUYOMIC | |
| | Breeding City Welcomes you | $12.99 | 310 68% | 9.3k | $121k (exactly $120,807) | meteo.H | |
| | Alice's Gaze | $3.99 | 770 91% | 23k | $92k (exactly $92,169) | Starmoon Cat |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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