Do I ship it?

GamesInvestigationInvestigation + Demons

Specimen · observed

Should I ship a Demon Investigation game?

Investigation + Demons

Of 96 developers who shipped a Demon Investigation game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 151 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $2.3k, ×4.9 the market's $480 for a 4 / 10 build, and 3 in 10 made under $720; 1 in 20 cleared $270k, ×570 the market median. Revenue is up 135% on the market; 151 games are announced against 49 developers who shipped in the last year.

Deciding numbers: median 4.9 times the market baseline, revenue up 135% on the market, 151 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Investigation + Demons
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 96
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.5k → $2.7k → $2.4k → $2.4k → $2.3k → $3.1k → $1.3k (still earning) → $5.0k (still earning)
The last cohort is still earning.
Outcomes for Investigation + Demons: Plate 1 · outcomes, 2 yr, n = 96
Bottom 30% $719 (exactly $719)
Median $2.3k (exactly $2,307)
Top 25% $26k (exactly $26,032)
Top 5% $271k (exactly $270,932)
Developers, 2 yr 96
Released games 256
Announced 151
Effort 4 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 135% on the market, supply as many developers as the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Investigation
effort 3 / 10 · high · effort 3 sits in the high band
Demons
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Investigation; 6 in 10 of the top 25% also carry Adventure, Action, Exploration
Price point
$6.99 typical · top 25% priced $19.99 or above
Art
7 in 10 of the top 25% ship with Dark, Atmospheric, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $6.99.

The top 10 games average 87% positive over 7,058 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $720, median $2.3k, 1 in 4 over $26k, 1 in 20 over $270k.

3 in 10 developers made under $720. 8 in 10 of the 58 games released 1 to 2 years ago have fewer than 100 reviews. 151 games are announced against 49 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Investigation with a different setting or mood, ranked by verdict then median.

  1. + Escape RoomFair61 devs · median $2.1k · 50 announced
  2. + IdlerFair15 devs · median $898 · 16 announced
  3. + TriviaLong shot8 devs · median $215 · 9 announced
  4. + LGBTQ+Poor odds42 devs · median $39k · 70 announced
  5. + JRPGPoor odds16 devs · median $12k · 27 announced
  6. + HistoricalPoor odds64 devs · median $9.0k · 121 announced
  7. + RomancePoor odds62 devs · median $9.0k · 101 announced
  8. + GothicPoor odds26 devs · median $8.1k · 54 announced
  9. + LovecraftianPoor odds56 devs · median $7.2k · 104 announced
  10. + Dating SimPoor odds37 devs · median $6.6k · 50 announced
  11. + Card GamePoor odds14 devs · median $6.6k · 34 announced
  12. + SciencePoor odds21 devs · median $5.9k · 36 announced

All 134 pairs on the Investigation page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Phasmophobia · EA older $19.99 684,009 94% 21M $410M (exactly $410,200,197) Kinetic Games
Demonologist older $19.99 18,886 85% 567k $11M (exactly $11,325,934) Clock Wizard Games
The Thaumaturge older $34.99 3,888 81% 117k $4.1M (exactly $4,081,234) Fool's Theory
RAIDOU Remastered: The Mystery of the Soulless Army $49.99 1,045 93% 31k $1.6M (exactly $1,567,186) ATLUS
Ghost Exorcism INC. · EA older $11.99 4,256 76% 128k $1.5M (exactly $1,530,883) StudioGoupil
HellSign older $19.99 2,147 67% 64k $1.3M (exactly $1,287,556) Ballistic Interactive
The Classrooms · EA older $12.99 3,040 89% 91k $1.2M (exactly $1,184,688) Xefier Games, Hillcrest Games Inc.
Fear Therapy · EA older $4.99 3,630 68% 109k $543k (exactly $543,411) Black Flag Studios
Ghost Town $24.99 565 95% 17k $424k (exactly $423,580) Fireproof Games
Lucifer Within Us older $19.99 635 73% 19k $381k (exactly $380,809) Kitfox Games
Demons' Timeline $10.99 1,046 97% 31k $345k (exactly $344,866) DigitalCats
Ghost Janitors $9.99 917 87% 28k $275k (exactly $274,825) Interactive Wave Studio
Photomaly $6.99 1,292 89% 39k $271k (exactly $270,932) Revira Interactive
DYSTHANASIA $24.99 334 88% 10k $250k (exactly $250,400) Madowaku Kobo
Project Unknown $9.99 776 81% 23k $233k (exactly $232,567) PsychoRavens
Unpossess: Exorcism Simulator $14.99 373 70% 11k $168k (exactly $167,738) Chreseeba Games
HELLSEED: All Chapters $19.99 265 73% 8.0k $159k (exactly $158,920) Profenix Studio SRLS
Lost Lullabies: The Orphanage Chronicles $10.99 445 70% 13k $147k (exactly $146,716) Pugsy Studios

Estimates: copies = reviews × 30, gross = copies × list price.