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Should I ship a Crafting Tower Defense?
Crafting + Tower Defense
Of 84 developers who shipped a Crafting Tower Defense in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 148 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $2.4k, ×3.8 the market's $630 for a 5 / 10 build, and 3 in 10 made under $480; 1 in 20 cleared $450k, ×720 the market median. Revenue is down 50% on the market; 148 games are announced against 54 developers who shipped in the last year.
| Bottom 30% | $478 (exactly $478) |
|---|---|
| Median | $2.4k (exactly $2,398) |
| Top 25% | $18k (exactly $17,988) |
| Top 5% | $452k (exactly $451,948) |
| Developers, 2 yr | 84 |
| Released games | 194 |
| Announced | 148 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 50% on the market, supply 80% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Crafting
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Tower Defense
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Crafting, Tower Defense; 6 in 10 of the top 25% also carry Strategy, Base Building, Building
- Price point
- $9.99 typical · top 25% priced $19.99 or above
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $9.99.
The top 10 games average 74% positive over 18,556 reviews.
What kills games here
3 in 10 developers made under $480. 8 in 10 of the 35 games released 1 to 2 years ago have fewer than 100 reviews. 148 games are announced against 54 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Crafting with a different second tag, ranked by verdict then median.
- + Job SimulatorStrong odds
- + SportsFair
- + Turn-BasedFair
- + IdlerFair
- + SolitaireFair
- + LovecraftianPoor odds
- + MMORPGPoor odds
- + LGBTQ+Poor odds
- + Open World Survival CraftPoor odds
- + WesternPoor odds
- + Bullet HeavenPoor odds
- + TrainsPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Riftbreaker | older | $29.99 | 22,127 90% | 664k | $20M (exactly $19,907,662) | EXOR Studios |
| | Night of the Dead | older | $29.99 | 10,380 77% | 311k | $9.3M (exactly $9,338,886) | Jackto Studios |
| | Outpost: Infinity Siege | older | $24.99 | 11,636 65% | 349k | $8.7M (exactly $8,723,509) | Team Ranger |
| | Craft The World | older | $18.99 | 15,074 88% | 452k | $8.6M (exactly $8,587,658) | Dekovir Entertainment, Sibear Games |
| | The Front | $19.99 | 9,555 66% | 287k | $5.7M (exactly $5,730,134) | Samar Studio | |
| | METAL GEAR SURVIVE | older | $29.99 | 3,687 64% | 111k | $3.3M (exactly $3,317,194) | KONAMI |
| | Castle Story | older | $9.99 | 9,279 67% | 278k | $2.8M (exactly $2,780,916) | Sauropod Studio |
| | Dig or Die | older | $11.99 | 3,863 90% | 116k | $1.4M (exactly $1,389,521) | Gaddy Games |
| | Deathtrap | older | $19.99 | 1,858 84% | 56k | $1.1M (exactly $1,114,243) | NeocoreGames |
| | GemCraft - Frostborn Wrath | older | $12.99 | 2,691 88% | 81k | $1.0M (exactly $1,048,683) | Game in a Bottle |
| | ShapeHero Factory | $23.99 | 991 88% | 30k | $713k (exactly $713,223) | Asobism.Co.,Ltd | |
| | The Spotter: Dig or Die | $12.99 | 1,792 84% | 54k | $698k (exactly $698,342) | Puppyroar Games | |
| | Tower Factory | · EA | $14.99 | 1,220 89% | 37k | $549k (exactly $548,634) | Gius Caminiti |
| | Tangy TD | $9.99 | 1,508 90% | 45k | $452k (exactly $451,948) | Cakez | |
| | Human Host | · EA | $16.88 | 866 83% | 26k | $439k (exactly $438,542) | Virtual Matrix Studio |
| | Survival Machine | $19.99 | 692 69% | 21k | $415k (exactly $414,992) | Grape Pickers | |
| | Crown of Greed | $19.99 | 680 60% | 20k | $408k (exactly $407,796) | BLUM Entertainment | |
| | Machine Mind | $19.99 | 567 71% | 17k | $340k (exactly $340,030) | Chudo-Yudo Games | |
| | IDUN - Frontline Survival | $14.99 | 685 77% | 21k | $308k (exactly $308,044) | IDUN Interactive |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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