Games › Crafting › Crafting + Puzzle
Should I ship a Crafting Puzzle game?
Crafting + Puzzle
Of 196 developers who shipped a Crafting Puzzle game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 296 more are announced, ×2.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $1.1k, ×1.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $370k, ×603 the market median. Revenue is up 85% on the market; 296 games are announced against 107 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $1.1k (exactly $1,079) |
| Top 25% | $12k (exactly $12,233) |
| Top 5% | $379k (exactly $378,591) |
| Developers, 2 yr | 196 |
| Released games | 581 |
| Announced | 296 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 85% on the market, supply 20% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Crafting, Puzzle; 4 in 10 of the top 25% also carry Simulation, Adventure, Exploration
- Price point
- $6.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with Relaxing, Cute, 2D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $6.99.
The top 10 games average 92% positive over 53,435 reviews.
What kills games here
3 in 10 developers made under $300. 9 in 10 of the 110 games released 1 to 2 years ago have fewer than 100 reviews. 296 games are announced against 107 developers who shipped in the last year, ×2.8 per shipper.
Adjacent niches
Crafting with a different second tag, ranked by verdict then median.
- + Job SimulatorStrong odds
- + SportsFair
- + Turn-BasedFair
- + IdlerFair
- + SolitaireFair
- + LovecraftianPoor odds
- + MMORPGPoor odds
- + LGBTQ+Poor odds
- + Open World Survival CraftPoor odds
- + WesternPoor odds
- + Bullet HeavenPoor odds
- + TrainsPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Escapists 2 | older | $19.99 | 26,452 90% | 794k | $16M (exactly $15,863,264) | Team17, Mouldy Toof Studios |
| | shapez 2 - Factory | $29.99 | 13,846 96% | 415k | $12M (exactly $12,457,246) | tobspr Games | |
| | Hello Kitty Island Adventure | $39.99 | 9,637 93% | 289k | $12M (exactly $11,561,509) | Sunblink | |
| | The Escapists | older | $17.99 | 14,294 90% | 429k | $7.7M (exactly $7,714,472) | Mouldy Toof Studios |
| | Little Witch in the Woods | $19.99 | 11,691 89% | 351k | $7.0M (exactly $7,011,093) | SUNNY SIDE UP | |
| | Poly Bridge | older | $9.99 | 17,107 91% | 513k | $5.1M (exactly $5,126,968) | Dry Cactus |
| | shapez | older | $9.99 | 14,252 96% | 428k | $4.3M (exactly $4,271,324) | Tobias Springer |
| | Poly Bridge 2 | older | $14.99 | 7,875 95% | 236k | $3.5M (exactly $3,541,388) | Dry Cactus |
| | Survival: Fountain of Youth | older | $27.99 | 4,095 85% | 123k | $3.4M (exactly $3,438,572) | Odinsoft Inc. |
| | Turing Complete | · EA older | $19.99 | 5,520 95% | 166k | $3.3M (exactly $3,310,344) | LevelHead |
| | Cat Mail Co. | $14.99 | 6,289 92% | 189k | $2.8M (exactly $2,828,163) | Maracas Studio | |
| | Cheap Car Repair | $19.69 | 3,603 91% | 108k | $2.1M (exactly $2,128,292) | Little Dog Games | |
| | Trash Goblin | $19.99 | 1,574 87% | 47k | $944k (exactly $943,928) | Spilt Milk Studios Ltd | |
| | Orb of Creation | $11.99 | 2,167 84% | 65k | $779k (exactly $779,470) | MarpleGames | |
| | ShapeHero Factory | $23.99 | 991 88% | 30k | $713k (exactly $713,223) | Asobism.Co.,Ltd | |
| | Uncle Chop's Rocket Shop | $19.99 | 1,108 84% | 33k | $664k (exactly $664,468) | Beard Envy | |
| | Click Mage | $4.99 | 2,529 91% | 76k | $379k (exactly $378,591) | Tiny Crow Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.