Games › RTS › RTS + Character Customization
Should I ship a Character Customization RTS?
RTS + Character Customization
Of 35 developers who shipped a Character Customization RTS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 109 more are announced, ×6.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $5.8k, ×3.8 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $2.0M, ×1376 the market median. Revenue is down 75% on the market; 109 games are announced against 18 developers who shipped in the last year.
| Bottom 30% | $300 (exactly $300) |
|---|---|
| Median | $5.8k (exactly $5,756) |
| Top 25% | $70k (exactly $70,153) |
| Top 5% | $2.1M (exactly $2,061,213) |
| Developers, 2 yr | 35 |
| Released games | 134 |
| Announced | 109 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 75% on the market, supply as many developers as the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- RTS
- effort 7 / 10 · low · effort 7 sits in the low band
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- RTS, Character Customization; 4 in 10 of the top 25% also carry Strategy, Real Time Tactics, Simulation
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 75% positive over 14,327 reviews.
What kills games here
3 in 10 developers made under $300. 6 in 10 of the 21 games released 1 to 2 years ago have fewer than 100 reviews. 109 games are announced against 18 developers who shipped in the last year, ×6.1 per shipper.
Adjacent niches
RTS with a different second tag, ranked by verdict then median.
- + RomeFair
- + Outbreak SimFair
- + HorrorFair
- + NavalFair
- + TabletopFair
- + SportsLong shot
- + PuzzleLong shot
- + World War IIPoor odds
- + Real-Time with PausePoor odds
- + Open WorldPoor odds
- + Colony SimPoor odds
- + HistoricalPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Crusader Kings III | older | $49.99 | 94,615 90% | 2.8M | $142M (exactly $141,894,116) | Paradox Development Studio |
| | Kenshi | older | $29.99 | 98,451 95% | 3.0M | $89M (exactly $88,576,365) | Lo-Fi Games |
| | Kingdom Heroes 8 | older | $29.99 | 12,793 55% | 384k | $12M (exactly $11,509,862) | USERJOY Technology Co.,Ltd. |
| | Romance of the Three Kingdoms XIII | older | $59.99 | 5,828 57% | 175k | $10M (exactly $10,488,652) | KOEI TECMO GAMES CO., LTD. |
| | SpellForce 3 Reforced | older | $39.99 | 5,784 76% | 174k | $6.9M (exactly $6,939,065) | Grimlore Games |
| | The Guild 3 | older | $29.99 | 7,120 60% | 214k | $6.4M (exactly $6,405,864) | Purple Lamp, GolemLabs |
| | ROMANCE OF THE THREE KINGDOMS 8 REMAKE | $59.99 | 3,118 49% | 94k | $5.6M (exactly $5,611,465) | KOEI TECMO GAMES CO., LTD. | |
| | Minecraft Legends | older | $39.99 | 2,621 59% | 79k | $3.1M (exactly $3,144,414) | Mojang Studios, Blackbird Interactive |
| | Carrier Command 2 | older | $29.99 | 3,444 82% | 103k | $3.1M (exactly $3,098,567) | Geometa |
| | Age of Reforging: The Freelands | $29.99 | 2,291 71% | 69k | $2.1M (exactly $2,061,213) | PersonaeGame Studio | |
| | Oddsparks: An Automation Adventure | $29.99 | 1,867 82% | 56k | $1.7M (exactly $1,679,740) | Massive Miniteam | |
| | Survivalist: Invisible Strain | $11.99 | 4,014 87% | 120k | $1.4M (exactly $1,443,836) | Bob | |
| | Ukrainian Warfare: Gostomel Heroes | $14.99 | 1,921 90% | 58k | $864k (exactly $863,874) | Cats Who Play | |
| | King of Retail 2 | · EA | $19.99 | 275 79% | 8.3k | $165k (exactly $164,918) | Freaking Games |
| | Grit and Valor - 1949 | $19.99 | 274 75% | 8.2k | $164k (exactly $164,318) | Milky Tea Studios | |
| | BURGGEIST | $12.00 | 260 97% | 7.8k | $94k (exactly $93,600) | GHRIAN STUDIO | |
| | Barely Working | · EA | $14.99 | 156 91% | 4.7k | $70k (exactly $70,153) | Deep Games LLC |
| | Riot Operator | $14.99 | 151 25% | 4.5k | $68k (exactly $67,905) | Beta 2 Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.