Do I ship it?

GamesRTSRTS + Character Customization

Specimen · observed

Should I ship a Character Customization RTS?

RTS + Character Customization

Of 35 developers who shipped a Character Customization RTS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 109 more are announced, ×6.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 7 / 10 build.

The middle developer here made $5.8k, ×3.8 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $2.0M, ×1376 the market median. Revenue is down 75% on the market; 109 games are announced against 18 developers who shipped in the last year.

Deciding numbers: median 3.8 times the market baseline, revenue down 75% on the market, 109 announced, ×6.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
RTS + Character Customization
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 35
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $23k → $119 → $600 → $7.2k → $164k → $4.5k → $1.5k (still earning) → $2.0k (still earning)
The last cohort is still earning.
Outcomes for RTS + Character Customization: Plate 1 · outcomes, 2 yr, n = 35
Bottom 30% $300 (exactly $300)
Median $5.8k (exactly $5,756)
Top 25% $70k (exactly $70,153)
Top 5% $2.1M (exactly $2,061,213)
Developers, 2 yr 35
Released games 134
Announced 109
Effort 7 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 75% on the market, supply as many developers as the period before.

Free games: 16%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

RTS
effort 7 / 10 · low · effort 7 sits in the low band
Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
7 / 10 · big single-player or serious online
Systems
RTS, Character Customization; 4 in 10 of the top 25% also carry Strategy, Real Time Tactics, Simulation
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
4 in 10 of the top 25% ship with 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 75% positive over 14,327 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $5.8k, 1 in 4 over $70k, 1 in 20 over $2.0M.

3 in 10 developers made under $300. 6 in 10 of the 21 games released 1 to 2 years ago have fewer than 100 reviews. 109 games are announced against 18 developers who shipped in the last year, ×6.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

RTS with a different second tag, ranked by verdict then median.

  1. + RomeFair12 devs · median $64k · 13 announced
  2. + Outbreak SimFair16 devs · median $2.6k · 14 announced
  3. + HorrorFair20 devs · median $2.4k · 27 announced
  4. + NavalFair15 devs · median $2.4k · 21 announced
  5. + TabletopFair25 devs · median $1.9k · 33 announced
  6. + SportsLong shot19 devs · median $861 · 9 announced
  7. + PuzzleLong shot48 devs · median $479 · 40 announced
  8. + World War IIPoor odds23 devs · median $105k · 38 announced
  9. + Real-Time with PausePoor odds28 devs · median $64k · 41 announced
  10. + Open WorldPoor odds45 devs · median $35k · 100 announced
  11. + Colony SimPoor odds87 devs · median $31k · 159 announced
  12. + HistoricalPoor odds108 devs · median $30k · 180 announced

All 149 pairs on the RTS page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Crusader Kings III older $49.99 94,615 90% 2.8M $142M (exactly $141,894,116) Paradox Development Studio
Kenshi older $29.99 98,451 95% 3.0M $89M (exactly $88,576,365) Lo-Fi Games
Kingdom Heroes 8 older $29.99 12,793 55% 384k $12M (exactly $11,509,862) USERJOY Technology Co.,Ltd.
Romance of the Three Kingdoms XIII older $59.99 5,828 57% 175k $10M (exactly $10,488,652) KOEI TECMO GAMES CO., LTD.
SpellForce 3 Reforced older $39.99 5,784 76% 174k $6.9M (exactly $6,939,065) Grimlore Games
The Guild 3 older $29.99 7,120 60% 214k $6.4M (exactly $6,405,864) Purple Lamp, GolemLabs
ROMANCE OF THE THREE KINGDOMS 8 REMAKE $59.99 3,118 49% 94k $5.6M (exactly $5,611,465) KOEI TECMO GAMES CO., LTD.
Minecraft Legends older $39.99 2,621 59% 79k $3.1M (exactly $3,144,414) Mojang Studios, Blackbird Interactive
Carrier Command 2 older $29.99 3,444 82% 103k $3.1M (exactly $3,098,567) Geometa
Age of Reforging: The Freelands $29.99 2,291 71% 69k $2.1M (exactly $2,061,213) PersonaeGame Studio
Oddsparks: An Automation Adventure $29.99 1,867 82% 56k $1.7M (exactly $1,679,740) Massive Miniteam
Survivalist: Invisible Strain $11.99 4,014 87% 120k $1.4M (exactly $1,443,836) Bob
Ukrainian Warfare: Gostomel Heroes $14.99 1,921 90% 58k $864k (exactly $863,874) Cats Who Play
King of Retail 2 · EA $19.99 275 79% 8.3k $165k (exactly $164,918) Freaking Games
Grit and Valor - 1949 $19.99 274 75% 8.2k $164k (exactly $164,318) Milky Tea Studios
BURGGEIST $12.00 260 97% 7.8k $94k (exactly $93,600) GHRIAN STUDIO
Barely Working · EA $14.99 156 91% 4.7k $70k (exactly $70,153) Deep Games LLC
Riot Operator $14.99 151 25% 4.5k $68k (exactly $67,905) Beta 2 Games

Estimates: copies = reviews × 30, gross = copies × list price.