Games › Fighting › Fighting + Character Customization
Should I ship a Character Customization Fighting game?
Fighting + Character Customization
Of 23 developers who shipped a Character Customization Fighting game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 72 more are announced, ×8.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $5.9k, ×3.9 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $1.9k; 1 in 20 cleared $7.5M, ×5044 the market median. Revenue is down 90% on the market; 72 games are announced against 9 developers who shipped in the last year.
| Bottom 30% | $1.9k (exactly $1,887) |
|---|---|
| Median | $5.9k (exactly $5,850) |
| Top 25% | $57k (exactly $57,288) |
| Top 5% | $7.6M (exactly $7,556,580) |
| Developers, 2 yr | 23 |
| Released games | 153 |
| Announced | 72 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 90% on the market, supply 45% fewer developers than the period before.
Free games: 20%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Fighting
- effort 7 / 10 · low · frame data, hitboxes and rollback netcode
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Fighting, Character Customization; 7 in 10 of the top 25% also carry 3D Fighter, PvP, Action
- Price point
- $8.99 typical · top 25% priced $59.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, Anime
Why players buy here
The top 25% priced at $59.99 or above; the middle game at $8.99.
The top 10 games average 68% positive over 36,650 reviews.
What kills games here
3 in 10 developers made under $1.9k. 6 in 10 of the 18 games released 1 to 2 years ago have fewer than 100 reviews. 72 games are announced against 9 developers who shipped in the last year, ×8.0 per shipper.
Adjacent niches
Fighting with a different second tag, ranked by verdict then median.
- + SandboxStrong odds
- + Score AttackLong shot
- + Open WorldPoor odds
- + Dark FantasyPoor odds
- + Souls-likePoor odds
- + SwordplayPoor odds
- + HistoricalPoor odds
- + CyberpunkPoor odds
- + Local Co-OpPoor odds
- + Co-opPoor odds
- + Hack and SlashPoor odds
- + AdventurePoor odds
Comparable games
Mortal Kombat 11 2019 · $131M 
MORDHAU 2019 · $82M 
TEKKEN 7 2017 · $82M 
Street Fighter™ 6 2023 · $60M 
TEKKEN 8 2024 · $55M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Mortal Kombat 11 | older | $49.99 | 87,021 88% | 2.6M | $131M (exactly $130,505,394) | NetherRealm Studios, QLOC, Shiver |
| | MORDHAU | older | $29.99 | 91,678 80% | 2.8M | $82M (exactly $82,482,697) | Triternion |
| | TEKKEN 7 | older | $39.99 | 68,063 83% | 2.0M | $82M (exactly $81,655,181) | BANDAI NAMCO Studios Inc. |
| | Street Fighter™ 6 | older | $39.99 | 49,952 81% | 1.5M | $60M (exactly $59,927,414) | CAPCOM Co., Ltd. |
| | TEKKEN 8 | older | $39.99 | 46,009 56% | 1.4M | $55M (exactly $55,196,997) | Bandai Namco Studios Inc. |
 | Mortal Kombat 1 | older | $49.99 | 34,197 74% | 1.0M | $51M (exactly $51,285,241) | NetherRealm Studios, QLOC |
 | DRAGON BALL XENOVERSE | older | $64.98 | 17,554 89% | 527k | $34M (exactly $34,219,768) | DIMPS |
 | Undisputed | $49.99 | 19,190 60% | 576k | $29M (exactly $28,779,243) | Steel City Interactive | |
 | DRAGON BALL XENOVERSE 2 | older | $19.99 | 45,155 90% | 1.4M | $27M (exactly $27,079,453) | QLOC, Dimps Corporation |
 | DRAGON BALL Z: KAKAROT | older | $19.99 | 43,951 92% | 1.3M | $26M (exactly $26,357,415) | CyberConnect2 Co. Ltd. |
 | THE KING OF FIGHTERS XV | $29.99 | 8,399 83% | 252k | $7.6M (exactly $7,556,580) | SNK CORPORATION | |
 | WWE 2K25 | $59.99 | 4,108 73% | 123k | $7.4M (exactly $7,393,168) | Visual Concepts | |
 | WWE 2K26 | $69.99 | 2,310 56% | 69k | $4.9M (exactly $4,850,307) | Visual Concepts | |
 | Virtua Fighter 5 R.E.V.O. World Stage | $19.99 | 1,897 71% | 57k | $1.1M (exactly $1,137,631) | RGG Studio | |
 | Elements Divided | $14.99 | 137 86% | 4.1k | $62k (exactly $61,609) | Loco Motion Devs | |
 | Knock'Em Out | $7.99 | 239 85% | 7.2k | $57k (exactly $57,288) | BBear Studio | |
 | Chaos Faction Legacy Collection | $4.99 | 234 93% | 7.0k | $35k (exactly $35,030) | George "EON" Eade | |
 | Shoresy: Legends of the North | $19.99 | 57 78% | 1.7k | $34k (exactly $34,183) | Treewood Games | |
 | Boxing Simulator | $7.99 | 79 79% | 2.4k | $19k (exactly $18,936) | Inogames |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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