Games › RPG › RPG + Beat 'em up
Should I ship a Beat 'em up RPG?
RPG + Beat 'em up
Of 109 developers who shipped a Beat 'em up RPG in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 199 more are announced, ×3.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.3k, ×2.0 the market's $630 for a 6 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $2.7M, ×4452 the market median. Revenue is down 35% on the market; 199 games are announced against 57 developers who shipped in the last year.
| Bottom 30% | $180 (exactly $180) |
|---|---|
| Median | $1.3k (exactly $1,258) |
| Top 25% | $14k (exactly $14,386) |
| Top 5% | $2.8M (exactly $2,795,631) |
| Developers, 2 yr | 109 |
| Released games | 452 |
| Announced | 199 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply as many developers as the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- RPG
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Beat 'em up
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- RPG, Beat 'em up; 7 in 10 of the top 25% also carry Action, Adventure, Action RPG
- Price point
- $7.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with Story Rich, Atmospheric
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $7.99.
The top 10 games average 81% positive over 79,085 reviews.
What kills games here
3 in 10 developers made under $180. 8 in 10 of the 73 games released 1 to 2 years ago have fewer than 100 reviews. 199 games are announced against 57 developers who shipped in the last year, ×3.5 per shipper.
Adjacent niches
RPG with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + IdlerFair
- + Boss RushFair
- + SportsFair
- + Combat RacingFair
- + Split ScreenFair
- + Precision PlatformerFair
- + SamuraiPoor odds
- + Open World Survival CraftPoor odds
- + 4XPoor odds
- + MinigamesPoor odds
- + Real-Time with PausePoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Marvel's Spider-Man 2 | $59.99 | 33,433 83% | 1.0M | $60M (exactly $60,169,370) | Insomniac Games, Nixxes Software | |
| | Marvel’s Spider-Man: Miles Morales | older | $49.99 | 39,234 93% | 1.2M | $59M (exactly $58,839,230) | Insomniac Games, Nixxes Software |
| | Castle Crashers® | older | $14.99 | 109,654 96% | 3.3M | $49M (exactly $49,311,404) | The Behemoth |
| | Like a Dragon: Infinite Wealth | older | $69.99 | 16,339 90% | 490k | $34M (exactly $34,306,998) | RGG Studio |
| | DRAGON BALL XENOVERSE | older | $64.98 | 17,554 89% | 527k | $34M (exactly $34,219,768) | DIMPS |
| | Batman: Arkham City - Game of the Year Edition | older | $19.99 | 55,935 95% | 1.7M | $34M (exactly $33,544,219) | Rocksteady Studios |
| | Batman™: Arkham Origins | older | $19.99 | 45,536 90% | 1.4M | $27M (exactly $27,307,939) | WB Games Montreal, Splash Damage |
| | DRAGON BALL XENOVERSE 2 | older | $19.99 | 45,155 90% | 1.4M | $27M (exactly $27,079,453) | QLOC, Dimps Corporation |
| | DRAGON BALL Z: KAKAROT | older | $19.99 | 43,951 92% | 1.3M | $26M (exactly $26,357,415) | CyberConnect2 Co. Ltd. |
| | ONE PIECE: PIRATE WARRIORS 4 | older | $39.99 | 17,281 91% | 518k | $21M (exactly $20,732,016) | Koei Tecmo |
| | Absolum | $24.99 | 9,399 91% | 282k | $7.0M (exactly $7,046,430) | Dotemu, Guard Crush Games, Supamonks | |
| | Rotwood | $29.99 | 7,459 74% | 224k | $6.7M (exactly $6,710,862) | Klei Entertainment | |
| | Lost Castle 2 | $17.99 | 10,851 78% | 326k | $5.9M (exactly $5,856,285) | Hunter Studio | |
| | Yakuza Kiwami 3 & Dark Ties | $59.99 | 2,229 62% | 67k | $4.0M (exactly $4,011,531) | RGG Studio | |
| | Teenage Mutant Ninja Turtles: Splintered Fate | $29.99 | 4,143 83% | 124k | $3.7M (exactly $3,727,457) | Super Evil Megacorp | |
| | M.A.S.S. Builder | $24.99 | 3,729 85% | 112k | $2.8M (exactly $2,795,631) | Vermillion Digital | |
| | Yakuza 0 Director's Cut | $49.99 | 1,628 80% | 49k | $2.4M (exactly $2,441,512) | RGG Studio | |
| | Path of Kung Fu | $14.99 | 4,880 72% | 146k | $2.2M (exactly $2,194,536) | 游鲤化龙工作室 | |
| | Yakuza Kiwami | $19.99 | 1,334 82% | 40k | $800k (exactly $800,000) | RGG Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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