Games › Combat › Combat + Beat 'em up
Should I ship a Combat Beat 'em up?
Combat + Beat 'em up
Of 304 developers who shipped a Combat Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 509 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $420, ×0.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $120. 509 games are announced against 161 developers who shipped in the last year, ×3.2 per shipper, while revenue is up 80% on the market.
| Bottom 30% | $119 (exactly $119) |
|---|---|
| Median | $419 (exactly $419) |
| Top 25% | $7.8k (exactly $7,796) |
| Top 5% | $180k (exactly $179,910) |
| Developers, 2 yr | 304 |
| Released games | 890 |
| Announced | 509 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 80% on the market, supply 10% more developers than the period before.
Free games: 18%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Combat
- effort 5 / 10 · medium · effort 5 sits in the medium band
- Beat 'em up
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Combat, Beat 'em up; 4 in 10 of the top 25% also carry Action, Adventure, Hack and Slash
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, Side Scroller
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 81% positive over 67,849 reviews.
What kills games here
3 in 10 developers made under $120. 8 in 10 of the 179 games released 1 to 2 years ago have fewer than 100 reviews. 509 games are announced against 161 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Combat with a different second tag, ranked by verdict then median.
- + Real-Time with PauseStrong odds
- + 4XFair
- + TypingFair
- + VampiresFair
- + SnowFair
- + Walking SimulatorFair
- + Match 3Long shot
- + Open World Survival CraftPoor odds
- + Political SimPoor odds
- + Extraction ShooterPoor odds
- + Dating SimPoor odds
- + LGBTQ+Poor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Marvel's Spider-Man 2 | $59.99 | 33,433 83% | 1.0M | $60M (exactly $60,169,370) | Insomniac Games, Nixxes Software | |
| | Marvel’s Spider-Man: Miles Morales | older | $49.99 | 39,234 93% | 1.2M | $59M (exactly $58,839,230) | Insomniac Games, Nixxes Software |
| | MADNESS: Project Nexus | older | $24.99 | 15,977 97% | 479k | $12M (exactly $11,977,957) | GIBBING TREE, LLC |
| | SD GUNDAM BATTLE ALLIANCE | older | $59.99 | 4,892 62% | 147k | $8.8M (exactly $8,804,132) | ARTDINK |
| | Nickelodeon All-Star Brawl | older | $49.99 | 4,311 75% | 129k | $6.5M (exactly $6,465,207) | Ludosity, Fair Play Labs |
| | RWBY: Grimm Eclipse | older | $19.99 | 9,834 81% | 295k | $5.9M (exactly $5,897,450) | Rooster Teeth Games, FarBridge |
| | Lost Castle 2 | $17.99 | 10,851 78% | 326k | $5.9M (exactly $5,856,285) | Hunter Studio | |
| | Sakuna: Of Rice and Ruin | older | $29.99 | 5,004 92% | 150k | $4.5M (exactly $4,502,099) | Edelweiss |
| | Yakuza 6: The Song of Life | older | $19.99 | 7,017 92% | 211k | $4.2M (exactly $4,208,095) | RGG Studio |
| | Yakuza Kiwami 3 & Dark Ties | $59.99 | 2,229 62% | 67k | $4.0M (exactly $4,011,531) | RGG Studio | |
| | Daemon X Machina: Titanic Scion | $69.99 | 1,838 63% | 55k | $3.9M (exactly $3,859,249) | Marvelous Inc. | |
| | Stick It to the Stickman | · EA | $11.99 | 7,918 96% | 238k | $2.8M (exactly $2,848,105) | Free Lives |
| | M.A.S.S. Builder | $24.99 | 3,729 85% | 112k | $2.8M (exactly $2,795,631) | Vermillion Digital | |
| | Yakuza 0 Director's Cut | $49.99 | 1,628 80% | 49k | $2.4M (exactly $2,441,512) | RGG Studio | |
| | Samson | $24.99 | 2,911 54% | 87k | $2.2M (exactly $2,182,377) | Liquid Swords | |
| | PATAPON 1+2 REPLAY | $29.99 | 2,091 83% | 63k | $1.9M (exactly $1,881,273) | SAS CO.,LTD. | |
| | KIBORG | $24.99 | 1,221 84% | 37k | $915k (exactly $915,384) | Sobaka Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.