Do I ship it?

GamesCombatCombat + Beat 'em up

Specimen · observed

Should I ship a Combat Beat 'em up?

Combat + Beat 'em up

Of 304 developers who shipped a Combat Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 509 more are announced, ×3.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $420, ×0.7 the market's $630 for a 5 / 10 build, and 3 in 10 made under $120. 509 games are announced against 161 developers who shipped in the last year, ×3.2 per shipper, while revenue is up 80% on the market.

Deciding numbers: median 0.7 times the market baseline, revenue up 80% on the market, 509 announced, ×3.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Combat + Beat 'em up
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 304
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $719 → $1.1k → $1.3k → $330 → $359 → $719 → $599 (still earning) → $90 (still earning)
The last cohort is still earning.
Outcomes for Combat + Beat 'em up: Plate 1 · outcomes, 2 yr, n = 304
Bottom 30% $119 (exactly $119)
Median $419 (exactly $419)
Top 25% $7.8k (exactly $7,796)
Top 5% $180k (exactly $179,910)
Developers, 2 yr 304
Released games 890
Announced 509
Effort 5 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 80% on the market, supply 10% more developers than the period before.

Free games: 18%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Combat
effort 5 / 10 · medium · effort 5 sits in the medium band
Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Combat, Beat 'em up; 4 in 10 of the top 25% also carry Action, Adventure, Hack and Slash
Price point
$5.99 typical · top 25% priced $19.99 or above
Art
3 in 10 of the top 25% ship with 2D, Side Scroller
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $5.99.

The top 10 games average 81% positive over 67,849 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $420, 1 in 4 over $7.7k, 1 in 20 over $170k.

3 in 10 developers made under $120. 8 in 10 of the 179 games released 1 to 2 years ago have fewer than 100 reviews. 509 games are announced against 161 developers who shipped in the last year, ×3.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Combat with a different second tag, ranked by verdict then median.

  1. + Real-Time with PauseStrong odds14 devs · median $15k · 12 announced
  2. + 4XFair32 devs · median $3.8k · 48 announced
  3. + TypingFair20 devs · median $2.2k · 26 announced
  4. + VampiresFair54 devs · median $1.9k · 64 announced
  5. + SnowFair21 devs · median $1.2k · 24 announced
  6. + Walking SimulatorFair51 devs · median $599 · 61 announced
  7. + Match 3Long shot13 devs · median $359 · 16 announced
  8. + Open World Survival CraftPoor odds32 devs · median $55k · 85 announced
  9. + Political SimPoor odds14 devs · median $49k · 22 announced
  10. + Extraction ShooterPoor odds21 devs · median $31k · 47 announced
  11. + Dating SimPoor odds23 devs · median $19k · 45 announced
  12. + LGBTQ+Poor odds52 devs · median $16k · 90 announced

All 248 pairs on the Combat page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Marvel's Spider-Man 2 $59.99 33,433 83% 1.0M $60M (exactly $60,169,370) Insomniac Games, Nixxes Software
Marvel’s Spider-Man: Miles Morales older $49.99 39,234 93% 1.2M $59M (exactly $58,839,230) Insomniac Games, Nixxes Software
MADNESS: Project Nexus older $24.99 15,977 97% 479k $12M (exactly $11,977,957) GIBBING TREE, LLC
SD GUNDAM BATTLE ALLIANCE older $59.99 4,892 62% 147k $8.8M (exactly $8,804,132) ARTDINK
Nickelodeon All-Star Brawl older $49.99 4,311 75% 129k $6.5M (exactly $6,465,207) Ludosity, Fair Play Labs
RWBY: Grimm Eclipse older $19.99 9,834 81% 295k $5.9M (exactly $5,897,450) Rooster Teeth Games, FarBridge
Lost Castle 2 $17.99 10,851 78% 326k $5.9M (exactly $5,856,285) Hunter Studio
Sakuna: Of Rice and Ruin older $29.99 5,004 92% 150k $4.5M (exactly $4,502,099) Edelweiss
Yakuza 6: The Song of Life older $19.99 7,017 92% 211k $4.2M (exactly $4,208,095) RGG Studio
Yakuza Kiwami 3 & Dark Ties $59.99 2,229 62% 67k $4.0M (exactly $4,011,531) RGG Studio
Daemon X Machina: Titanic Scion $69.99 1,838 63% 55k $3.9M (exactly $3,859,249) Marvelous Inc.
Stick It to the Stickman · EA $11.99 7,918 96% 238k $2.8M (exactly $2,848,105) Free Lives
M.A.S.S. Builder $24.99 3,729 85% 112k $2.8M (exactly $2,795,631) Vermillion Digital
Yakuza 0 Director's Cut $49.99 1,628 80% 49k $2.4M (exactly $2,441,512) RGG Studio
Samson $24.99 2,911 54% 87k $2.2M (exactly $2,182,377) Liquid Swords
PATAPON 1+2 REPLAY $29.99 2,091 83% 63k $1.9M (exactly $1,881,273) SAS CO.,LTD.
KIBORG $24.99 1,221 84% 37k $915k (exactly $915,384) Sobaka Studio

Estimates: copies = reviews × 30, gross = copies × list price.