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Should I ship a Character Customization Battle Royale?
Battle Royale + Character Customization
Of 32 developers who shipped a paid Character Customization Battle Royale in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 4 in 10 of the games here are free to play and sit outside these figures. 135 more are announced, ×7.1 for every developer who shipped in the last year.
Verdict: dead, for a 10 / 10 build.
The middle developer here made $360 in the last 2 years and $450 over 4, against a market of $1.3k for a 10 / 10 build. 19 developers shipped in the last year and 135 games are announced.
| Bottom 30% | $0 (exactly $0) |
|---|---|
| Median | $359 (exactly $359) |
| Top 25% | $1.9k (exactly $1,887) |
| Top 5% | $13k (exactly $13,491) |
| Developers, 2 yr | 32 |
| Released games | 151 |
| Announced | 135 |
| Effort | 10 / 10 |
| AI-buildability | Low |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 45% more developers than the period before.
Free games: 42%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Battle Royale
- effort 10 / 10 · low · 100-player servers and constant live ops
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 10 / 10 · studio only
- Systems
- Battle Royale, Character Customization; 5 in 10 of the top 25% also carry Action, PvP, Co-op
- Price point
- $6.99 typical · top 25% priced $13.99 or above
- Art
- 6 in 10 of the top 25% ship with 3D, Colorful, Funny
Why players buy here
The top 25% priced at $13.99 or above; the middle game at $6.99.
The top 10 games average 87% positive over 288 reviews.
What kills games here
3 in 10 developers made under $50. 8 in 10 of the 27 games released 1 to 2 years ago have fewer than 100 reviews. 135 games are announced against 19 developers who shipped in the last year, ×7.1 per shipper.
Adjacent niches
Battle Royale with a different second tag, ranked by verdict then median.
- + Immersive SimFair
- + MysteryLong shot
- + LootPoor odds
- + SportsPoor odds
- + Hero ShooterPoor odds
- + PuzzlePoor odds
- + Psychological HorrorPoor odds
- + Dungeon CrawlerPoor odds
- + Co-opPoor odds
- + SandboxPoor odds
- + 4 Player LocalPoor odds
- + RoguelitePoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Blazing Sails | older | $14.99 | 8,361 87% | 251k | $3.8M (exactly $3,759,942) | Get Up Games, Iceberg Interactive |
| | Headbangers: Rhythm Royale | older | $29.99 | 983 69% | 29k | $884k (exactly $884,405) | Glee-Cheese Studio |
| | Worms Rumble | older | $14.99 | 1,698 60% | 51k | $764k (exactly $763,591) | Team17 Digital |
| | SUPER BOMBERMAN R 2 | older | $49.99 | 149 53% | 4.5k | $223k (exactly $223,455) | KONAMI |
| | LEGO® Brawls | older | $9.99 | 663 78% | 20k | $199k (exactly $198,701) | Red Games Co. |
| | Kukoro: Stream chat games | older | $4.99 | 913 97% | 27k | $137k (exactly $136,676) | HeyNau |
| | Soldat 2 | · EA older | $7.99 | 386 85% | 12k | $93k (exactly $92,524) | Transhuman Design |
| | Hashiriya Drifter-Online Drift Racing Multiplayer (DRIFT/DRAG/RACING) | older | $1.99 | 1,337 68% | 40k | $80k (exactly $79,819) | Midnight Games |
| | Perfect Partner | older | $8.99 | 107 79% | 3.2k | $29k (exactly $28,858) | RD Studio |
| | Bounty Battle | older | $19.99 | 39 20% | 1.2k | $23k (exactly $23,388) | Dark Screen Games |
| | Vienkiemis | · EA | $12.99 | 44 100% | 1.3k | $17k (exactly $17,147) | dssob, SMEIVIS |
| | Fast Royal | $14.99 | 30 100% | 900 | $13k (exactly $13,491) | Edos Interactive | |
| | A Smithing Game | $3.99 | 79 79% | 2.4k | $9.5k (exactly $9,456) | Zoteling | |
| | GOKA Street | · EA | $4.99 | 44 86% | 1.3k | $6.6k (exactly $6,587) | Blay Games |
| | Holiday Party: Mascot Brawl | $13.99 | 12 100% | 360 | $5.0k (exactly $5,036) | NAMSON Digital | |
| | Turbo Balls | $4.99 | 24 75% | 720 | $3.6k (exactly $3,593) | OneTwoPlay | |
| | Cat's Wars | · EA | $1.99 | 37 81% | 1.1k | $2.2k (exactly $2,209) | Antelus Games |
| | Flood | $6.99 | 9 100% | 270 | $1.9k (exactly $1,887) | SCHIZO GAMES | |
| | BLOKES on BLOCKS! | $9.99 | 4 100% | 120 | $1.2k (exactly $1,199) | CRAFTS & MEISTER Co., Ltd. | |
| | Smokin Potions | $7.99 | 5 80% | 150 | $1.2k (exactly $1,198) | Sleeping Robot Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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