Do I ship it?

Games4X4X + Strategy

Specimen · observed

Should I ship a Strategy 4X?

4X + Strategy

Of 155 developers who shipped a Strategy 4X in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 339 more are announced, ×3.5 for every developer who shipped in the last year.

Verdict: poor odds, for a 7 / 10 build.

The middle developer here made $7.2k, ×4.8 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $2.0k; 1 in 20 cleared $3.7M, ×2479 the market median. Revenue is up 110% on the market; 339 games are announced against 97 developers who shipped in the last year.

Deciding numbers: median 4.8 times the market baseline, revenue up 110% on the market, 339 announced, ×3.5 per developer who shipped in the last year.
Nobody has said they are building this yet.
4X + Strategy
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 155
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $20k → $25k → $85k → $9.2k → $4.2k → $3.4k → $13k (still earning) → $8.4k (still earning)
The last cohort is still earning.
Outcomes for 4X + Strategy: Plate 1 · outcomes, 2 yr, n = 155
Bottom 30% $1.9k (exactly $1,946)
Median $7.2k (exactly $7,195)
Top 25% $84k (exactly $83,958)
Top 5% $3.7M (exactly $3,713,257)
Developers, 2 yr 155
Released games 619
Announced 339
Effort 7 / 10
AI-buildability Low
Typical price $11.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 110% on the market, supply 60% more developers than the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

4X
effort 7 / 10 · low · effort 7 sits in the low band
Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
7 / 10 · big single-player or serious online
Systems
4X, Strategy; 7 in 10 of the top 25% also carry Grand Strategy, Simulation, Management
Price point
$11.99 typical · top 25% priced $39.99 or above
Plate 4 · demand

Why players buy here

The top 25% priced at $39.99 or above; the middle game at $11.99.

The top 10 games average 70% positive over 160,363 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $2.0k, median $7.2k, 1 in 4 over $83k, 1 in 20 over $3.7M.

3 in 10 developers made under $2.0k. 7 in 10 of the 81 games released 1 to 2 years ago have fewer than 100 reviews. 339 games are announced against 97 developers who shipped in the last year, ×3.5 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

4X with a different second tag, ranked by verdict then median.

  1. + CombatFair32 devs · median $3.8k · 48 announced
  2. + Colony SimPoor odds23 devs · median $314k · 77 announced
  3. + Turn-BasedPoor odds16 devs · median $193k · 26 announced
  4. + SandboxPoor odds36 devs · median $193k · 76 announced
  5. + DiplomacyPoor odds29 devs · median $86k · 79 announced
  6. + SurvivalPoor odds21 devs · median $72k · 40 announced
  7. + HistoricalPoor odds49 devs · median $61k · 75 announced
  8. + Alternate HistoryPoor odds21 devs · median $61k · 36 announced
  9. + RPGPoor odds26 devs · median $54k · 56 announced
  10. + BuildingPoor odds52 devs · median $34k · 112 announced
  11. + Real-Time with PausePoor odds8 devs · median $34k · 21 announced
  12. + Strategy RPGPoor odds15 devs · median $31k · 33 announced

All 63 pairs on the 4X page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Sid Meier’s Civilization® VI older $59.99 276,113 86% 8.3M $497M (exactly $496,920,566) Firaxis Games, Aspyr (Mac), Aspyr (Linu… (Firaxis Games, Aspyr (Mac), Aspyr (Linux))
Stellaris older $49.99 139,718 85% 4.2M $210M (exactly $209,535,085) Paradox Development Studio
Total War: WARHAMMER II older $59.99 85,134 92% 2.6M $153M (exactly $153,215,660) CREATIVE ASSEMBLY, Feral Interactive (M… (CREATIVE ASSEMBLY, Feral Interactive (Mac), Feral Interactive (Linux))
Crusader Kings III older $49.99 94,615 90% 2.8M $142M (exactly $141,894,116) Paradox Development Studio
Europa Universalis IV older $49.99 94,114 87% 2.8M $141M (exactly $141,142,766) Paradox Development Studio, Paradox Tin… (Paradox Development Studio, Paradox Tinto)
Sid Meier's Civilization® V older $29.99 128,186 95% 3.8M $115M (exactly $115,328,944) Firaxis Games, Aspyr (Mac), Aspyr (Linu… (Firaxis Games, Aspyr (Mac), Aspyr (Linux))
Sid Meier's Civilization VII $69.99 44,789 48% 1.3M $94M (exactly $94,043,463) Firaxis Games
Manor Lords · EA older $39.99 76,884 84% 2.3M $92M (exactly $92,237,735) Slavic Magic
Age of Empires IV: Anniversary Edition older $39.99 72,275 85% 2.2M $87M (exactly $86,708,318) World's Edge, Relic Entertainment, Forg… (World's Edge, Relic Entertainment, Forgotten Empires, Climax Studios)
Total War: WARHAMMER older $59.99 32,105 79% 963k $58M (exactly $57,779,368) CREATIVE ASSEMBLY, Feral Interactive (L… (CREATIVE ASSEMBLY, Feral Interactive (Linux), Feral Interactive (Mac))
Europa Universalis V $59.99 25,353 66% 761k $46M (exactly $45,627,794) Paradox Tinto
Frostpunk 2 $44.99 20,872 74% 626k $28M (exactly $28,170,938) 11 bit studios
Farthest Frontier $34.99 24,444 86% 733k $26M (exactly $25,658,867) Crate Entertainment
Heroes of Might and Magic: Olden Era · EA $39.99 19,251 86% 578k $23M (exactly $23,095,425) Unfrozen
Terra Invicta $39.99 9,057 80% 272k $11M (exactly $10,865,683) Pavonis Interactive
Quasimorph $24.99 7,196 82% 216k $5.4M (exactly $5,394,841) Magnum Scriptum
ENDLESS Legend™ 2 · EA $49.99 2,476 83% 74k $3.7M (exactly $3,713,257) AMPLITUDE Studios
Corsair Cove $39.99 3,026 85% 91k $3.6M (exactly $3,630,292) Limbic Entertainment
Cataclismo $29.99 3,899 88% 117k $3.5M (exactly $3,507,930) Digital Sun

Estimates: copies = reviews × 30, gross = copies × list price.