Games › Fighting › Fighting + 2D Fighter
Should I ship a 2D Fighter Fighting game?
Fighting + 2D Fighter
Of 85 developers who shipped a 2D Fighter Fighting game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 117 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $2.3k, ×1.6 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $2.9M, ×1981 the market median. Revenue is down 60% on the market; 117 games are announced against 40 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $2.3k (exactly $2,336) |
| Top 25% | $19k (exactly $18,887) |
| Top 5% | $3.0M (exactly $2,967,211) |
| Developers, 2 yr | 85 |
| Released games | 481 |
| Announced | 117 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 60% on the market, supply 15% fewer developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Fighting
- effort 7 / 10 · low · frame data, hitboxes and rollback netcode
- 2D Fighter
- effort 5 / 10 · low · frame-precise animation and rollback netcode
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- Fighting, 2D Fighter; 5 in 10 of the top 25% also carry Action, PvP, Arcade
- Price point
- $7.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Anime
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $7.99.
The top 10 games average 76% positive over 34,102 reviews.
What kills games here
3 in 10 developers made under $600. 8 in 10 of the 51 games released 1 to 2 years ago have fewer than 100 reviews. 117 games are announced against 40 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Fighting with a different second tag, ranked by verdict then median.
- + SandboxStrong odds
- + Score AttackLong shot
- + Open WorldPoor odds
- + Dark FantasyPoor odds
- + Souls-likePoor odds
- + SwordplayPoor odds
- + HistoricalPoor odds
- + CyberpunkPoor odds
- + Local Co-OpPoor odds
- + Co-opPoor odds
- + Hack and SlashPoor odds
- + AdventurePoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Mortal Kombat 11 | older | $49.99 | 87,021 88% | 2.6M | $131M (exactly $130,505,394) | NetherRealm Studios, QLOC, Shiver |
| | TEKKEN 7 | older | $39.99 | 68,063 83% | 2.0M | $82M (exactly $81,655,181) | BANDAI NAMCO Studios Inc. |
| | Street Fighter™ 6 | older | $39.99 | 49,952 81% | 1.5M | $60M (exactly $59,927,414) | CAPCOM Co., Ltd. |
| | GUILTY GEAR -STRIVE- | older | $39.99 | 47,650 88% | 1.4M | $57M (exactly $57,165,705) | Arc System Works |
| | Mortal Kombat 1 | older | $49.99 | 34,197 74% | 1.0M | $51M (exactly $51,285,241) | NetherRealm Studios, QLOC |
| | Rivals of Aether | older | $29.99 | 33,284 96% | 999k | $30M (exactly $29,945,615) | Aether Studios |
| | Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles | older | $59.99 | 16,545 87% | 496k | $30M (exactly $29,776,036) | CyberConnect2 |
| | Injustice™ 2 | older | $49.99 | 17,445 86% | 523k | $26M (exactly $26,162,266) | NetherRealm Studios, QLOC |
| | Mortal Kombat X | older | $19.99 | 39,392 88% | 1.2M | $24M (exactly $23,623,382) | NetherRealm Studios, QLOC |
| | JoJo's Bizarre Adventure: All-Star Battle R | older | $49.99 | 14,344 91% | 430k | $22M (exactly $21,511,697) | CyberConnect2 Co. Ltd. |
| | MARVEL Tōkon: Fighting Souls | $59.99 | 4,934 48% | 148k | $8.9M (exactly $8,879,720) | ARC SYSTEM WORKS CO., LTD | |
| | THE KING OF FIGHTERS XV | $29.99 | 8,399 83% | 252k | $7.6M (exactly $7,556,580) | SNK CORPORATION | |
| | Rivals of Aether II | $29.99 | 6,980 78% | 209k | $6.3M (exactly $6,279,906) | Aether Studios | |
| | Invincible VS | $49.99 | 3,031 76% | 91k | $4.5M (exactly $4,545,591) | Quarter Up | |
| | Avatar Legends: The Fighting Game | $29.99 | 3,298 85% | 99k | $3.0M (exactly $2,967,211) | Gameplay Group International | |
| | FATAL FURY: City of the Wolves | $19.99 | 3,135 82% | 94k | $1.9M (exactly $1,880,059) | SNK CORPORATION | |
| | Capcom Fighting Collection 2 | $39.99 | 734 85% | 22k | $881k (exactly $880,580) | CAPCOM Co., Ltd. | |
| | A Few Quick Matches | $6.99 | 2,475 85% | 74k | $519k (exactly $519,008) | Studio Bidou | |
| | Rune Coliseum | · EA | $18.99 | 886 79% | 27k | $505k (exactly $504,754) | Rafale Software |
| | HUNTER×HUNTER NEN×IMPACT | $59.99 | 230 64% | 6.9k | $414k (exactly $413,931) | Bushiroad Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.