Do I ship it?

GamesSurvivalSurvival + Tower Defense

Specimen · observed

Should I ship a Tower Defense Survival game?

Survival + Tower Defense

Of 280 developers who shipped a Tower Defense Survival game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 360 more are announced, ×2.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $1.0k, ×1.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $410k, ×661 the market median. Revenue is flat on the market; 360 games are announced against 165 developers who shipped in the last year.

Deciding numbers: median 1.7 times the market baseline, revenue flat on the market, 360 announced, ×2.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Survival + Tower Defense
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 280
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $832 → $449 → $1.9k → $2.6k → $2.6k → $599 → $2.2k (still earning) → $299 (still earning)
The last cohort is still earning.
Outcomes for Survival + Tower Defense: Plate 1 · outcomes, 2 yr, n = 280
Bottom 30% $299 (exactly $299)
Median $1.0k (exactly $1,048)
Top 25% $15k (exactly $14,834)
Top 5% $415k (exactly $414,992)
Developers, 2 yr 280
Released games 691
Announced 360
Effort 6 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 40% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Survival
effort 6 / 10 · medium · effort 6 sits in the medium band
Tower Defense
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Survival, Tower Defense; 5 in 10 of the top 25% also carry Strategy, Base Building, Building
Price point
$6.99 typical · top 25% priced $19.99 or above
Art
3 in 10 of the top 25% ship with Top-Down, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $6.99.

The top 10 games average 76% positive over 45,444 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.0k, 1 in 4 over $14k, 1 in 20 over $410k.

3 in 10 developers made under $300. 8 in 10 of the 127 games released 1 to 2 years ago have fewer than 100 reviews. 360 games are announced against 165 developers who shipped in the last year, ×2.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Survival with a different second tag, ranked by verdict then median.

  1. + FMVStrong odds14 devs · median $74k · 10 announced
  2. + Social DeductionFair31 devs · median $6.2k · 35 announced
  3. + Word GameFair22 devs · median $2.1k · 29 announced
  4. + CatsFair33 devs · median $1.2k · 34 announced
  5. + CollectathonFair77 devs · median $1.0k · 84 announced
  6. + IdlerFair96 devs · median $836 · 99 announced
  7. + Auto BattlerFair79 devs · median $807 · 90 announced
  8. + IncrementalFair101 devs · median $599 · 130 announced
  9. + DogsFair20 devs · median $535 · 19 announced
  10. + Martial ArtsLong shot19 devs · median $419 · 17 announced
  11. + Boomer ShooterLong shot39 devs · median $359 · 32 announced
  12. + DiplomacyPoor odds16 devs · median $100k · 28 announced

All 234 pairs on the Survival page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
7 Days to Die older $44.99 273,589 87% 8.2M $369M (exactly $369,263,073) The Fun Pimps
Bloons TD 6 older $13.99 349,859 97% 10M $147M (exactly $146,835,822) Ninja Kiwi
They Are Billions older $29.99 46,223 85% 1.4M $42M (exactly $41,586,833) Numantian Games
Plants vs. Zombies GOTY Edition older $4.99 143,506 97% 4.3M $21M (exactly $21,482,848) PopCap Games, Inc.
The Riftbreaker older $29.99 22,127 90% 664k $20M (exactly $19,907,662) EXOR Studios
Kingdom Two Crowns older $19.99 31,259 90% 938k $19M (exactly $18,746,022) Fury Studios, Coatsink
Diplomacy is Not an Option $29.99 10,904 85% 327k $9.8M (exactly $9,810,329) Door 407
Legion TD 2 - Multiplayer Tower Defense older $24.99 12,607 86% 378k $9.5M (exactly $9,451,468) AutoAttack Games
Night of the Dead older $29.99 10,380 77% 311k $9.3M (exactly $9,338,886) Jackto Studios
Outpost: Infinity Siege older $24.99 11,636 65% 349k $8.7M (exactly $8,723,509) Team Ranger
Age of Darkness: Final Stand $27.99 9,486 74% 285k $8.0M (exactly $7,965,394) PlaySide
The Front $19.99 9,555 66% 287k $5.7M (exactly $5,730,134) Samar Studio
Becastled $19.99 5,349 81% 160k $3.2M (exactly $3,207,795) Mana Potion Studios
Dread Dawn $19.99 2,113 71% 63k $1.3M (exactly $1,267,166) Kioop
EverSiege: Untold Ages $19.99 1,906 68% 57k $1.1M (exactly $1,143,028) Tindalos Interactive
DarkSwitch $34.99 714 77% 21k $749k (exactly $749,486) Cyber Temple
Monsters are Coming! $8.99 2,718 79% 82k $733k (exactly $733,045) Ludogram
The Spotter: Dig or Die $12.99 1,792 84% 54k $698k (exactly $698,342) Puppyroar Games
Gold Gold Adventure Gold $24.99 907 70% 27k $680k (exactly $679,978) Can Can Can a Man

Estimates: copies = reviews × 30, gross = copies × list price.