Games › Survival › Survival + Survival Horror
Should I ship a Survival Horror Survival game?
Survival + Survival Horror
Of 589 developers who shipped a Survival Horror Survival game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,022 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.3k, ×2.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $330; 1 in 20 cleared $390k, ×628 the market median. Revenue is up 170% on the market; 1,022 games are announced against 332 developers who shipped in the last year.
| Bottom 30% | $330 (exactly $330) |
|---|---|
| Median | $1.3k (exactly $1,346) |
| Top 25% | $9.9k (exactly $9,884) |
| Top 5% | $394k (exactly $394,387) |
| Developers, 2 yr | 589 |
| Released games | 1,975 |
| Announced | 1,022 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 170% on the market, supply 25% more developers than the period before.
Free games: 10%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Survival
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Survival Horror
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Survival, Survival Horror; 5 in 10 of the top 25% also carry Action, Adventure, Exploration
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with Atmospheric, First-Person, Dark
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 79% positive over 297,134 reviews.
What kills games here
3 in 10 developers made under $330. 8 in 10 of the 319 games released 1 to 2 years ago have fewer than 100 reviews. 1,022 games are announced against 332 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Survival with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Social DeductionFair
- + Word GameFair
- + CatsFair
- + CollectathonFair
- + IdlerFair
- + Auto BattlerFair
- + IncrementalFair
- + DogsFair
- + Martial ArtsLong shot
- + Boomer ShooterLong shot
- + DiplomacyPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | The Forest | older | $19.99 | 581,431 95% | 17M | $349M (exactly $348,684,171) | Endnight Games Ltd |
| | Subnautica | older | $29.99 | 341,390 97% | 10M | $307M (exactly $307,148,583) | Unknown Worlds Entertainment |
| | Dying Light | older | $24.99 | 373,413 95% | 11M | $280M (exactly $279,947,726) | Techland |
| | Project Zomboid | · EA older | $24.99 | 364,830 94% | 11M | $274M (exactly $273,513,051) | The Indie Stone |
| | Sons Of The Forest | older | $29.99 | 284,572 88% | 8.5M | $256M (exactly $256,029,428) | Endnight Games Ltd |
| | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
| | Resident Evil 4 | older | $39.99 | 186,701 97% | 5.6M | $224M (exactly $223,985,190) | CAPCOM Co., Ltd. |
| | Resident Evil 2 | older | $39.99 | 156,065 97% | 4.7M | $187M (exactly $187,231,180) | CAPCOM Co., Ltd. |
| | Subnautica 2 | · EA | $29.99 | 116,852 91% | 3.5M | $105M (exactly $105,131,744) | Unknown Worlds Entertainment |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | The Last of Us™ Part II Remastered | $49.99 | 34,252 90% | 1.0M | $51M (exactly $51,367,724) | Naughty Dog LLC, Nixxes Software, Iron… (Naughty Dog LLC, Nixxes Software, Iron Galaxy Studios) | |
| | No More Room in Hell 2 | $29.99 | 16,725 62% | 502k | $15M (exactly $15,047,482) | Torn Banner Studios | |
| | Halloween: The Game | $39.99 | 11,868 68% | 356k | $14M (exactly $14,238,040) | IllFonic | |
| | ZERO Sievert | $19.99 | 14,378 84% | 431k | $8.6M (exactly $8,622,487) | CABO Studio | |
| | MISERY | $12.99 | 20,015 85% | 600k | $7.8M (exactly $7,799,846) | Platypus Entertainment | |
| | VEIN | · EA | $19.99 | 11,539 87% | 346k | $6.9M (exactly $6,919,938) | Ramjet Studios |
| | Atomfall | $49.99 | 4,526 76% | 136k | $6.8M (exactly $6,787,642) | Rebellion | |
| | HumanitZ | $19.99 | 11,155 74% | 335k | $6.7M (exactly $6,689,653) | Yodubzz Studios |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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