Games › Shooter › Shooter + Western
Should I ship a Western Shooter?
Shooter + Western
Of 65 developers who shipped a Western Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 92 more are announced, ×2.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $600, level with the market's $630 for a 6 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $280k, ×451 the market median. Revenue is down 50% on the market; 92 games are announced against 36 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $598 (exactly $598) |
| Top 25% | $8.4k (exactly $8,390) |
| Top 5% | $283k (exactly $283,058) |
| Developers, 2 yr | 65 |
| Released games | 202 |
| Announced | 92 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 50% on the market, supply 25% more developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Shooter; 6 in 10 of the top 25% also carry Action, Action-Adventure, FPS
- Price point
- $6.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, First-Person, Atmospheric
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $6.99.
The top 10 games average 93% positive over 54,450 reviews.
What kills games here
3 in 10 developers made under $150. 9 in 10 of the 36 games released 1 to 2 years ago have fewer than 100 reviews. 92 games are announced against 36 developers who shipped in the last year, ×2.6 per shipper.
Adjacent niches
Shooter with a different setting or mood, ranked by verdict then median.
- + Dating SimFair
- + CollectathonFair
- + VampiresFair
- + Walking SimulatorFair
- + IdlerFair
- + Match 3Fair
- + SnowFair
- + Boss RushFair
- + IncrementalFair
- + ArcadeLong shot
- + Score AttackLong shot
- + Open World Survival CraftPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Red Dead Redemption 2 | older | $59.99 | 846,270 92% | 25M | $1.5B (exactly $1,523,032,119) | Rockstar Games |
| | Hunt: Showdown 1896 | older | $29.99 | 213,023 74% | 6.4M | $192M (exactly $191,656,793) | Crytek |
| | Fallout: New Vegas | older | $9.99 | 211,748 95% | 6.4M | $63M (exactly $63,460,876) | Obsidian Entertainment |
| | Red Dead Online | older | $19.99 | 59,572 82% | 1.8M | $36M (exactly $35,725,328) | Rockstar Games |
| | Red Dead Redemption | $49.99 | 20,294 92% | 609k | $30M (exactly $30,434,912) | Rockstar Games, Double Eleven | |
| | Far Far West | · EA | $19.99 | 31,458 95% | 944k | $19M (exactly $18,865,363) | Evil Raptor |
| | Evil West | older | $49.99 | 10,215 74% | 306k | $15M (exactly $15,319,436) | Flying Wild Hog |
| | War of Rights | · EA older | $29.99 | 13,441 88% | 403k | $12M (exactly $12,092,868) | Campfire Games |
| | Call of Juarez: Gunslinger | older | $14.99 | 20,869 94% | 626k | $9.4M (exactly $9,384,789) | Techland |
| | Blood West | older | $24.99 | 6,132 90% | 184k | $4.6M (exactly $4,597,160) | Hyperstrange |
| | Mohrta | $19.99 | 1,482 91% | 44k | $889k (exactly $888,755) | Scumhead, Osiol | |
| | Soulslinger: Envoy of Death | $19.99 | 472 63% | 14k | $283k (exactly $283,058) | Elder Games | |
| | Outlaws + Handful of Missions: Remaster | $29.99 | 230 93% | 6.9k | $207k (exactly $206,931) | LucasArts, Nightdive Studios | |
| | Golden Chambers | · EA | $19.99 | 195 80% | 5.9k | $117k (exactly $116,941) | Mr. Pink |
| | Deadrock Redemption 2 | $14.99 | 123 86% | 3.7k | $55k (exactly $55,313) | Entropy Digital Entertainment | |
| | Cowboy 3030 | $14.99 | 96 87% | 2.9k | $43k (exactly $43,171) | Soy Boy Games | |
| | I Want to Believe | $16.99 | 47 80% | 1.4k | $24k (exactly $23,956) | Fang's Lab | |
| | The Prisoning: Fletcher's Quest | $14.99 | 53 88% | 1.6k | $24k (exactly $23,834) | Elden Pixels |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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