Do I ship it?

GamesShooterShooter + Tower Defense

Specimen · observed

Should I ship a Tower Defense Shooter?

Shooter + Tower Defense

Of 150 developers who shipped a Tower Defense Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 197 more are announced, ×2.2 for every developer who shipped in the last year.

Verdict: dead, for a 6 / 10 build.

The middle developer here made $480 in the last 2 years and $450 over 4, against a market of $630 for a 6 / 10 build. 91 developers shipped in the last year and 197 games are announced.

Deciding numbers: median 0.8 times the market baseline, revenue up 160% on the market, 197 announced, ×2.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Shooter + Tower Defense
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 150
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $179 → $1.3k → $599 → $390 → $449 → $1.4k → $718 (still earning) → $240 (still earning)
The last cohort is still earning.
Outcomes for Shooter + Tower Defense: Plate 1 · outcomes, 2 yr, n = 150
Bottom 30% $119 (exactly $119)
Median $479 (exactly $479)
Top 25% $4.0k (exactly $4,042)
Top 5% $137k (exactly $137,405)
Developers, 2 yr 150
Released games 421
Announced 197
Effort 6 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 160% on the market, supply 55% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Shooter
effort 6 / 10 · medium · effort 6 sits in the medium band
Tower Defense
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Shooter, Tower Defense; 3 in 10 of the top 25% also carry Strategy, Action, Arcade
Price point
$4.99 typical · top 25% priced $13.99 or above
Art
3 in 10 of the top 25% ship with 3D, Top-Down
Plate 4 · demand

Why players buy here

The top 25% priced at $13.99 or above; the middle game at $4.99.

The top 10 games average 71% positive over 15,538 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $480, 1 in 4 over $4.0k, 1 in 20 over $130k.

3 in 10 developers made under $120. 9 in 10 of the 65 games released 1 to 2 years ago have fewer than 100 reviews. 197 games are announced against 91 developers who shipped in the last year, ×2.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Shooter with a different second tag, ranked by verdict then median.

  1. + Dating SimFair23 devs · median $9.8k · 17 announced
  2. + CollectathonFair69 devs · median $1.4k · 64 announced
  3. + VampiresFair38 devs · median $1.3k · 41 announced
  4. + Walking SimulatorFair68 devs · median $1.2k · 62 announced
  5. + IdlerFair70 devs · median $836 · 59 announced
  6. + Match 3Fair15 devs · median $719 · 5 announced
  7. + SnowFair22 devs · median $570 · 23 announced
  8. + Boss RushFair16 devs · median $537 · 20 announced
  9. + IncrementalFair85 devs · median $479 · 88 announced
  10. + ArcadeLong shot1,151 devs · median $419 · 1,332 announced
  11. + Score AttackLong shot372 devs · median $300 · 352 announced
  12. + Open World Survival CraftPoor odds25 devs · median $139k · 45 announced

All 229 pairs on the Shooter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Plants vs. Zombies: Battle for Neighborville™ older $29.99 15,372 71% 461k $14M (exactly $13,830,188) PopCap
Outpost: Infinity Siege older $24.99 11,636 65% 349k $8.7M (exactly $8,723,509) Team Ranger
Orcs Must Die! 2 older $14.99 12,924 92% 388k $5.8M (exactly $5,811,923) Robot Entertainment
The Front $19.99 9,555 66% 287k $5.7M (exactly $5,730,134) Samar Studio
Sanctum 2 older $14.99 7,456 92% 224k $3.4M (exactly $3,352,963) Coffee Stain Studios
HYPERCHARGE: Unboxed older $24.99 3,798 90% 114k $2.8M (exactly $2,847,361) Digital Cybercherries
Orcs Must Die! older $9.99 6,663 95% 200k $2.0M (exactly $1,996,901) Robot Entertainment
X-Morph: Defense older $19.99 3,272 90% 98k $2.0M (exactly $1,962,218) EXOR Studios
Cluckmech Oasis older $9.99 3,077 87% 92k $922k (exactly $922,177) BlackLight
The Last Stand Legacy Collection older $9.99 2,614 89% 78k $783k (exactly $783,416) Con Artist Games
Human Host · EA $16.88 866 83% 26k $439k (exactly $438,542) Virtual Matrix Studio
Survival Machine $19.99 692 69% 21k $415k (exactly $414,992) Grape Pickers
Outhold $6.99 1,818 86% 55k $381k (exactly $381,235) Tellus Games
Machine Mind $19.99 567 71% 17k $340k (exactly $340,030) Chudo-Yudo Games
The Ember Guardian $19.99 278 82% 8.3k $167k (exactly $166,717) Ratbit Games
Block Fortress 2 $19.99 264 81% 7.9k $158k (exactly $158,321) Foursaken Media
WAR RATS: The Rat em Up $11.99 382 95% 11k $137k (exactly $137,405) wootusart Industries
Void Miner – Incremental Asteroids Roguelite $5.99 698 83% 21k $125k (exactly $125,431) RyanJakob
7 Days Blood Moons · EA $9.99 418 40% 13k $125k (exactly $125,275) iLLOGIKA

Estimates: copies = reviews × 30, gross = copies × list price.