Do I ship it?

GamesShoot 'Em UpShoot 'Em Up + Puzzle

Specimen · observed

Should I ship a Puzzle Shoot 'Em Up?

Shoot 'Em Up + Puzzle

Of 33 developers who shipped a Puzzle Shoot 'Em Up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 39 more are announced, ×2.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $540, ×1.1 the market's $480 for a 3 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $22k, ×48 the market median. Revenue is down 20% on the market; 39 games are announced against 18 developers who shipped in the last year.

Deciding numbers: median 1.1 times the market baseline, revenue down 20% on the market, 39 announced, ×2.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Shoot 'Em Up + Puzzle
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 33
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $776 → $2.0k → $1.1k → $359 → $1.0k → $450 → $1.2k (still earning) → $0 (still earning)
The last cohort is still earning.
Outcomes for Shoot 'Em Up + Puzzle: Plate 1 · outcomes, 2 yr, n = 33
Bottom 30% $150 (exactly $150)
Median $538 (exactly $538)
Top 25% $2.7k (exactly $2,697)
Top 5% $23k (exactly $22,777)
Developers, 2 yr 33
Released games 186
Announced 39
Effort 3 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 20% more developers than the period before.

Free games: 5%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Shoot 'Em Up
effort 3 / 10 · high · effort 3 sits in the high band
Puzzle
effort 2 / 10 · high · discrete rules, levels are data

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Shoot 'Em Up, Puzzle; 6 in 10 of the top 25% also carry Action, Shooter, Adventure
Price point
$4.99 typical · top 25% priced $12.99 or above
Art
3 in 10 of the top 25% ship with 2D, Linear, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $12.99 or above; the middle game at $4.99.

The top 10 games average 84% positive over 553 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $150, median $540, 1 in 4 over $2.6k, 1 in 20 over $22k.

3 in 10 developers made under $150. 9 in 10 of the 16 games released 1 to 2 years ago have fewer than 100 reviews. 39 games are announced against 18 developers who shipped in the last year, ×2.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Shoot 'Em Up with a different second tag, ranked by verdict then median.

  1. + FaithFair13 devs · median $17k · 13 announced
  2. + RomanceFair10 devs · median $1.5k · 7 announced
  3. + VampiresFair15 devs · median $1.3k · 7 announced
  4. + Quick-Time EventsFair8 devs · median $1.2k · 12 announced
  5. + IncrementalFair39 devs · median $628 · 36 announced
  6. + IdlerFair36 devs · median $628 · 14 announced
  7. + Tower DefenseFair70 devs · median $599 · 54 announced
  8. + Resource ManagementFair26 devs · median $599 · 34 announced
  9. + ArcadeFair749 devs · median $419 · 783 announced
  10. + SwordplayLong shot13 devs · median $300 · 5 announced
  11. + MusicPoor odds12 devs · median $9.0k · 12 announced
  12. + LovecraftianPoor odds8 devs · median $8.1k · 20 announced

All 169 pairs on the Shoot 'Em Up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Out There Somewhere older $9.99 6,160 92% 185k $1.8M (exactly $1,846,152) MiniBoss
Patch Quest older $14.99 2,058 94% 62k $925k (exactly $925,483) Lychee Game Labs
LEWDAPOCALYPSE Hentai Evil older $4.99 5,960 94% 179k $892k (exactly $892,212) KG/AM
Ikaruga older $9.99 2,197 95% 66k $658k (exactly $658,441) TREASURE
Airscape - The Fall of Gravity older $4.99 2,295 81% 69k $344k (exactly $343,562) Cross-Product
Super Time Force Ultra older $14.99 677 90% 20k $304k (exactly $304,447) Capybara Games
Darwinia older $11.99 781 78% 23k $281k (exactly $280,926) Introversion Software
Disassembly 3D older $29.99 309 81% 9.3k $278k (exactly $278,007) Khor Chin Heong
Disassembly VR older $29.99 157 59% 4.7k $141k (exactly $141,253) Khor Chin Heong
Hentai Crush older $1.99 2,248 84% 67k $134k (exactly $134,206) Mature Games
SNAKE GAME ULTRA CORE $29.99 89 88% 2.7k $80k (exactly $80,073) Galactic Geckon
Project Tower $9.99 76 75% 2.3k $23k (exactly $22,777) Yummy Games
Vendetta Forever $19.99 34 76% 1.0k $20k (exactly $20,390) Meatspace Interactive
Sausage Hunter · EA $4.99 125 88% 3.8k $19k (exactly $18,712) Banger Chasers
Blitzkrieg Express $4.99 121 74% 3.6k $18k (exactly $18,114) Maksym Melnyk
Mousebusters $12.99 33 96% 990 $13k (exactly $12,860) Odencat
KIPIDON: We Will Always Love You $7.99 34 100% 1.0k $8.2k (exactly $8,150) JCPORTALS
Cure for Danmaku Synd $6.99 17 100% 510 $3.6k (exactly $3,565) ToAge
Nauts $8.99 10 100% 300 $2.7k (exactly $2,697) Jorge A. García González, Carlos Álvare… (Jorge A. García González, Carlos Álvarez-Nava González)
D.A.R - Deadly Alien Rogues $4.99 14 92% 420 $2.1k (exactly $2,096) Delicious Software

Estimates: copies = reviews × 30, gross = copies × list price.