Do I ship it?

GamesShoot 'Em UpShoot 'Em Up + Vampires

Specimen · observed

Should I ship a Vampire Shoot 'Em Up?

Shoot 'Em Up + Vampires

Only 15 developers shipped a Vampire Shoot 'Em Up in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Touhou Koumakyou: New Classic - the Embodiment of Scarlet Devil, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 7 more are announced.

Verdict: fair, for a 5 / 10 build.

The middle developer here made $1.3k, ×2.1 the market's $630 for a 5 / 10 build, with 3 in 10 under $300. Revenue is up 125% on the market; 7 games are announced against 7 developers who shipped in the last year.

Deciding numbers: median 2.1 times the market baseline, revenue up 125% on the market, 7 announced, ×1.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Shoot 'Em Up + Vampires
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 15
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $6.9k → $44k → $299 → $3.4k → $1.7k (still earning)
The last cohort is still earning.
Outcomes for Shoot 'Em Up + Vampires: Plate 1 · outcomes, 2 yr, n = 15
Bottom 30% $299 (exactly $299)
Median $1.3k (exactly $1,346)
Top 25% $3.7k (exactly $3,742)
Top 5% $2.0M (exactly $2,018,478)
Developers, 2 yr 15
Released games 36
Announced 7
Effort 5 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 125% on the market, supply 15% fewer developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Shoot 'Em Up
effort 3 / 10 · high · effort 3 sits in the high band
Vampires
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Shoot 'Em Up; 8 in 10 of the top 25% also carry Bullet Hell, Action, Shooter
Price point
$4.99 typical · top 25% priced $17.99 or above
Art
6 in 10 of the top 25% ship with 2D, Atmospheric, Pixel Graphics
Plate 4 · demand

Why players buy here

The top 25% priced at $17.99 or above; the middle game at $4.99.

The top 10 games average 98% positive over 4,080 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.3k, 1 in 4 over $3.7k, 1 in 20 over $2.0M.

3 in 10 developers made under $300. All of the 9 games released 1 to 2 years ago have fewer than 100 reviews. 7 games are announced against 7 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Shoot 'Em Up with a different setting or mood, ranked by verdict then median.

  1. + FaithFair13 devs · median $17k · 13 announced
  2. + RomanceFair10 devs · median $1.5k · 7 announced
  3. + Quick-Time EventsFair8 devs · median $1.2k · 12 announced
  4. + IncrementalFair39 devs · median $628 · 36 announced
  5. + IdlerFair36 devs · median $628 · 14 announced
  6. + Tower DefenseFair70 devs · median $599 · 54 announced
  7. + Resource ManagementFair26 devs · median $599 · 34 announced
  8. + ArcadeFair749 devs · median $419 · 783 announced
  9. + SwordplayLong shot13 devs · median $300 · 5 announced
  10. + MusicPoor odds12 devs · median $9.0k · 12 announced
  11. + LovecraftianPoor odds8 devs · median $8.1k · 20 announced
  12. + Visual NovelPoor odds11 devs · median $5.8k · 12 announced

All 169 pairs on the Shoot 'Em Up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Touhou Koumakyou: New Classic - the Embodiment of Scarlet Devil $17.99 3,740 98% 112k $2.0M (exactly $2,018,478) 上海アリス幻樂団, 上海アリスReprise
Apocalypse Party older $9.99 4,658 72% 140k $1.4M (exactly $1,396,003) Breaker Games
Goobies older $5.99 1,866 90% 56k $335k (exactly $335,320) Höganäs Spel
Touhou Koumakyou: Classic - the Embodiment of Scarlet Devil $17.99 188 98% 5.6k $101k (exactly $101,464) 上海アリス幻樂団, 上海アリスReprise
东方栖霞园 ~ Blue devil in the Belvedere. older $9.99 297 92% 8.9k $89k (exactly $89,011) 东方祈华梦制作组
Larva Mortus older $4.99 511 76% 15k $76k (exactly $76,497) ·
Hero of Fate older $2.99 495 78% 15k $44k (exactly $44,402) Planescape Game Studio
Crimson Dawn older $3.99 328 61% 9.8k $39k (exactly $39,262) Purple Lake
Burst Hero older $2.99 77 87% 2.3k $6.9k (exactly $6,907) YaYa Game
Mystic Explorer $4.99 45 75% 1.4k $6.7k (exactly $6,736) Zack
Red Pistol $9.99 14 92% 420 $4.2k (exactly $4,196) Ace Horizon Studios
NUMANUIN $4.99 25 92% 750 $3.7k (exactly $3,742) Siberian Mouse
PLAGUN – The Plague Goes On $4.99 23 78% 690 $3.4k (exactly $3,443) Talkinguns
Eldabyss $4.99 13 100% 390 $1.9k (exactly $1,946) Fleshed Out Interactive
Dracs After Dusk $3.99 14 100% 420 $1.7k (exactly $1,676) OliveHillStudios
Scary World $2.99 15 86% 450 $1.3k (exactly $1,346) Keith Burgun Games
Santa's Last Stand $4.99 3 66% 90 $449 (exactly $449) DeathWishGames

Estimates: copies = reviews × 30, gross = copies × list price.