Do I ship it?

GamesOnline Co-OpOnline Co-Op + Shop Keeper

Specimen · observed

Should I ship an Online Co-Op Shop Keeper?

Online Co-Op + Shop Keeper

Of 44 developers who shipped an Online Co-Op Shop Keeper in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 96 more are announced, ×2.5 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $16k, ×11 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $4.8k; 1 in 20 cleared $1.7M, ×1198 the market median. Revenue is down 90% on the market; 96 games are announced against 39 developers who shipped in the last year.

Deciding numbers: median 10.6 times the market baseline, revenue down 90% on the market, 96 announced, ×2.5 per developer who shipped in the last year.
Nobody has said they are building this yet.
Online Co-Op + Shop Keeper
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 44
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $297k → $7.9k → $13k (still earning) → $18k (still earning)
The last cohort is still earning.
Outcomes for Online Co-Op + Shop Keeper: Plate 1 · outcomes, 2 yr, n = 44
Bottom 30% $4.8k (exactly $4,797)
Median $16k (exactly $15,912)
Top 25% $149k (exactly $149,276)
Top 5% $1.8M (exactly $1,794,753)
Developers, 2 yr 44
Released games 54
Announced 96
Effort 8 / 10
AI-buildability Low
Typical price $11.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 90% on the market, supply 455% more developers than the period before.

Free games: 7%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Online Co-Op
effort 8 / 10 · low · netcode, lobbies and state sync across machines
Shop Keeper
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Online Co-Op, Shop Keeper; 8 in 10 of the top 25% also carry Management, Simulation, Economy
Price point
$11.99 typical · top 25% priced $15.99 or above
Art
6 in 10 of the top 25% ship with First-Person, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $15.99 or above; the middle game at $11.99.

The top 10 games average 85% positive over 20,280 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $4.8k, median $16k, 1 in 4 over $140k, 1 in 20 over $1.7M.

3 in 10 developers made under $4.8k. 4 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 96 games are announced against 39 developers who shipped in the last year, ×2.5 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Online Co-Op with a different second tag, ranked by verdict then median.

  1. + Bullet HeavenStrong odds27 devs · median $9.3k · 38 announced
  2. + Escape RoomFair31 devs · median $14k · 32 announced
  3. + TypingFair16 devs · median $5.0k · 12 announced
  4. + GamblingFair22 devs · median $4.4k · 34 announced
  5. + Point & ClickFair28 devs · median $1.7k · 34 announced
  6. + Extraction ShooterPoor odds29 devs · median $443k · 70 announced
  7. + TransportationPoor odds14 devs · median $369k · 25 announced
  8. + JRPGPoor odds11 devs · median $346k · 16 announced
  9. + Open World Survival CraftPoor odds72 devs · median $217k · 139 announced
  10. + World War IIPoor odds10 devs · median $188k · 18 announced
  11. + City BuilderPoor odds32 devs · median $118k · 55 announced
  12. + LGBTQ+Poor odds20 devs · median $95k · 18 announced

All 211 pairs on the Online Co-Op page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Storage Hunter Simulator $24.99 3,866 78% 116k $2.9M (exactly $2,898,340) Raccoons Studio
Grocery Store Simulator $14.99 5,337 90% 160k $2.4M (exactly $2,400,049) EXPERIMENT ONE
Roadside Research · EA $14.99 3,991 85% 120k $1.8M (exactly $1,794,753) Cybernetic Walrus
Saleblazers · EA older $29.99 1,974 78% 59k $1.8M (exactly $1,776,008) AIRSTRAFE INTERACTIVE
Bookshop Simulator $15.99 1,496 92% 45k $718k (exactly $717,631) Blep Games
Boba Cafe Simulator $15.99 1,192 92% 36k $572k (exactly $571,802) Caikemi
Better Mart Simulator $14.99 1,238 89% 37k $557k (exactly $556,729) Exanticx Studio
Fuel Harvest Together $13.99 879 69% 26k $369k (exactly $368,916) Say2Sun
The House Always Wins $12.99 866 85% 26k $337k (exactly $337,480) Toxic Studio
Tobacco Shop Simulator $11.99 826 89% 25k $297k (exactly $297,112) Business Tycoon
Anime Shop Simulator ✨ $14.99 589 73% 18k $265k (exactly $264,873) One More Time

Estimates: copies = reviews × 30, gross = copies × list price.