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Should I ship an Online Co-Op Shooter?
Online Co-Op + Shooter
Of 317 developers who shipped an Online Co-Op Shooter in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 727 more are announced, ×3.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $3.7k, ×2.5 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $9.1M, ×6089 the market median. Revenue is up 10% on the market; 727 games are announced against 193 developers who shipped in the last year.
| Bottom 30% | $538 (exactly $538) |
|---|---|
| Median | $3.7k (exactly $3,742) |
| Top 25% | $130k (exactly $129,698) |
| Top 5% | $9.1M (exactly $9,121,097) |
| Developers, 2 yr | 317 |
| Released games | 1,145 |
| Announced | 727 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 55% more developers than the period before.
Free games: 24%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Online Co-Op
- effort 8 / 10 · low · netcode, lobbies and state sync across machines
- Shooter
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Online Co-Op, Shooter; 6 in 10 of the top 25% also carry Action, Co-op, FPS
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, Realistic, 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 78% positive over 586,875 reviews.
What kills games here
3 in 10 developers made under $540. 7 in 10 of the 178 games released 1 to 2 years ago have fewer than 100 reviews. 727 games are announced against 193 developers who shipped in the last year, ×3.8 per shipper.
Adjacent niches
Online Co-Op with a different second tag, ranked by verdict then median.
- + Bullet HeavenStrong odds
- + Escape RoomFair
- + TypingFair
- + GamblingFair
- + Point & ClickFair
- + Extraction ShooterPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + City BuilderPoor odds
- + LGBTQ+Poor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Rust | older | $39.99 | 1,167,920 87% | 35M | $1.4B (exactly $1,401,153,624) | Facepunch Studios |
| | HELLDIVERS™ 2 | older | $39.99 | 838,901 76% | 25M | $1.0B (exactly $1,006,429,530) | Arrowhead Game Studios |
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | ARC Raiders | $39.99 | 299,346 82% | 9.0M | $359M (exactly $359,125,396) | Embark Studios | |
| | Garry's Mod | older | $9.99 | 1,093,131 96% | 33M | $328M (exactly $327,611,361) | Facepunch Studios |
| | Halo: The Master Chief Collection | older | $39.99 | 239,603 92% | 7.2M | $287M (exactly $287,451,719) | 343 Industries, Splash Damage, Ruffian… (343 Industries, Splash Damage, Ruffian Games, Bungie, Saber Interactive) |
| | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
| | Borderlands 3 | older | $59.99 | 127,847 81% | 3.8M | $230M (exactly $230,086,246) | Gearbox Software |
| | Squad | older | $39.99 | 180,505 82% | 5.4M | $217M (exactly $216,551,848) | Offworld |
| | Arma 3 | older | $29.99 | 228,910 90% | 6.9M | $206M (exactly $205,950,327) | Bohemia Interactive |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | Call of Duty®: Black Ops 6 | $69.99 | 14,063 44% | 422k | $30M (exactly $29,528,081) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Activision Shanghai, Sledgehammer Games, Infinity Ward, Demonware) | |
| | Pavlov | $24.99 | 37,865 88% | 1.1M | $28M (exactly $28,387,390) | Vankrupt Games | |
| | Starship Troopers: Extermination | $29.99 | 29,724 80% | 892k | $27M (exactly $26,742,683) | Offworld | |
| | Deadside | $24.99 | 34,560 76% | 1.0M | $26M (exactly $25,909,632) | Bad Pixel | |
| | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
| | Far Far West | · EA | $19.99 | 31,458 95% | 944k | $19M (exactly $18,865,363) | Evil Raptor |
| | No More Room in Hell 2 | $29.99 | 16,725 62% | 502k | $15M (exactly $15,047,482) | Torn Banner Studios |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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