Do I ship it?

GamesTurn-Based StrategyTurn-Based Strategy + Lovecraftian

Specimen · observed

Should I ship a Lovecraftian Turn-Based Strategy?

Turn-Based Strategy + Lovecraftian

Of 29 developers who shipped a Lovecraftian Turn-Based Strategy in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 59 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $11k, ×17 the market's $630 for a 5 / 10 build, and 3 in 10 made under $5.0k; 1 in 20 cleared $990k, ×1580 the market median. Revenue is down 90% on the market; 59 games are announced against 19 developers who shipped in the last year.

Deciding numbers: median 17.2 times the market baseline, revenue down 90% on the market, 59 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Turn-Based Strategy + Lovecraftian
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 29
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $14k → $15k → $114k → $8.1k → $6.5k (still earning) → $17k (still earning)
The last cohort is still earning.
Outcomes for Turn-Based Strategy + Lovecraftian: Plate 1 · outcomes, 2 yr, n = 29
Bottom 30% $4.9k (exactly $4,940)
Median $11k (exactly $10,793)
Top 25% $123k (exactly $122,938)
Top 5% $992k (exactly $992,499)
Developers, 2 yr 29
Released games 65
Announced 59
Effort 5 / 10
AI-buildability Medium
Typical price $10.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 90% on the market, supply 90% more developers than the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Turn-Based Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band
Lovecraftian
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Turn-Based Strategy; 9 in 10 of the top 25% also carry Strategy, Roguelike, Turn-Based Combat
Price point
$10.99 typical · top 25% priced $24.99 or above
Art
6 in 10 of the top 25% ship with 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $24.99 or above; the middle game at $10.99.

The top 10 games average 83% positive over 6,222 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $5.0k, median $11k, 1 in 4 over $120k, 1 in 20 over $990k.

3 in 10 developers made under $5.0k. 4 in 10 of the 10 games released 1 to 2 years ago have fewer than 100 reviews. 59 games are announced against 19 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Turn-Based Strategy with a different setting or mood, ranked by verdict then median.

  1. + WuxiaFair12 devs · median $19k · 17 announced
  2. + Cold WarFair18 devs · median $9.9k · 22 announced
  3. + RomeFair15 devs · median $9.0k · 18 announced
  4. + LootFair86 devs · median $6.3k · 97 announced
  5. + MiningFair10 devs · median $4.5k · 14 announced
  6. + DwarvesFair7 devs · median $3.7k · 12 announced
  7. + IdlerFair50 devs · median $3.6k · 45 announced
  8. + Asynchronous MultiplayerFair43 devs · median $3.6k · 54 announced
  9. + TanksFair25 devs · median $3.0k · 24 announced
  10. + SokobanFair11 devs · median $2.1k · 11 announced
  11. + Top-Down ShooterFair13 devs · median $1.6k · 13 announced
  12. + SpaceFair107 devs · median $1.5k · 143 announced

All 187 pairs on the Turn-Based Strategy page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Darkest Dungeon® II older $39.99 24,249 74% 727k $29M (exactly $29,091,525) Red Hook Studios
Curious Expedition 2 older $19.99 3,861 88% 116k $2.3M (exactly $2,315,442) Maschinen-Mensch
ZEPHON $39.99 1,838 83% 55k $2.2M (exactly $2,205,049) Proxy Studios
Shadows Over Loathing older $22.99 3,120 95% 94k $2.2M (exactly $2,151,864) Asymmetric
Curious Expedition older $14.99 3,951 91% 119k $1.8M (exactly $1,776,765) Maschinen-Mensch
SKALD: Against the Black Priory older $14.99 3,325 93% 100k $1.5M (exactly $1,495,252) High North Studios AS
Decktamer $15.99 2,069 86% 62k $992k (exactly $992,499) Horizon Edge
Shadows of Forbidden Gods older $19.99 1,046 91% 31k $627k (exactly $627,286) Bobby Two Hands
The Shrouded Isle older $12.99 1,166 71% 35k $454k (exactly $454,390) Jongwoo Kim, Erica Lahaie, FX Bilodeau,… (Jongwoo Kim, Erica Lahaie, FX Bilodeau, Tanya Short)
Inkshade $19.99 620 87% 19k $372k (exactly $371,814) Studio Vezelle
Railroads & Catacombs $19.99 358 73% 11k $215k (exactly $214,693) MadRails
Starless Abyss $19.99 296 83% 8.9k $178k (exactly $177,511) Konafa Games
Nightmare Frontier $24.99 187 69% 5.6k $140k (exactly $140,194) Ice Code Games
Whispers of the Eyeless $19.99 226 74% 6.8k $136k (exactly $135,532) Venris, Evil Gingerbread Studio
Hunter's Moon: A Sovereign Syndicate Adventure $19.99 205 83% 6.2k $123k (exactly $122,938) Crimson Herring Studios
Gods vs Horrors $14.99 254 75% 7.6k $114k (exactly $114,224) Oriol Cosp Games
Divine's Howl $9.99 169 89% 5.1k $51k (exactly $50,649) Sense13 Studio

Estimates: copies = reviews × 30, gross = copies × list price.