Games › Survival › Survival + Horror
Should I ship a Horror Survival game?
Survival + Horror
Of 705 developers who shipped a Horror Survival game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,212 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $1.2k, ×1.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $370k, ×594 the market median. Revenue is up 70% on the market; 1,212 games are announced against 392 developers who shipped in the last year.
| Bottom 30% | $299 (exactly $299) |
|---|---|
| Median | $1.2k (exactly $1,198) |
| Top 25% | $9.0k (exactly $9,029) |
| Top 5% | $373k (exactly $372,734) |
| Developers, 2 yr | 705 |
| Released games | 2,472 |
| Announced | 1,212 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 70% on the market, supply 20% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Survival; 7 in 10 of the top 25% also carry Action, Adventure, Survival Horror
- Price point
- $5.99 typical · top 25% priced $16.99 or above
- Art
- 4 in 10 of the top 25% ship with Atmospheric, First-Person, Dark
Why players buy here
The top 25% priced at $16.99 or above; the middle game at $5.99.
The top 10 games average 91% positive over 594,187 reviews.
What kills games here
3 in 10 developers made under $300. 9 in 10 of the 382 games released 1 to 2 years ago have fewer than 100 reviews. 1,212 games are announced against 392 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Survival with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Social DeductionFair
- + Word GameFair
- + CatsFair
- + CollectathonFair
- + IdlerFair
- + Auto BattlerFair
- + IncrementalFair
- + DogsFair
- + Martial ArtsLong shot
- + Boomer ShooterLong shot
- + DiplomacyPoor odds
Comparable games
DayZ 2018 · $582M 
Dead by Daylight 2016 · $411M 
7 Days to Die 2024 · $369M 
The Forest 2018 · $349M 
Subnautica 2018 · $307M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | The Forest | older | $19.99 | 581,431 95% | 17M | $349M (exactly $348,684,171) | Endnight Games Ltd |
| | Subnautica | older | $29.99 | 341,390 97% | 10M | $307M (exactly $307,148,583) | Unknown Worlds Entertainment |
 | Dying Light 2 Stay Human: Reloaded Edition | older | $59.99 | 164,914 79% | 4.9M | $297M (exactly $296,795,726) | Techland |
 | Dying Light | older | $24.99 | 373,413 95% | 11M | $280M (exactly $279,947,726) | Techland |
 | Deep Rock Galactic | older | $29.99 | 303,142 97% | 9.1M | $273M (exactly $272,736,857) | Ghost Ship Games |
 | Sons Of The Forest | older | $29.99 | 284,572 88% | 8.5M | $256M (exactly $256,029,428) | Endnight Games Ltd |
 | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
 | Subnautica 2 | · EA | $29.99 | 116,852 91% | 3.5M | $105M (exactly $105,131,744) | Unknown Worlds Entertainment |
 | R.E.P.O. | · EA | $9.99 | 341,004 96% | 10M | $102M (exactly $102,198,899) | semiwork |
 | The Last of Us™ Part II Remastered | $49.99 | 34,252 90% | 1.0M | $51M (exactly $51,367,724) | Naughty Dog LLC, Nixxes Software, Iron… (Naughty Dog LLC, Nixxes Software, Iron Galaxy Studios) | |
 | Grounded 2 | · EA | $29.99 | 21,442 82% | 643k | $19M (exactly $19,291,367) | Obsidian Entertainment, Eidos-Montréal |
 | No More Room in Hell 2 | $29.99 | 16,725 62% | 502k | $15M (exactly $15,047,482) | Torn Banner Studios | |
 | Halloween: The Game | $39.99 | 11,868 68% | 356k | $14M (exactly $14,238,040) | IllFonic | |
 | Drive Beyond Horizons | · EA | $24.99 | 17,903 77% | 537k | $13M (exactly $13,421,879) | Drive Beyond Horizons |
 | MISERY | $12.99 | 20,015 85% | 600k | $7.8M (exactly $7,799,846) | Platypus Entertainment | |
 | HumanitZ | $19.99 | 11,155 74% | 335k | $6.7M (exactly $6,689,653) | Yodubzz Studios | |
 | Dead Rising Deluxe Remaster | $49.99 | 2,971 80% | 89k | $4.5M (exactly $4,455,609) | CAPCOM Co., Ltd. |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.