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Should I ship an Online Co-Op Gun Customization game?
Online Co-Op + Gun Customization
Of 36 developers who shipped an Online Co-Op Gun Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 87 more are announced, ×4.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $3.9k, ×2.6 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $53M, ×35974 the market median. Revenue is down 80% on the market; 87 games are announced against 22 developers who shipped in the last year.
| Bottom 30% | $600 (exactly $600) |
|---|---|
| Median | $3.9k (exactly $3,897) |
| Top 25% | $181k (exactly $181,109) |
| Top 5% | $54M (exactly $53,889,324) |
| Developers, 2 yr | 36 |
| Released games | 101 |
| Announced | 87 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 80% on the market, supply 55% more developers than the period before.
Free games: 23%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Online Co-Op
- effort 8 / 10 · low · netcode, lobbies and state sync across machines
- Gun Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Online Co-Op, Gun Customization; 8 in 10 of the top 25% also carry Action, FPS, Shooter
- Price point
- $9.99 typical · top 25% priced $39.99 or above
- Art
- 6 in 10 of the top 25% ship with First-Person, Realistic
Why players buy here
The top 25% priced at $39.99 or above; the middle game at $9.99.
The top 10 games average 67% positive over 136,724 reviews.
What kills games here
3 in 10 developers made under $600. 6 in 10 of the 21 games released 1 to 2 years ago have fewer than 100 reviews. 87 games are announced against 22 developers who shipped in the last year, ×4.0 per shipper.
Adjacent niches
Online Co-Op with a different second tag, ranked by verdict then median.
- + Bullet HeavenStrong odds
- + Escape RoomFair
- + TypingFair
- + GamblingFair
- + Point & ClickFair
- + Extraction ShooterPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + City BuilderPoor odds
- + LGBTQ+Poor odds
Comparable games
PAYDAY 2 2013 · $134M 
Escape from Tarkov 2025 · $84M 
Gray Zone Warfare 2024 · EA · $83M 
Call of Duty®: Modern Warfare® 2023 · $78M 
Far Cry® 6 2023 · $60M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | Gray Zone Warfare | · EA older | $39.99 | 69,146 72% | 2.1M | $83M (exactly $82,954,456) | MADFINGER Games, a.s. |
| | Call of Duty®: Modern Warfare® | older | $59.99 | 43,229 79% | 1.3M | $78M (exactly $77,799,231) | Infinity Ward, Beenox, High Moon Studio… (Infinity Ward, Beenox, High Moon Studios, Raven Software) |
| | Far Cry® 6 | older | $59.99 | 33,280 71% | 998k | $60M (exactly $59,894,016) | Ubisoft Toronto, Ubisoft Montreal, Ubis… (Ubisoft Toronto, Ubisoft Montreal, Ubisoft Kyiv, Ubisoft Shanghai, Ubisoft Berlin) |
 | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
 | PAYDAY 3 | older | $29.99 | 49,305 45% | 1.5M | $44M (exactly $44,359,708) | Starbreeze Studios |
 | Call of Duty®: Black Ops Cold War | older | $59.99 | 21,955 79% | 659k | $40M (exactly $39,512,414) | Treyarch, Raven Software, High Moon Stu… (Treyarch, Raven Software, High Moon Studios, Beenox, Activision Shanghai, Sledgehammer Games) |
 | Sniper Elite 5 | older | $49.99 | 24,818 83% | 745k | $37M (exactly $37,219,555) | Rebellion |
 | World War Z | older | $29.99 | 24,897 82% | 747k | $22M (exactly $22,399,831) | Saber Interactive Inc |
 | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
 | Call of Duty®: Black Ops 7 | $69.99 | 4,344 37% | 130k | $9.1M (exactly $9,121,097) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Sledgehammer Games, Infinity Ward, Activision Shanghai, Demonware) | |
 | Into the Radius 2 | $39.99 | 5,253 79% | 158k | $6.3M (exactly $6,302,024) | CM IMMERSIVE | |
 | ERA ONE | · EA | $29.99 | 1,575 86% | 47k | $1.4M (exactly $1,417,028) | Team Complex LTD |
 | Alpha Response | · EA | $19.99 | 788 77% | 24k | $473k (exactly $472,564) | Ultimo Ratio Games |
 | Cargo Hunters | · EA | $19.99 | 739 82% | 22k | $443k (exactly $443,178) | Order Of Meta |
 | EXFIL | · EA | $19.99 | 302 67% | 9.1k | $181k (exactly $181,109) | Tiny Leviathan |
 | Ultimate Zombie Defense 2 | $9.99 | 589 76% | 18k | $177k (exactly $176,523) | Terror Dog Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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