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Should I ship an Online Co-Op FPS?
Online Co-Op + FPS
Of 270 developers who shipped an Online Co-Op FPS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 518 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $3.7k, ×2.5 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $13M, ×8960 the market median. Revenue is down 10% on the market; 518 games are announced against 164 developers who shipped in the last year.
| Bottom 30% | $538 (exactly $538) |
|---|---|
| Median | $3.7k (exactly $3,742) |
| Top 25% | $125k (exactly $125,275) |
| Top 5% | $13M (exactly $13,421,879) |
| Developers, 2 yr | 270 |
| Released games | 869 |
| Announced | 518 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 50% more developers than the period before.
Free games: 21%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Online Co-Op
- effort 8 / 10 · low · netcode, lobbies and state sync across machines
- FPS
- effort 7 / 10 · low · effort 7 sits in the low band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Online Co-Op, FPS; 7 in 10 of the top 25% also carry Action, Co-op, Shooter
- Price point
- $7.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, Realistic, 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $7.99.
The top 10 games average 73% positive over 437,849 reviews.
What kills games here
3 in 10 developers made under $540. 7 in 10 of the 143 games released 1 to 2 years ago have fewer than 100 reviews. 518 games are announced against 164 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Online Co-Op with a different second tag, ranked by verdict then median.
- + Bullet HeavenStrong odds
- + Escape RoomFair
- + TypingFair
- + GamblingFair
- + Point & ClickFair
- + Extraction ShooterPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + City BuilderPoor odds
- + LGBTQ+Poor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Rust | older | $39.99 | 1,167,920 87% | 35M | $1.4B (exactly $1,401,153,624) | Facepunch Studios |
| | DayZ | older | $49.99 | 387,850 78% | 12M | $582M (exactly $581,658,645) | Bohemia Interactive |
| | Sea of Thieves: 2026 Edition | older | $39.99 | 322,072 88% | 9.7M | $386M (exactly $386,389,778) | Rare Ltd |
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Garry's Mod | older | $9.99 | 1,093,131 96% | 33M | $328M (exactly $327,611,361) | Facepunch Studios |
| | Halo: The Master Chief Collection | older | $39.99 | 239,603 92% | 7.2M | $287M (exactly $287,451,719) | 343 Industries, Splash Damage, Ruffian… (343 Industries, Splash Damage, Ruffian Games, Bungie, Saber Interactive) |
| | Dying Light | older | $24.99 | 373,413 95% | 11M | $280M (exactly $279,947,726) | Techland |
| | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
| | Borderlands 3 | older | $59.99 | 127,847 81% | 3.8M | $230M (exactly $230,086,246) | Gearbox Software |
| | Squad | older | $39.99 | 180,505 82% | 5.4M | $217M (exactly $216,551,848) | Offworld |
| | SCUM | $44.99 | 98,554 74% | 3.0M | $133M (exactly $133,018,334) | Gamepires | |
| | Borderlands 4 | $69.99 | 57,874 59% | 1.7M | $122M (exactly $121,518,038) | Gearbox Software | |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | Abiotic Factor | $34.99 | 42,075 95% | 1.3M | $44M (exactly $44,166,128) | Deep Field Games | |
| | Call of Duty®: Black Ops 6 | $69.99 | 14,063 44% | 422k | $30M (exactly $29,528,081) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Activision Shanghai, Sledgehammer Games, Infinity Ward, Demonware) | |
| | Pavlov | $24.99 | 37,865 88% | 1.1M | $28M (exactly $28,387,390) | Vankrupt Games | |
| | Starship Troopers: Extermination | $29.99 | 29,724 80% | 892k | $27M (exactly $26,742,683) | Offworld | |
| | Deadside | $24.99 | 34,560 76% | 1.0M | $26M (exactly $25,909,632) | Bad Pixel | |
| | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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