Do I ship it?

GamesDating SimDating Sim + Demons

Specimen · observed

Should I ship a Demon Dating Sim?

Dating Sim + Demons

Of 40 developers who shipped a Demon Dating Sim in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 42 more are announced, ×2.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $3.6k, ×7.6 the market's $480 for a 4 / 10 build, and 3 in 10 made under $1.3k; 1 in 20 cleared $86k, ×182 the market median. Revenue is flat on the market; 42 games are announced against 19 developers who shipped in the last year.

Deciding numbers: median 7.6 times the market baseline, revenue flat on the market, 42 announced, ×2.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Dating Sim + Demons
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 40
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $9.6k → $29k → $3.3k → $4.3k → $9.7k → $7.2k → $3.6k (still earning) → $150 (still earning)
The last cohort is still earning.
Outcomes for Dating Sim + Demons: Plate 1 · outcomes, 2 yr, n = 40
Bottom 30% $1.3k (exactly $1,258)
Median $3.6k (exactly $3,596)
Top 25% $12k (exactly $11,691)
Top 5% $86k (exactly $86,216)
Developers, 2 yr 40
Released games 116
Announced 42
Effort 4 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 15% fewer developers than the period before.

Free games: 7%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Dating Sim
effort 2 / 10 · high · effort 2 sits in the high band
Demons
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Dating Sim; 6 in 10 of the top 25% also carry Visual Novel, Multiple Endings, Adventure
Price point
$9.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with Story Rich, Funny, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $9.99.

The top 10 games average 85% positive over 2,291 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $1.3k, median $3.6k, 1 in 4 over $11k, 1 in 20 over $86k.

3 in 10 developers made under $1.3k. 9 in 10 of the 26 games released 1 to 2 years ago have fewer than 100 reviews. 42 games are announced against 19 developers who shipped in the last year, ×2.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Dating Sim with a different setting or mood, ranked by verdict then median.

  1. + WarStrong odds8 devs · median $100k · 3 announced
  2. + FMVStrong odds148 devs · median $57k · 111 announced
  3. + Souls-likeStrong odds17 devs · median $34k · 8 announced
  4. + AliensStrong odds20 devs · median $6.7k · 15 announced
  5. + PlatformerStrong odds19 devs · median $3.0k · 15 announced
  6. + HistoricalFair39 devs · median $27k · 44 announced
  7. + FPSFair47 devs · median $19k · 36 announced
  8. + Post-apocalypticFair29 devs · median $15k · 34 announced
  9. + Quick-Time EventsFair17 devs · median $15k · 16 announced
  10. + Immersive SimFair295 devs · median $13k · 296 announced
  11. + Action-AdventureFair63 devs · median $12k · 69 announced
  12. + TacticalFair13 devs · median $11k · 9 announced

All 142 pairs on the Dating Sim page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Monster Prom older $11.99 12,245 93% 367k $4.4M (exactly $4,404,526) Beautiful Glitch
The Ditzy Demons Are in Love With Me older $24.99 1,469 96% 44k $1.1M (exactly $1,101,309) SMILE
Sex, Please older $5.99 3,243 74% 97k $583k (exactly $582,767) Evil Boobs Cult
Lucy Got Problems older $7.99 1,825 87% 55k $437k (exactly $437,452) Nupu Neko Dev, Flat Chest Dev
Demonheart older $19.99 714 89% 21k $428k (exactly $428,186) Rolling Crown
The Divine Speaker older $29.99 404 95% 12k $363k (exactly $363,479) Two and a Half Studios
Forbidden Fantasy $6.99 1,459 88% 44k $306k (exactly $305,952) OppaiMan Studios
Countess in Crimson older $9.99 833 83% 25k $250k (exactly $249,650) Digital Seductions
The Princess, the Stray Cat, and Matters of the Heart older $19.99 335 89% 10k $201k (exactly $200,899) TOKYOTOON
SpunkStock: Music Festival older $14.99 406 95% 12k $183k (exactly $182,578) RegulusNSFW
Demonheart: The Cursed Trial $24.99 115 90% 3.5k $86k (exactly $86,216) Rolling Crown
Game of Hearts $9.99 180 93% 5.4k $54k (exactly $53,946) SparkHG
My Demonic Romance $19.99 72 81% 2.2k $43k (exactly $43,178) Andrealphus Games
Rebel Duet · EA $12.99 99 88% 3.0k $39k (exactly $38,580) ionDivvy Games
Seven Nexus · EA $34.99 31 93% 930 $33k (exactly $32,541) Heartskip Games
LUST Eternal 🔞 $4.99 212 55% 6.4k $32k (exactly $31,736) Octo Games
Morningstar: Book of the Fallen $14.99 67 94% 2.0k $30k (exactly $30,130) Droid Productions
Succubers! Dark Covenant $14.99 26 61% 780 $12k (exactly $11,692) Mikan Batake
Reap and Sow $12.99 30 80% 900 $12k (exactly $11,691) MrFishess, Jd

Estimates: copies = reviews × 30, gross = copies × list price.