Do I ship it?

GamesShoot 'Em UpShoot 'Em Up + Cats

Specimen · observed

Should I ship a Cat Shoot 'Em Up?

Shoot 'Em Up + Cats

Only 18 developers shipped a Cat Shoot 'Em Up in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, Cat Girl Survivor, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 26 more are announced, ×2.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $3.6k, ×7.6 the market's $480 for a 3 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $20k, ×43 the market median. Revenue is up 10% on the market; 26 games are announced against 10 developers who shipped in the last year.

Deciding numbers: median 7.6 times the market baseline, revenue up 10% on the market, 26 announced, ×2.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Shoot 'Em Up + Cats
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 18
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $3.6k → $3.1k → $6.7k → $1.6k → $60 (still earning)
The last cohort is still earning.
Outcomes for Shoot 'Em Up + Cats: Plate 1 · outcomes, 2 yr, n = 18
Bottom 30% $449 (exactly $449)
Median $3.6k (exactly $3,593)
Top 25% $6.7k (exactly $6,712)
Top 5% $20k (exactly $20,236)
Developers, 2 yr 18
Released games 57
Announced 26
Effort 3 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 25% more developers than the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Shoot 'Em Up
effort 3 / 10 · high · effort 3 sits in the high band
Cats
effort 2 / 10 · high · effort 2 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Shoot 'Em Up; 8 in 10 of the top 25% also carry Arcade, Bullet Hell, Roguelike
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
5 in 10 of the top 25% ship with 2D, Cute, Cartoony
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 85% positive over 469 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $450, median $3.6k, 1 in 4 over $6.7k, 1 in 20 over $20k.

3 in 10 developers made under $450. All of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 26 games are announced against 10 developers who shipped in the last year, ×2.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Shoot 'Em Up with a different setting or mood, ranked by verdict then median.

  1. + FaithFair13 devs · median $17k · 13 announced
  2. + RomanceFair10 devs · median $1.5k · 7 announced
  3. + VampiresFair15 devs · median $1.3k · 7 announced
  4. + Quick-Time EventsFair8 devs · median $1.2k · 12 announced
  5. + IncrementalFair39 devs · median $628 · 36 announced
  6. + IdlerFair36 devs · median $628 · 14 announced
  7. + Tower DefenseFair70 devs · median $599 · 54 announced
  8. + Resource ManagementFair26 devs · median $599 · 34 announced
  9. + ArcadeFair749 devs · median $419 · 783 announced
  10. + SwordplayLong shot13 devs · median $300 · 5 announced
  11. + MusicPoor odds12 devs · median $9.0k · 12 announced
  12. + LovecraftianPoor odds8 devs · median $8.1k · 20 announced

All 169 pairs on the Shoot 'Em Up page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
QP Shooting - Dangerous!! older $7.99 378 94% 11k $91k (exactly $90,607) Orange_Juice
Super Catboy older $9.99 253 77% 7.6k $76k (exactly $75,824) Pixelpogo
ARMORED KITTEN older $4.99 465 83% 14k $70k (exactly $69,610) Ducat
Aqua Kitty - Milk Mine Defender older $6.99 294 86% 8.8k $62k (exactly $61,652) TIKIPOD, Electric Cafe
Flame Over older $11.99 146 69% 4.4k $53k (exactly $52,516) Laughing Jackal LTD
Neko Navy older $10.99 127 98% 3.8k $42k (exactly $41,872) DeathMofuMofu
Wildcat Gun Machine older $14.99 81 66% 2.4k $36k (exactly $36,426) Chunkybox Games
ASTRO AQUA KITTY older $14.99 79 87% 2.4k $36k (exactly $35,526) TIKIPOD
One Gun: Cat older $10.99 84 76% 2.5k $28k (exactly $27,695) Erow.Dev
NEKO ARENA older $1.99 444 83% 13k $27k (exactly $26,507) Neko Cloud
Cat Girl Survivor $14.99 45 55% 1.4k $20k (exactly $20,236) Minimum Studio Corp.
Sausage Hunter · EA $4.99 125 88% 3.8k $19k (exactly $18,712) Banger Chasers
Soba's Gunpaw $2.99 130 93% 3.9k $12k (exactly $11,661) Evrac Studio
9 Lives to Defend $3.99 64 84% 1.9k $7.7k (exactly $7,661) Goldarait
Cat Girl Without Salad: Amuse-Bouche $7.99 28 82% 840 $6.7k (exactly $6,712) WayForward
Yarn Guardians $14.99 14 100% 420 $6.3k (exactly $6,296) pentapaw studios
Meowmunitions $12.99 10 50% 300 $3.9k (exactly $3,897) Pete Karesisto
Astro Burn $9.99 13 92% 390 $3.9k (exactly $3,896) Beyond The PIxels
Fur and Fables · EA $4.99 24 87% 720 $3.6k (exactly $3,593) Double Crow Games
Legend of Shawy Cat: Mafia Prepack $4.99 16 100% 480 $2.4k (exactly $2,395) 86岁按时吃饭

Estimates: copies = reviews × 30, gross = copies × list price.