Do I ship it?

GamesOnline Co-OpOnline Co-Op + Beat 'em up

Specimen · observed

Should I ship an Online Co-Op Beat 'em up?

Online Co-Op + Beat 'em up

Of 45 developers who shipped an Online Co-Op Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 71 more are announced, ×2.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 8 / 10 build.

The middle developer here made $11k, ×7.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $720; 1 in 20 cleared $5.8M, ×3909 the market median. Revenue is down 65% on the market; 71 games are announced against 25 developers who shipped in the last year.

Deciding numbers: median 7.4 times the market baseline, revenue down 65% on the market, 71 announced, ×2.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Online Co-Op + Beat 'em up
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 45
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $10k → $4.9k → $19k → $16k → $45k → $2.9k (still earning) → $0 (still earning)
The last cohort is still earning.
Outcomes for Online Co-Op + Beat 'em up: Plate 1 · outcomes, 2 yr, n = 45
Bottom 30% $719 (exactly $719)
Median $11k (exactly $11,078)
Top 25% $91k (exactly $90,714)
Top 5% $5.9M (exactly $5,856,285)
Developers, 2 yr 45
Released games 137
Announced 71
Effort 8 / 10
AI-buildability Low
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 25% more developers than the period before.

Free games: 8%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is low: the lowest rating among its tags.

Online Co-Op
effort 8 / 10 · low · netcode, lobbies and state sync across machines
Beat 'em up
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
8 / 10 · online systems, open world
Systems
Online Co-Op, Beat 'em up; 6 in 10 of the top 25% also carry Action, Co-op, Adventure
Price point
$9.99 typical · top 25% priced $29.99 or above
Art
3 in 10 of the top 25% ship with 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $9.99.

The top 10 games average 81% positive over 35,625 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $720, median $11k, 1 in 4 over $90k, 1 in 20 over $5.8M.

3 in 10 developers made under $720. 7 in 10 of the 22 games released 1 to 2 years ago have fewer than 100 reviews. 71 games are announced against 25 developers who shipped in the last year, ×2.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Online Co-Op with a different second tag, ranked by verdict then median.

  1. + Bullet HeavenStrong odds27 devs · median $9.3k · 38 announced
  2. + Escape RoomFair31 devs · median $14k · 32 announced
  3. + TypingFair16 devs · median $5.0k · 12 announced
  4. + GamblingFair22 devs · median $4.4k · 34 announced
  5. + Point & ClickFair28 devs · median $1.7k · 34 announced
  6. + Extraction ShooterPoor odds29 devs · median $443k · 70 announced
  7. + TransportationPoor odds14 devs · median $369k · 25 announced
  8. + JRPGPoor odds11 devs · median $346k · 16 announced
  9. + Open World Survival CraftPoor odds72 devs · median $217k · 139 announced
  10. + World War IIPoor odds10 devs · median $188k · 18 announced
  11. + City BuilderPoor odds32 devs · median $118k · 55 announced
  12. + LGBTQ+Poor odds20 devs · median $95k · 18 announced

All 211 pairs on the Online Co-Op page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Castle Crashers® older $14.99 109,654 96% 3.3M $49M (exactly $49,311,404) The Behemoth
NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 older $19.99 72,409 90% 2.2M $43M (exactly $43,423,677) CyberConnect2 Co. Ltd.
DRAGON BALL XENOVERSE older $64.98 17,554 89% 527k $34M (exactly $34,219,768) DIMPS
DRAGON BALL XENOVERSE 2 older $19.99 45,155 90% 1.4M $27M (exactly $27,079,453) QLOC, Dimps Corporation
Injustice™ 2 older $49.99 17,445 86% 523k $26M (exactly $26,162,266) NetherRealm Studios, QLOC
Police Simulator: Patrol Officers older $39.99 18,880 75% 566k $23M (exactly $22,650,336) Aesir Interactive
ONE PIECE: PIRATE WARRIORS 4 older $39.99 17,281 91% 518k $21M (exactly $20,732,016) Koei Tecmo
Evil West older $49.99 10,215 74% 306k $15M (exactly $15,319,436) Flying Wild Hog
Streets of Rage 4 older $24.99 17,293 92% 519k $13M (exactly $12,964,562) Dotemu, Guard Crush, Lizardcube
DYNASTY WARRIORS 9 older $44.99 6,587 34% 198k $8.9M (exactly $8,890,474) KOEI TECMO GAMES CO., LTD.
Absolum $24.99 9,399 91% 282k $7.0M (exactly $7,046,430) Dotemu, Guard Crush Games, Supamonks
Rotwood $29.99 7,459 74% 224k $6.7M (exactly $6,710,862) Klei Entertainment
Lost Castle 2 $17.99 10,851 78% 326k $5.9M (exactly $5,856,285) Hunter Studio
MARVEL Cosmic Invasion $29.99 2,298 88% 69k $2.1M (exactly $2,067,511) Tribute Games Inc.
Tears of Metal · EA $24.99 2,359 85% 71k $1.8M (exactly $1,768,542) Paper Cult
Towerborne $24.99 1,057 69% 32k $792k (exactly $792,433) Stoic
Mighty Morphin Power Rangers: Rita's Rewind $34.99 713 65% 21k $748k (exactly $748,436) Digital Eclipse
GODBREAKERS $19.99 813 70% 24k $488k (exactly $487,556) To The Sky
Scott Pilgrim EX $28.99 471 85% 14k $410k (exactly $409,629) Tribute Games Inc.
Phantom Breaker: Battle Grounds Ultimate $24.99 205 84% 6.2k $154k (exactly $153,688) Rocket Panda Games Japan

Estimates: copies = reviews × 30, gross = copies × list price.