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Should I ship an Online Co-Op Beat 'em up?
Online Co-Op + Beat 'em up
Of 45 developers who shipped an Online Co-Op Beat 'em up in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 71 more are announced, ×2.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $11k, ×7.4 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $720; 1 in 20 cleared $5.8M, ×3909 the market median. Revenue is down 65% on the market; 71 games are announced against 25 developers who shipped in the last year.
| Bottom 30% | $719 (exactly $719) |
|---|---|
| Median | $11k (exactly $11,078) |
| Top 25% | $91k (exactly $90,714) |
| Top 5% | $5.9M (exactly $5,856,285) |
| Developers, 2 yr | 45 |
| Released games | 137 |
| Announced | 71 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 25% more developers than the period before.
Free games: 8%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Online Co-Op
- effort 8 / 10 · low · netcode, lobbies and state sync across machines
- Beat 'em up
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Online Co-Op, Beat 'em up; 6 in 10 of the top 25% also carry Action, Co-op, Adventure
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 81% positive over 35,625 reviews.
What kills games here
3 in 10 developers made under $720. 7 in 10 of the 22 games released 1 to 2 years ago have fewer than 100 reviews. 71 games are announced against 25 developers who shipped in the last year, ×2.8 per shipper.
Adjacent niches
Online Co-Op with a different second tag, ranked by verdict then median.
- + Bullet HeavenStrong odds
- + Escape RoomFair
- + TypingFair
- + GamblingFair
- + Point & ClickFair
- + Extraction ShooterPoor odds
- + TransportationPoor odds
- + JRPGPoor odds
- + Open World Survival CraftPoor odds
- + World War IIPoor odds
- + City BuilderPoor odds
- + LGBTQ+Poor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Castle Crashers® | older | $14.99 | 109,654 96% | 3.3M | $49M (exactly $49,311,404) | The Behemoth |
| | NARUTO SHIPPUDEN: Ultimate Ninja STORM 4 | older | $19.99 | 72,409 90% | 2.2M | $43M (exactly $43,423,677) | CyberConnect2 Co. Ltd. |
| | DRAGON BALL XENOVERSE | older | $64.98 | 17,554 89% | 527k | $34M (exactly $34,219,768) | DIMPS |
| | DRAGON BALL XENOVERSE 2 | older | $19.99 | 45,155 90% | 1.4M | $27M (exactly $27,079,453) | QLOC, Dimps Corporation |
| | Injustice™ 2 | older | $49.99 | 17,445 86% | 523k | $26M (exactly $26,162,266) | NetherRealm Studios, QLOC |
| | Police Simulator: Patrol Officers | older | $39.99 | 18,880 75% | 566k | $23M (exactly $22,650,336) | Aesir Interactive |
| | ONE PIECE: PIRATE WARRIORS 4 | older | $39.99 | 17,281 91% | 518k | $21M (exactly $20,732,016) | Koei Tecmo |
| | Evil West | older | $49.99 | 10,215 74% | 306k | $15M (exactly $15,319,436) | Flying Wild Hog |
| | Streets of Rage 4 | older | $24.99 | 17,293 92% | 519k | $13M (exactly $12,964,562) | Dotemu, Guard Crush, Lizardcube |
| | DYNASTY WARRIORS 9 | older | $44.99 | 6,587 34% | 198k | $8.9M (exactly $8,890,474) | KOEI TECMO GAMES CO., LTD. |
| | Absolum | $24.99 | 9,399 91% | 282k | $7.0M (exactly $7,046,430) | Dotemu, Guard Crush Games, Supamonks | |
| | Rotwood | $29.99 | 7,459 74% | 224k | $6.7M (exactly $6,710,862) | Klei Entertainment | |
| | Lost Castle 2 | $17.99 | 10,851 78% | 326k | $5.9M (exactly $5,856,285) | Hunter Studio | |
| | MARVEL Cosmic Invasion | $29.99 | 2,298 88% | 69k | $2.1M (exactly $2,067,511) | Tribute Games Inc. | |
| | Tears of Metal | · EA | $24.99 | 2,359 85% | 71k | $1.8M (exactly $1,768,542) | Paper Cult |
| | Towerborne | $24.99 | 1,057 69% | 32k | $792k (exactly $792,433) | Stoic | |
| | Mighty Morphin Power Rangers: Rita's Rewind | $34.99 | 713 65% | 21k | $748k (exactly $748,436) | Digital Eclipse | |
| | GODBREAKERS | $19.99 | 813 70% | 24k | $488k (exactly $487,556) | To The Sky | |
| | Scott Pilgrim EX | $28.99 | 471 85% | 14k | $410k (exactly $409,629) | Tribute Games Inc. | |
| | Phantom Breaker: Battle Grounds Ultimate | $24.99 | 205 84% | 6.2k | $154k (exactly $153,688) | Rocket Panda Games Japan |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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