Do I ship it?

GamesSurvival HorrorSurvival Horror + Strategy

Specimen · observed

Should I ship a Strategy Survival Horror?

Survival Horror + Strategy

Of 232 developers who shipped a Strategy Survival Horror in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 305 more are announced, ×2.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $450, ×0.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $73k, ×117 the market median. Revenue is up 200% on the market; 305 games are announced against 141 developers who shipped in the last year.

Deciding numbers: median 0.7 times the market baseline, revenue up 200% on the market, 305 announced, ×2.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Survival Horror + Strategy
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 232
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.0k → $1.4k → $1.3k → $359 → $478 → $599 → $898 (still earning) → $150 (still earning)
The last cohort is still earning.
Outcomes for Survival Horror + Strategy: Plate 1 · outcomes, 2 yr, n = 232
Bottom 30% $120 (exactly $120)
Median $450 (exactly $450)
Top 25% $2.7k (exactly $2,695)
Top 5% $73k (exactly $73,163)
Developers, 2 yr 232
Released games 715
Announced 305
Effort 6 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 200% on the market, supply 50% more developers than the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Survival Horror
effort 6 / 10 · medium · effort 6 sits in the medium band
Strategy
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Survival Horror, Strategy; 5 in 10 of the top 25% also carry Action, Exploration, Adventure
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
4 in 10 of the top 25% ship with Atmospheric, First-Person, 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 84% positive over 58,462 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $450, 1 in 4 over $2.6k, 1 in 20 over $73k.

3 in 10 developers made under $120. 9 in 10 of the 118 games released 1 to 2 years ago have fewer than 100 reviews. 305 games are announced against 141 developers who shipped in the last year, ×2.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Survival Horror with a different second tag, ranked by verdict then median.

  1. + FMVFair13 devs · median $31k · 14 announced
  2. + DrivingFair20 devs · median $4.9k · 25 announced
  3. + Tower DefenseFair14 devs · median $1.9k · 16 announced
  4. + IncrementalFair16 devs · median $1.6k · 19 announced
  5. + SnowFair17 devs · median $1.2k · 15 announced
  6. + SportsFair5 devs · median $959 · 3 announced
  7. + Outbreak SimFair22 devs · median $958 · 24 announced
  8. + 3D PlatformerFair111 devs · median $539 · 104 announced
  9. + Boomer ShooterFair27 devs · median $449 · 28 announced
  10. + Turn-Based CombatPoor odds10 devs · median $64k · 42 announced
  11. + LGBTQ+Poor odds17 devs · median $52k · 21 announced
  12. + Spectacle fighterPoor odds8 devs · median $52k · 12 announced

All 159 pairs on the Survival Horror page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Dead by Daylight older $19.99 685,423 78% 21M $411M (exactly $411,048,173) Behaviour Interactive Inc.
Don't Starve Together older $14.99 376,165 94% 11M $169M (exactly $169,161,400) Klei Entertainment
The Long Dark older $19.99 110,264 89% 3.3M $66M (exactly $66,125,321) Hinterland Studio Inc.
Barotrauma older $34.99 61,905 94% 1.9M $65M (exactly $64,981,678) FakeFish, Undertow Games
Hello Neighbor older $29.99 26,329 87% 790k $24M (exactly $23,688,201) Dynamic Pixels
Sultan's Game $24.99 25,061 93% 752k $19M (exactly $18,788,232) Double Cross
Getting Over It with Bennett Foddy older $7.99 75,118 82% 2.3M $18M (exactly $18,005,785) Bennett Foddy
Halloween: The Game $39.99 11,868 68% 356k $14M (exactly $14,238,040) IllFonic
Notes of Soul · EA older $29.99 14,293 73% 429k $13M (exactly $12,859,412) (Hong Kong)GKD Game Studio
FIVE NIGHTS AT FREDDY'S: HELP WANTED older $29.99 12,257 95% 368k $11M (exactly $11,027,623) Steel Wool Studios
ZERO Sievert $19.99 14,378 84% 431k $8.6M (exactly $8,622,487) CABO Studio
Carnival Hunt · EA $19.99 2,092 63% 63k $1.3M (exactly $1,254,572) Crytivo, Beer Night Studio
DarkSwitch $34.99 714 77% 21k $749k (exactly $749,486) Cyber Temple
Sinister Night 2 $9.99 1,800 86% 54k $539k (exactly $539,460) Bug Inventors
Darkwater $9.99 989 77% 30k $296k (exactly $296,403) Targon Studios
CleanFall · EA $19.99 492 92% 15k $295k (exactly $295,052) Humanyoyo
Roots Devour $14.99 479 68% 14k $215k (exactly $215,406) Rewinding Games
Ultimate Zombie Defense 2 $9.99 589 76% 18k $177k (exactly $176,523) Terror Dog Studio

Estimates: copies = reviews × 30, gross = copies × list price.