Do I ship it?

Games › Shop Keeper › Shop Keeper + Point & Click

Specimen · observed

Should I ship a Point & Click Shop Keeper?

Shop Keeper + Point & Click

Of 63 developers who shipped a Point & Click Shop Keeper in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 107 more are announced.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $750, ×1.6 the market's $480 for a 3 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $56k, ×119 the market median. Revenue is down 65% on the market; 107 games are announced against 60 developers who shipped in the last year.

Deciding numbers: median 1.6 times the market baseline, revenue down 65% on the market, 107 announced, ×1.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Shop Keeper + Point & Click
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 63
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $7.8k → $898 (still earning) → $299 (still earning)
The last cohort is still earning.
Outcomes for Shop Keeper + Point & Click: Plate 1 · outcomes, 2 yr, n = 63
Bottom 30% $179 (exactly $179)
Median $748 (exactly $748)
Top 25% $13k (exactly $13,174)
Top 5% $56k (exactly $56,330)
Developers, 2 yr 63
Released games 73
Announced 107
Effort 3 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 65% on the market, supply 1900% more developers than the period before.

Free games: 7%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Shop Keeper
effort 3 / 10 · high · effort 3 sits in the high band
Point & Click
effort 2 / 10 · high · effort 2 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Shop Keeper, Point & Click; 5 in 10 of the top 25% also carry Simulation, Life Sim, Management
Price point
$4.99 typical · top 25% priced $9.99 or above
Art
5 in 10 of the top 25% ship with Relaxing, Cute, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $4.99.

The top 10 games average 90% positive over 3,981 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $180, median $750, 1 in 4 over $13k, 1 in 20 over $56k.

3 in 10 developers made under $180. 107 games are announced against 60 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Shop Keeper with a different second tag, ranked by verdict then median.

  1. + Job SimulatorStrong odds101 devs · median $13k · 122 announced
  2. + HorrorFair32 devs · median $5.1k · 55 announced
  3. + Psychological HorrorFair26 devs · median $5.1k · 44 announced
  4. + ModernFair27 devs · median $3.2k · 28 announced
  5. + StrategyFair159 devs · median $1.8k · 264 announced
  6. + LogicFair20 devs · median $1.5k · 27 announced
  7. + IncrementalFair56 devs · median $1.3k · 89 announced
  8. + Strategy RPGFair21 devs · median $987 · 25 announced
  9. + NaturePoor odds32 devs · median $31k · 59 announced
  10. + BuildingPoor odds140 devs · median $16k · 209 announced
  11. + Online Co-OpPoor odds44 devs · median $16k · 96 announced
  12. + Co-opPoor odds40 devs · median $13k · 96 announced

All 48 pairs on the Shop Keeper page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Thrifty Business 2026 · $479k Cats & Cups 2025 · $314k Wasteland Bites 2026 · $132k Treasure Beach 2026 · $81k Perfume Atelier 2026 · $56k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Thrifty Business $12.99 1,228 97% 37k $479k (exactly $478,552) Spellgarden Games
Cats & Cups $9.99 1,047 89% 31k $314k (exactly $313,786) Rogue Duck Interactive
Wasteland Bites $9.99 440 93% 13k $132k (exactly $131,868) CosmicDev
Treasure Beach $9.99 271 81% 8.1k $81k (exactly $81,219) Rogue Duck Interactive
Perfume Atelier $7.99 235 89% 7.1k $56k (exactly $56,330) Keep The Engine Games
The Meter is Running $7.00 253 77% 7.6k $53k (exactly $53,130) Debt Driven Games
Massage With Benefits $9.99 175 84% 5.3k $52k (exactly $52,448) pasunna
Puni the Florist $9.99 154 98% 4.6k $46k (exactly $46,154) Earthquack Games
Mixed Spirits: Bartender $12.99 79 92% 2.4k $31k (exactly $30,786) Rogue Duck Interactive
Packing Life $9.99 99 73% 3.0k $30k (exactly $29,670) Aroko Game Studio

Estimates: copies = reviews × 30, gross = copies × list price.