Do I ship it?

GamesMultiple EndingsMultiple Endings + Villain Protagonist

Specimen · observed

Should I ship a Villain-Led Multiple Endings game?

Multiple Endings + Villain Protagonist

Only 8 developers shipped a Villain-Led Multiple Endings game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, OFF, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 15 more are announced, ×3.8 for every developer who shipped in the last year.

Verdict: dead, for a 4 / 10 build.

Only 4 developers shipped this in the last year, under the 5 a verdict needs; over 2 years the middle one made $3.0k against a market of $480. 15 games are announced.

Deciding numbers: median 6.3 times the market baseline, revenue up 405% on the market, 15 announced, ×3.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Multiple Endings + Villain Protagonist
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 8
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $40k → $3.2k → $3.0k (still earning)
The last cohort is still earning.
Outcomes for Multiple Endings + Villain Protagonist: Plate 1 · outcomes, 2 yr, n = 8
Bottom 30% $1.3k (exactly $1,259)
Median $3.0k (exactly $2,998)
Top 25% $9.6k (exactly $9,595)
Top 5% $1.4M (exactly $1,390,922)
Developers, 2 yr 8
Released games 33
Announced 15
Effort 4 / 10
AI-buildability Medium
Typical price $13.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 405% on the market, supply as many developers as the period before.

Free games: 9%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Multiple Endings
effort 3 / 10 · high · effort 3 sits in the high band
Villain Protagonist
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Multiple Endings
Price point
$13.99 typical
Plate 4 · demand

Why players buy here

Fewer than 10 games in the last 2 years; sentiment and price figures use the all window.

The top 25% priced at $19.99 or above; the middle game at $9.99.

The top 10 games average 81% positive over 26,459 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $1.3k, median $3.0k, 1 in 4 over $9.5k, 1 in 20 over $1.3M.

3 in 10 developers made under $1.3k. 6 in 10 of the 5 games released 1 to 2 years ago have fewer than 100 reviews. 15 games are announced against 4 developers who shipped in the last year, ×3.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Multiple Endings with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds128 devs · median $65k · 93 announced
  2. + WuxiaFair11 devs · median $230k · 18 announced
  3. + Level EditorFair17 devs · median $8.1k · 23 announced
  4. + Job SimulatorFair32 devs · median $5.8k · 42 announced
  5. + SuperheroFair15 devs · median $4.5k · 22 announced
  6. + 4 Player LocalFair10 devs · median $3.6k · 10 announced
  7. + Escape RoomFair37 devs · median $2.2k · 32 announced
  8. + GamblingFair30 devs · median $1.8k · 42 announced
  9. + TriviaFair14 devs · median $1.7k · 15 announced
  10. + Score AttackFair40 devs · median $599 · 49 announced
  11. + ArcadeFair176 devs · median $598 · 180 announced
  12. + Arena ShooterFair18 devs · median $597 · 16 announced

All 214 pairs on the Multiple Endings page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
STAR WARS™ - The Force Unleashed™ Ultimate Sith Edition older $19.99 8,732 77% 262k $5.2M (exactly $5,236,580) LucasArts
Reverse Collapse: Code Name Bakery older $24.99 4,861 78% 146k $3.6M (exactly $3,644,292) Shanghai Sunborn Network Technology Co.… (Shanghai Sunborn Network Technology Co., Ltd.)
Beat Cop older $14.99 4,841 81% 145k $2.2M (exactly $2,176,998) Pixel Crow
OFF $14.99 3,093 95% 93k $1.4M (exactly $1,390,922) Mortis Ghost, Fangamer
Evil Nun: The Broken Mask older $19.99 1,084 95% 33k $650k (exactly $650,075) Keplerians, Carlos Coronado
My Lovely Daughter older $14.99 1,165 70% 35k $524k (exactly $523,900) GameChanger Studio
The Shrouded Isle older $12.99 1,166 71% 35k $454k (exactly $454,390) Jongwoo Kim, Erica Lahaie, FX Bilodeau,… (Jongwoo Kim, Erica Lahaie, FX Bilodeau, Tanya Short)
Demonheart older $19.99 714 89% 21k $428k (exactly $428,186) Rolling Crown
Final Profit: A Shop RPG older $14.99 520 95% 16k $234k (exactly $233,844) Brent Arnold
Demonheart: Hunters older $19.99 283 83% 8.5k $170k (exactly $169,715) Rolling Crown
Utopia: Birth of The Heroes · EA $19.99 16 100% 480 $9.6k (exactly $9,595) Mana Core Game Studios
Hamachi the Psychotic Killer $9.99 27 88% 810 $8.1k (exactly $8,092) gavinoriley
Isekai Villain $19.99 5 80% 150 $3.0k (exactly $2,998) Exe Create Inc.
Pigeon Hater $1.99 48 95% 1.4k $2.9k (exactly $2,866) Gif2MemeGame
Love and Hatred $13.99 3 0% 90 $1.3k (exactly $1,259) LewdPalace Games
Yes, My Warlord $9.99 1 100% 30 $300 (exactly $300) Staple Studios
Dunia: The North Wood - Episode 0 $0.99 7 100% 210 $208 (exactly $208) Team Wood Block

Estimates: copies = reviews × 30, gross = copies × list price.