Do I ship it?

Games › Multiple Endings › Multiple Endings + Tower Defense

Specimen · observed

Should I ship a Multiple Endings Tower Defense?

Multiple Endings + Tower Defense

Of 20 developers who shipped a Multiple Endings Tower Defense in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 32 more are announced, ×2.5 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $600, ×1.3 the market's $480 for a 3 / 10 build, and 3 in 10 made under $50; 1 in 20 cleared $61k, ×130 the market median. Revenue is down 100% on the market; 32 games are announced against 13 developers who shipped in the last year.

Deciding numbers: median 1.3 times the market baseline, revenue down 100% on the market, 32 announced, ×2.5 per developer who shipped in the last year.
Nobody has said they are building this yet.
Multiple Endings + Tower Defense
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 20
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $11k → $718 → $1.1k (still earning) → $0 (still earning)
The last cohort is still earning.
Outcomes for Multiple Endings + Tower Defense: Plate 1 · outcomes, 2 yr, n = 20
Bottom 30% $0 (exactly $0)
Median $599 (exactly $599)
Top 25% $2.5k (exactly $2,516)
Top 5% $62k (exactly $61,676)
Developers, 2 yr 20
Released games 40
Announced 32
Effort 3 / 10
AI-buildability High
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 100% on the market, supply 85% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Multiple Endings
effort 3 / 10 · high · effort 3 sits in the high band
Tower Defense
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Multiple Endings, Tower Defense; 4 in 10 of the top 25% also carry Action, Roguelite, Strategy
Price point
$6.99 typical · top 25% priced $8.99 or above
Art
4 in 10 of the top 25% ship with 2D, Cartoon, Retro
Plate 4 · demand

Why players buy here

The top 25% priced at $8.99 or above; the middle game at $6.99.

The top 10 games average 83% positive over 648 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $50, median $600, 1 in 4 over $2.5k, 1 in 20 over $61k.

3 in 10 developers made under $50. 8 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 32 games are announced against 13 developers who shipped in the last year, ×2.5 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Multiple Endings with a different second tag, ranked by verdict then median.

  1. + FMVStrong odds128 devs · median $65k · 93 announced
  2. + WuxiaFair11 devs · median $230k · 18 announced
  3. + Level EditorFair17 devs · median $8.1k · 23 announced
  4. + Job SimulatorFair32 devs · median $5.8k · 42 announced
  5. + SuperheroFair15 devs · median $4.5k · 22 announced
  6. + 4 Player LocalFair10 devs · median $3.6k · 10 announced
  7. + Escape RoomFair37 devs · median $2.2k · 32 announced
  8. + GamblingFair30 devs · median $1.8k · 42 announced
  9. + TriviaFair14 devs · median $1.7k · 15 announced
  10. + Score AttackFair40 devs · median $599 · 49 announced
  11. + ArcadeFair176 devs · median $598 · 180 announced
  12. + Arena ShooterFair18 devs · median $597 · 16 announced

All 214 pairs on the Multiple Endings page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Has-Been Heroes 2017 · $158k Quarantineer 2021 · $92k Dream Lust 2024 · $62k Rogue Star Rescue 2021 · $55k Infiniclick 2025 · $34k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Has-Been Heroes older $19.99 263 78% 7.9k $158k (exactly $157,721) Frozenbyte
Quarantineer older $9.99 307 80% 9.2k $92k (exactly $92,008) Papaonn
Dream Lust $4.99 412 84% 12k $62k (exactly $61,676) Cat Paw Game
Rogue Star Rescue older $14.99 122 91% 3.7k $55k (exactly $54,863) Chute Apps
Infiniclick $7.99 140 72% 4.2k $34k (exactly $33,558) Nacho AB
Sierra Ops - Space Strategy Visual Novel older $14.99 42 80% 1.3k $19k (exactly $18,887) Innomen Team
Molten Armor older $9.99 56 64% 1.7k $17k (exactly $16,783) Brutal Muse
Undefined Game Pack $9.99 36 94% 1.1k $11k (exactly $10,789) Undefined
Lawless West older $6.99 36 75% 1.1k $7.5k (exactly $7,549) First Games Interactive
Secrets of Egypt older $9.99 16 62% 480 $4.8k (exactly $4,795) Stas Paty9mkin
A Byte War $8.99 11 100% 330 $3.0k (exactly $2,967) STELLAR, Chunky Pixel Games
Queen of the fallen land $6.99 12 66% 360 $2.5k (exactly $2,516) Noraheart
Reef Defense $9.99 4 100% 120 $1.2k (exactly $1,199) Swift Creek Games
Defend Against Cats $1.99 19 100% 570 $1.1k (exactly $1,134) Greyhaven Craft
さーきゅらーディフェンス!!～とある辺境惑星開拓事務所、３０日の記録～ $8.99 4 75% 120 $1.1k (exactly $1,079) Picola Inc.
Queen Of The Hill $3.99 6 100% 180 $718 (exactly $718) Veebs22
Line Defense $4.99 4 100% 120 $599 (exactly $599) thesecondbaron

Estimates: copies = reviews × 30, gross = copies × list price.