Do I ship it?

GamesMultiple EndingsMultiple Endings + Thriller

Specimen · observed

Should I ship a Thriller Multiple Endings game?

Multiple Endings + Thriller

Of 400 developers who shipped a Thriller Multiple Endings game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 583 more are announced, ×2.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $1.9k, ×3.9 the market's $480 for a 3 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $330k, ×696 the market median. Revenue is down 40% on the market; 583 games are announced against 243 developers who shipped in the last year.

Deciding numbers: median 3.9 times the market baseline, revenue down 40% on the market, 583 announced, ×2.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Multiple Endings + Thriller
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 400
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $7.1k → $12k → $5.1k → $5.4k → $3.4k → $1.9k → $1.2k (still earning) → $989 (still earning)
The last cohort is still earning.
Outcomes for Multiple Endings + Thriller: Plate 1 · outcomes, 2 yr, n = 400
Bottom 30% $539 (exactly $539)
Median $1.9k (exactly $1,851)
Top 25% $10k (exactly $10,030)
Top 5% $331k (exactly $330,569)
Developers, 2 yr 400
Released games 865
Announced 583
Effort 3 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 40% on the market, supply 40% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Multiple Endings
effort 3 / 10 · high · effort 3 sits in the high band
Thriller
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Multiple Endings; 4 in 10 of the top 25% also carry Adventure, Choices Matter, Simulation
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, Atmospheric, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 88% positive over 59,832 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $1.9k, 1 in 4 over $10k, 1 in 20 over $330k.

3 in 10 developers made under $540. 8 in 10 of the 200 games released 1 to 2 years ago have fewer than 100 reviews. 583 games are announced against 243 developers who shipped in the last year, ×2.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Multiple Endings with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds128 devs · median $65k · 93 announced
  2. + WuxiaFair11 devs · median $230k · 18 announced
  3. + Level EditorFair17 devs · median $8.1k · 23 announced
  4. + Job SimulatorFair32 devs · median $5.8k · 42 announced
  5. + SuperheroFair15 devs · median $4.5k · 22 announced
  6. + 4 Player LocalFair10 devs · median $3.6k · 10 announced
  7. + Escape RoomFair37 devs · median $2.2k · 32 announced
  8. + GamblingFair30 devs · median $1.8k · 42 announced
  9. + TriviaFair14 devs · median $1.7k · 15 announced
  10. + Score AttackFair40 devs · median $599 · 49 announced
  11. + ArcadeFair176 devs · median $598 · 180 announced
  12. + Arena ShooterFair18 devs · median $597 · 16 announced

All 214 pairs on the Multiple Endings page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Five Nights at Freddy's: Security Breach older $39.99 65,350 86% 2.0M $78M (exactly $78,400,395) Steel Wool Studios
The Quarry older $59.99 16,127 83% 484k $29M (exactly $29,023,762) Supermassive Games
STEINS;GATE older $29.99 25,289 97% 759k $23M (exactly $22,752,513) MAGES. Inc.
Heavy Rain older $19.99 26,503 85% 795k $16M (exactly $15,893,849) Quantic Dream
Five Nights at Freddy's: Secret of the Mimic $39.99 10,874 86% 326k $13M (exactly $13,045,538) Steel Wool Studios
No, I'm not a Human $14.99 27,222 93% 817k $12M (exactly $12,241,733) Trioskaz
The Invincible older $29.99 10,055 87% 302k $9.0M (exactly $9,046,484) Starward Industries
Sherlock Holmes Chapter One older $44.99 4,189 77% 126k $5.7M (exactly $5,653,893) Frogwares
The Casting of Frank Stone™ older $29.99 5,580 62% 167k $5.0M (exactly $5,020,326) Supermassive Games
Nobody Wants to Die older $24.99 5,818 83% 175k $4.4M (exactly $4,361,755) Critical Hit Games
Homicipher $13.99 7,821 96% 235k $3.3M (exactly $3,282,474) 八名木Games
Zoochosis $24.99 2,200 60% 66k $1.6M (exactly $1,649,340) Clapperheads
Five Hearts Under One Roof season2 $22.99 2,149 96% 64k $1.5M (exactly $1,482,165) Storytaco
STEINS;GATE RE:BOOT $59.99 594 88% 18k $1.1M (exactly $1,069,022) MAGES. Inc.
Subliminal $9.99 3,535 74% 106k $1.1M (exactly $1,059,440) Accidental Studios
Class of '09: The Flip Side $9.99 3,356 57% 101k $1.0M (exactly $1,005,793) SBN3
A.I.L.A $29.99 889 81% 27k $800k (exactly $799,833) Pulsatrix Studios
The Scourge | Tai Ương $19.99 1,192 93% 36k $715k (exactly $714,842) Rare Reversee, Beaztek

Estimates: copies = reviews × 30, gross = copies × list price.